Mobile Apps

Developed specifically for devices like tablets and smartphones, mobile applications deliver impressive experiences for business and personal users. By 2016, 1 billion global consumers will have the power of a PC via their mobile device; this shift will drive continued demand for apps that provide education and entertainment, extend business processes, enhance communication, and improve productivity.

Latest Research

  • For Security & Risk Professionals

    REPORT: The Forrester Wave™: Identity-As-A-Service (IDaaS) For Enterprise, Q2 2019

    The 10 Providers That Matter Most And How They Stack Up

    June 12, 2019 Andras Cser, Merritt Maxim

    In our 37-criterion evaluation of providers of identity-as-a-service (IDaaS) for enterprise, we identified the 10 most significant ones — Google, IBM, Idaptive, Microsoft, Okta, OneLogin, OpenText, Ping Identity, Secret Double Octopus, and Simeio Solutions — and researched, analyzed, and scored them. This report shows how each provider measures up and helps security and risk (S&R) professionals select the right one for their needs.

  • For eBusiness & Channel Strategy Professionals

    REPORT: The Forrester Banking Wave™: Indian Mobile Apps, Q2 2019

    While Evolving New Functionality, Focus On Usability Too

    May 30, 2019 Arnav Gupta, Amit Bhatia

    Mobile apps have become the touchpoint of choice for millions of Indians to manage their finances. Digital banking teams need to build mobile banking experiences around customer needs, empowering customers to manage their finances while reassuring them with helpful support. To see how helpful and easy to use mobile apps are to customers, we evaluated the apps of seven large Indian banks. This report lays out where these banks excel, where they lag, and what digital business strategy and customer experience (CX) executives can learn from them.

  • For eBusiness & Channel Strategy Professionals

    REPORT: The Forrester Banking Wave™: European Mobile Apps, Q2 2019

    The Gap Is Growing Between Leaders Aiming For Excellence And The Others

    May 29, 2019 Aurelie L'Hostis, Karine Cardona-Smits

    Mobile apps have become the touchpoint of choice for millions of Europeans to manage their finances. Digital banking teams need to build mobile banking experiences around customer needs, empowering customers to manage their finances while reassuring them with helpful support. To see how helpful and easy-to-use mobile apps are to customers, we evaluated the apps of 10 leading European banks. This report lays out where these banks excel, where they lag, and what digital business strategy and customer experience executives can learn from them.

  • For eBusiness & Channel Strategy Professionals

    REPORT: The Forrester Banking Wave™: US Mobile Apps, Q2 2019

    US Mobile Banking Experiences Are Often Effective, Sometimes Easy, But Rarely Evoke Positive Emotions — Leaders Are Improving All Three

    May 15, 2019 Peter Wannemacher, Gina Bhawalkar, August Du Pont

    Mobile apps have become the touchpoint of choice for millions of Americans to manage their finances. Digital banking teams need to build mobile banking experiences around customer needs, empowering customers to manage their finances while reassuring them with helpful support. To see how helpful and easy-to-use mobile banking apps are to customers, we evaluated the apps of eight banks. This report lays out where these banks excel, where they lag, and what digital business strategy and customer experience executives can learn from them.

  • For eBusiness & Channel Strategy Professionals

    REPORT: The Forrester Banking Wave™: Canadian Mobile Apps, Q2 2019

    Leading Canadian Banks Are Raising The Bar By Moving Faster

    May 15, 2019 Gina Bhawalkar, Peter Wannemacher, August Du Pont

    Mobile apps have become the touchpoint of choice for millions of Canadians to manage their finances. Digital banking teams need to build mobile banking around customer needs, empowering customers to manage their finances while respecting their time with efficient, easy task flows. To see how helpful and easy-to-use mobile apps are to customers, we evaluated the apps of the big five Canadian banks. This report lays out where these banks excel, where they lag, and what digital business strategy and customer experience executives can learn from them.

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Analysts Who Cover Mobile Apps

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