Mobile Commerce (mCommerce)

The rate of mobile commerce growth continues to lag mobile device proliferation. As a result, retailers remain cautious in their mobile services investments. Retailers must balance spending between mobile development and other initiatives to get the most value.

Latest Research

  • For eBusiness & Channel Strategy Professionals

    REPORT: The State Of Retailing Online 2019: Omnichannel, Marketing, And Personalization

    Landscape: The Retail eCommerce Playbook

    March 25, 2019 Sucharita Kodali

    Forrester conducts the annual "The State Of Retailing Online" study by the National Retail Federation (NRF). This research summarizes attitudes and investments that retailers and digital business professionals are making for both their store and their online businesses. The 2019 report has notable new additions to this research, including omnichannel fulfillment, digital marketing, and personalization.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Forrester Analytics: Mobile Payments Forecast, 2018 To 2023 (US)

    ForecastView Document

    March 13, 2019 Satish Meena

    We expect mobile payments in the US to grow at a compound annual growth rate (CAGR) of 16.8% from 2018 to 2023. Mobile remote payments, which include payments for retail, travel, food delivery, and mobile gaming, accounted for nearly 60% of mobile payments in 2018. We expect food delivery to grow the fastest, with a CAGR of 21.7% to 2023. Our forecast details the growth of mobile in-person payments, remote mobile commerce, and mobile peer-to-peer (P2P) payments from 2010 to 2023.

  • For eBusiness & Channel Strategy Professionals

    REPORT: The Forrester Retail Wave™: US Mobile Apps, Q1 2019

    Today's Retail Apps Meet mCommerce Objectives But Fail To Inspire Omnichannel Shopping

    February 25, 2019Brendan Miller, Jennifer Wise

    Mobile has become the dominant digital touchpoint, so retailers and digital business professionals must elevate their mobile experiences to win, serve, and retain their loyal customers. In 2017, we evaluated retail mobile websites, so this year we focused on retail mobile apps. To see how helpful apps are to customers, we evaluated the apps of nine US enterprise retailers. This report lays out where the companies excel — and where they lag — and what digital business strategy and customer experience executives can learn from them.

  • For eBusiness & Channel Strategy Professionals

    REPORT: The New Mobile Mind Shift Index: Global

    Use The Mobile Mind Shift Index To Guide Your Local Strategy

    December 21, 2018 Anjali Lai, Julie A. Ask, Thomas Husson

    In 2018, Forrester updated the Mobile Mind Shift Index (MMSI), a tool that enables digital business and marketing leaders to assess their customers' mobile intensity, expectations, and behaviors. The MMSI also helps brands understand what mobile services to build for whom. Finally, it helps digital leaders understand the role of mobile within their overall portfolio of digital experiences.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Forrester Analytics: Digital-Influenced Retail Sales Forecast, 2018 To 2023 (US)

    ForecastView Document

    December 10, 2018 Satish Meena

    Half of US retail sales are now digitally impacted, and we expect this to grow to 58% by 2023. This forecast calculates digital-influenced sales across 30 retail categories, with historical data going back to 2004. This report also includes a top-line forecast on mobile-phone-influenced sales, showing the percentage of offline retail that mobile phone research influences. We also break down digital's influence by source.

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