Mobile Commerce (mCommerce)

The rate of mobile commerce growth continues to lag mobile device proliferation. As a result, retailers remain cautious in their mobile services investments. Retailers must balance spending between mobile development and other initiatives to get the most value.

Latest Research

  • For eBusiness & Channel Strategy Professionals

    REPORT: Retailers In Canada Must Stay Focused On Digital To Thrive

    Cross-Touchpoint Measurement, Mobile, And Marketing Will Drive eCommerce Growth

    June 22, 2018 Lily Varon

    Forrester partnered with the Retail Council of Canada (RCC) to conduct our annual survey of retailers in Canada about their eCommerce business and key initiatives. The survey included insights about retailers' key metrics, investments, and marketing. This report is a benchmark and guide for Canadian digital business professionals and retailers from other geographies looking to grow their eCommerce business in Canada. To complement the survey findings, we conducted interviews with retailers about the current state of Canadian eCommerce.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Case Study: Pinnacol Assurance Fights Disruption By Launching A Digital Venture

    How Pinnacol Launched Digital Subsidiary Cake In 12 Months

    June 12, 2018 Ellen Carney

    No insurance company is immune from the impact of digital transformation. Established insurers are dealing with an onslaught of forces that range from escalating customer expectations to the hundreds of monoline disruptors and big tech firms like Amazon and Google exerting growing influence as platforms. These forces spurred the Colorado workers' compensation insurer Pinnacol Assurance to launch a new digital subsidiary, Cake. This case study examines how the century-old insurer beat expectations and deadlines in its quest to outrun these emerging threats.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Forrester Data: Online Retail Forecast, 2017 To 2022 (Latin America)

    ForecastView Document

    May 14, 2018 Satish Meena

    We expect that Latin American economies will continue to expand in 2018 after entering into an upward growth trend in 2017. Online retail in Latin America will grow at a compound annual growth rate (CAGR) of 19.3% and reach $78 billion in 2022. Brazil remains the largest and fastest-growing market due to increased investment by online retailers and growth in marketplace sales. Our forecast details online retail growth across 12 product categories and three markets.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Forrester Data: Digital-Influenced Retail Sales Forecast, 2017 To 2022 (EU-7), Q1 2018 Update

    ForecastView Document

    May 14, 2018 Satish Meena

    Digital touchpoints are increasingly important for customers. In the EU-7, digital-influenced sales will grow at a compound annual growth rate (CAGR) of 7.5% from 2017 to 2022 to reach €768 billion, accounting for 45% of offline retail sales. This report breaks down digital-influenced sales by retail category. For the first time, the forecast includes the influence of mobile and tablets, reflecting consumers' increasing use of these devices for research both inside and outside the store. We also break down digital's influence by source.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Mobile Shopping Is Stalling, But Don't Panic

    May 3, 2018 Sucharita Kodali

    Retailers have been aggressively investing in mobile commerce. However, the total percentage of physical goods retail in the US sold via mobile devices has not grown significantly in recent years. Digital business executives should carefully analyze the objectives that they have for their mobile investments and recognize the limitations of the mobile channel. This report explores the facts around current mobile shopping figures and outlines what retailers need to do in the current landscape.

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