Mobile Commerce (mCommerce)

The rate of mobile commerce growth continues to lag mobile device proliferation. As a result, retailers remain cautious in their mobile services investments. Retailers must balance spending between mobile development and other initiatives to get the most value.

Latest Research

  • For eBusiness & Channel Strategy Professionals

    REPORT: The New Mobile Mind Shift Index: Global

    Use The Mobile Mind Shift Index To Guide Your Local Strategy

    December 21, 2018 Anjali Lai, Julie A. Ask, Thomas Husson

    In 2018, Forrester updated the Mobile Mind Shift Index (MMSI), a tool that enables digital business and marketing leaders to assess their customers' mobile intensity, expectations, and behaviors. The MMSI also helps brands understand what mobile services to build for whom. Finally, it helps digital leaders understand the role of mobile within their overall portfolio of digital experiences.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Forrester Analytics: Digital-Influenced Retail Sales Forecast, 2018 To 2023 (US)

    ForecastView Document

    December 10, 2018 Satish Meena

    Half of US retail sales are now digitally impacted, and we expect this to grow to 58% by 2023. This forecast calculates digital-influenced sales across 30 retail categories, with historical data going back to 2004. This report also includes a top-line forecast on mobile-phone-influenced sales, showing the percentage of offline retail that mobile phone research influences. We also break down digital's influence by source.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Measuring Up: Benchmarking Your B2B eCommerce Performance

    Benchmarks: The B2B eCommerce Playbook

    December 7, 2018John Bruno

    In the age of the customer, B2B companies must know where they're performing and underperforming with their clients. Forrester partnered with B2BecNews to survey B2B digital business professionals to understand B2B budget and spending plans; feature, function, and site component priorities; and site measurement and metrics. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Forrester Analytics: Online Retail Forecast, 2018 To 2023 (Southeast Asia)

    ForecastView Document

    November 29, 2018 Satish Meena

    Southeast Asia — Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam — now has more than 272 million online adults and is increasingly important for online retailers. Forrester expects that online retail in the region will grow at a compound annual growth rate (CAGR) of 23% to reach $53 billion in 2023. Our forecast details online retail growth for nine product categories and six countries. It also highlights the breakdown of mobile versus desktop commerce and provides historical data going back to 2014.

  • For eBusiness & Channel Strategy Professionals

    REPORT: The State Of Retail Payments — Outlook For 2019

    Payment Leaders Shift Priorities To Omnichannel, Customer Experience

    November 29, 2018 Brendan Miller

    "The State Of Retail Payments" is a biennial study by the National Retail Federation (NRF) and Forrester that profiles US enterprise retailers' views and decisions about payments. It outlines key priorities and challenges for digital business professionals and payment decision makers. The report also explores the role of emerging digital payments and how merchants are investing in new payment technology.

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