Mobile Apps

Developed specifically for devices like tablets and smartphones, mobile applications deliver impressive experiences for business and personal users. By 2016, 1 billion global consumers will have the power of a PC via their mobile device; this shift will drive continued demand for apps that provide education and entertainment, extend business processes, enhance communication, and improve productivity.

Latest Research

  • For eBusiness & Channel Strategy Professionals

    REPORT: Consumers Are Connected; Your Company Isn't

    The State Of Emerging Technology In Digital Experiences

    August 13, 2018 Julie A. Ask, Mike Chirokas

    Customers are more connected than ever, yet businesses have been slow to adopt the same devices, platforms, and channels to meet consumers where they are. To help digital business strategy professionals benchmark their use of mobile and emerging technology against the technology that their customers and other firms use, we surveyed 147 digital executives in Forrester's H2 2017 Global Mobile Executive Online Survey.

  • For Security & Risk Professionals

    REPORT: Now Tech: Authentication Management Solutions, Q3 2018

    Forrester's Overview Of 26 Authentication Management Providers

    August 7, 2018 Andras Cser, Merritt Maxim

    You can use authentication management solutions to simplify and standardize credential processing for applications, reduce the operational costs of authentication, and improve the authentication experience by minimizing friction. But to access these benefits, you'll first have to select from a diverse set of vendors — vendors that vary by size, functionality, geography, and vertical market focus. S&R pros should use Forrester's Now Tech report to understand the value they can expect from an authentication solution provider and select vendors based on size and functionality.

  • For Application Development & Delivery Professionals

    REPORT: The Forrester Wave™: Mobile Low-Code Platforms For Business Developers, Q3 2018

    The 12 Providers That Matter Most And How They Stack Up

    August 7, 2018 Jeffrey S. Hammond, Bill Seguin

    In our 30-criteria evaluation of mobile low-code platforms for business developers, we identified the 12 most significant providers — AppSheet, Betty Blocks, Dropsource, DSI, Intelledox, Microsoft, MobileSmith, Pulpstream, Quick Base, Skuid, Snappii, and Zudy — and researched, analyzed, and scored them. This report shows how each provider measures up and helps application development and delivery (AD&D) professionals make the right choice.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Best Practices In Australian Mobile Banking Functionality

    CommBank And Westpac Charge Ahead With Impressive Functionality

    August 2, 2018 Zhi Ying Ng

    Mobile apps are the touchpoint of choice for millions of Australians to do their banking and manage their finances. With expectations rising, digital banking teams know that they need to improve their mobile apps to ensure that they build mobile banking experiences around customer needs. For this report, Forrester reviewed the mobile apps of the Big Four banks in Australia to help digital business strategy professionals at banks understand what mobile features are on offer today, what banks need to add, and what constitutes best practice.

  • For eBusiness & Channel Strategy Professionals

    REPORT: P2P Transfers Should Enhance Your Mobile Banking App, Not The Other Way Around

    Digital Feature Fix: Remove Barriers By Fitting Person-To-Person Transfers Into Holistic Design

    July 23, 2018 Peter Wannemacher, Gina Bhawalkar, August Du Pont

    In our recent mobile banking Forrester Industry Waves™, we found that many banks have added new P2P transfer services to their apps without explaining how to use them, thinking through money movement from the customer perspective, or considering how P2P transfers change the experience. P2P transfers end up as a bolt-on feature, sometimes making mobile banking harder to use. This brief explains why digital banking teams must focus on quality and consistency of money movement to drive engagement and illustrates good practices from leading firms.

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