Mobile Apps

Developed specifically for devices like tablets and smartphones, mobile applications deliver impressive experiences for business and personal users. By 2016, 1 billion global consumers will have the power of a PC via their mobile device; this shift will drive continued demand for apps that provide education and entertainment, extend business processes, enhance communication, and improve productivity.

Latest Research

  • For eBusiness & Channel Strategy Professionals

    REPORT: Join The Progressive Web App Movement

    Apple's On Board To Help You Build A Mobile Website That Combines The Frictionlessness Of The Web With The Experience Of An App

    February 12, 2019 Ted Schadler

    Now that Apple supports the progressive web app (PWA) standards that Google pioneered, it's time to join organizations like eBay, the Financial Times, Flipkart, Starbucks, and West Elm in the movement to build progressive web apps that combine the discoverability and reach of the web with the experience and engagement of an app. As a digital leader, it's your responsibility to spark a progressive web app movement at your firm to bring app-like experiences to your mobile web. This report shows you how.

  • For Application Development & Delivery Professionals

    REPORT: It's Time To Make Every Web Application A Progressive Web App

    Mobile Apps Will Slip To A Niche Role As PWAs Combine The Discoverability Of The Web With The Experience Of An App

    February 12, 2019 Michael Facemire, Ted Schadler

    The technology pendulum has swung from the web being all the rage to the web being a terrible experience. Now, it's swinging back to the web being all the rage again, thanks to progressive web apps (PWAs), which deliver an app-like experience with the discoverability of the web. This report details what application development and delivery (AD&D) pros need to know about PWAs, in what scenarios PWAs are a better option than a native mobile app, and why it's wrong to build any new web application that's not a progressive web app.

  • For Application Development & Delivery Professionals

    REPORT: The State Of Low-Code Platform Adoption, 2018

    February 6, 2019 John R. Rymer, Bill Seguin

    Low-code development platforms are an increasingly hot topic of discussion with Forrester clients, but is this trend a flash in the pan? In 2018, Forrester gathered insights into the state of low-code development platform adoption. Application development and delivery (AD&D) leaders can learn from these survey respondents and understand how low code can help them achieve their business objectives.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Mini-Programs Serve Customers In Their Financial Mobile Moments

    Financial Institutions In China Need To Seize The Opportunity To Engage Empowered Customers With Mini-Programs

    January 10, 2019 Meng Liu

    Chinese consumers spend the majority of their time on the digital platforms of Baidu, Alibaba, and Tencent (BAT) rather than on individual firms' mobile apps or websites. Mini-programs offer a glimpse into the future of digital experiences on these platforms. But because the functionality of mini-programs is constantly evolving, banks and insurers must proactively define their own mini-programs or risk losing their clients to competitors. This report shows digital business leaders when, where, and how to leverage mini-programs to better serve empowered Chinese customers.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Provide Easy And Flexible Ways To Send And Transfer Money

    Digital Feature Fix: Offer A Wide Range Of Money Transfer Timing And Viewing Options

    January 10, 2019 Zhi-Ying Barry

    Conducting money transfers is one of the top five activities that customers want to use mobile banking for. Yet while most banks make money transfers convenient — such as letting customers transfer money without a recipient bank account number — not all give customers the choice of scheduling future-dated or recurring money transfers or let them edit these transfers. This report lays out how digital banking leaders can enable a wide range of money transfer and viewing options by illustrating best practices from leading banks.

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