Mobile Apps

Developed specifically for devices like tablets and smartphones, mobile applications deliver impressive experiences for business and personal users. By 2016, 1 billion global consumers will have the power of a PC via their mobile device; this shift will drive continued demand for apps that provide education and entertainment, extend business processes, enhance communication, and improve productivity.

Latest Research

  • For eBusiness & Channel Strategy Professionals

    REPORT: Building A Mobile Business Case: It's A Steep Climb

    Business Case: The Mobile eBusiness Playbook

    April 19, 2018 Julie A. Ask, Jeffrey S. Hammond

    Mobile used to be cheap. It isn't anymore. The days of driving impressive returns from a mobile-optimized website or app that replicates the functionality of your website are long gone. Moreover, the cost of app development is a drop in the bucket compared with the cost of powering apps through infrastructure that taps into real-time information and services. Understand the business case for mobile before you embark on the journey. This report lays out the process and coaches digital business pros through estimating the benefits, total costs, and risks of mobile. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.

  • For eBusiness & Channel Strategy Professionals

    REPORT: The Future Of Digital Experiences

    Vision: The Mobile eBusiness Playbook

    April 17, 2018 Julie A. Ask, Michael Facemire

    Digital channels are more amorphous and fragmented than ever. However, they share a common core: mobile. Mobile will emerge as the central choreographer in this broader, connected ecosystem. Digital business professionals will address their customers' micro moments by deconstructing today's digital experiences into granular parts, enabling them to construct highly personalized digital experiences that solve users' immediate problems. This report lays out the future of digital experiences and tells digital business professionals how to get started. This is an update of the report published on May 9, 2017; Forrester reviews and updates it periodically for continued relevance and accuracy.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Alert! You Need Notifications

    Master Notifications To Begin Your Digital Experience Evolution

    April 5, 2018 Julie A. Ask

    Notifications may just be text, images, and beeps today, but as channels proliferate, and instant content delivery becomes more sophisticated and interactive, the strategy and technology you use to send notifications will become your digital experience orchestration hub. This report shows digital business professionals how to take the first steps toward future digital experiences by crafting a moments strategy that starts with notifications.

  • For eBusiness & Channel Strategy Professionals

    REPORT: The State Of Retailing Online 2018: Store Investments, Business Objectives, And Mobile

    Benchmarks: The Retail eCommerce Playbook

    March 26, 2018 Sucharita Kodali

    The annual "The State Of Retailing Online" study by Shop.org, the digital division of the National Retail Federation (NRF), conducted by Forrester, is a summary of attitudes and investments that retailers are making for both their store and their online businesses. The 2018 report has notable new additions, particularly around investments in digital store initiatives.

  • For Application Development & Delivery Professionals

    REPORT: Build A Four-Tier Digital Engagement Platform

    Road Map: The Mobile App Development Playbook

    March 22, 2018 Michael Facemire, Ted Schadler

    Mobile is pushing aging web architectures to the brink. The three-tier architecture built for a browser-led PC world can't flex, scale, or respond to the needs of a good mobile experience or the emerging requirements for connected products. Mobile's volatility and velocity of change require a distributed four-tier architecture that we call an "engagement platform." The engagement platform separates technical capabilities into four parts: client, delivery, aggregation, and services. App developers need to start planning immediately for the migration from three tiers to four. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.

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