Mobile Commerce (mCommerce)

The rate of mobile commerce growth continues to lag mobile device proliferation. As a result, retailers remain cautious in their mobile services investments. Retailers must balance spending between mobile development and other initiatives to get the most value.

Latest Research

  • For B2C Marketing Professionals

    REPORT: Forrester Analytics: Mobile Payments Forecast, 2017 To 2022 (EU-7)

    ForecastView Document

    September 11, 2018 Satish Meena

    We expect mobile payments in the EU-7 to grow at a compound annual growth rate (CAGR) of 21.7% from 2017 to 2022. Mobile remote payments, which include payments for retail, travel, food ordering, and cab hailing, accounted for 80% of mobile payments in 2017. Our forecast details the growth of mobile in-person payments, remote mobile commerce, and mobile peer-to-peer (P2P) payments for France, Germany, Italy, Netherlands, Spain, Sweden, and the UK.

  • For eBusiness & Channel Strategy Professionals

    REPORT: The State Of US mCommerce 2018: Direct Revenues Belie Trillion-Dollar Store Sales Impact

    Smartphone Highlights From The Forrester Data: Mobile And Tablet Commerce Forecast, 2017 To 2022 (US)

    August 14, 2018 Julie A. Ask, Susan Wu, Meredith Cain

    Too many digital business professionals still treat mCommerce as a scaled-down version of eCommerce. They become discouraged by low conversion rates and lackluster app downloads, despite years of investment. They fail to prioritize using mobile to influence sales. This report highlights key learnings from Forrester's mobile phone forecast and explores the drivers and inhibitors of mCommerce.

  • For eBusiness & Channel Strategy Professionals

    REPORT: eCommerce Trends And Outlook For Asia Pacific, Excluding China

    Trends In Australia, India, Japan, And South Korea From The Forrester Data: Online Retail Forecast, 2017 To 2022 (Asia Pacific)

    August 10, 2018 Lily Varon

    Asia Pacific contains both the largest and the fastest-growing eCommerce markets: China and India, respectively. We will feature China in a separate report, and this report examines the online retail markets in Australia, India, Japan, and South Korea. In these four markets, total online retail revenues will jump from US$223.5 billion in 2018 to US$389.3 billion in 2022. This report looks at the growth in these four markets over the next five years, as well as some of the key trends shaping the development of online retail in each.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Retailers In Canada Must Stay Focused On Digital To Thrive

    Cross-Touchpoint Measurement, Mobile, And Marketing Will Drive eCommerce Growth

    June 22, 2018 Lily Varon

    Forrester partnered with the Retail Council of Canada (RCC) to conduct our annual survey of retailers in Canada about their eCommerce business and key initiatives. The survey included insights about retailers' key metrics, investments, and marketing. This report is a benchmark and guide for Canadian digital business professionals and retailers from other geographies looking to grow their eCommerce business in Canada. To complement the survey findings, we conducted interviews with retailers about the current state of Canadian eCommerce.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Case Study: Pinnacol Assurance Fights Disruption By Launching A Digital Venture

    How Pinnacol Launched Digital Subsidiary Cake In 12 Months

    June 12, 2018 Ellen Carney

    No insurance company is immune from the impact of digital transformation. Established insurers are dealing with an onslaught of forces that range from escalating customer expectations to the hundreds of monoline disruptors and big tech firms like Amazon and Google exerting growing influence as platforms. These forces spurred the Colorado workers' compensation insurer Pinnacol Assurance to launch a new digital subsidiary, Cake. This case study examines how the century-old insurer beat expectations and deadlines in its quest to outrun these emerging threats.

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