Mobile Marketing

Integral to multichannel marketing strategy, mobile marketing content is delivered through a range of technologies and designed specifically to be viewed on smartphones. Mobile marketing includes, but is not limited to, mobile display advertising (in-app and on-website), mobile search (paid and organic), location-based services (LBS), short message service (SMS), quick response (QR) and scannable barcodes, augmented reality (AR), loyalty programs, and customer relationship management.

Research

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  • For Marketing Leadership Professionals

    Report: Become Agile To Improve Your Mobile Approach

    By now, most marketing leaders have successfully launched a mobile website, and many have an app or two. Even if your mobile traffic is growing exponentially and you've had success with several ...

    • Downloads: 338
  • For Marketing Leadership Professionals

    Report: Brief: What Marketers Should Take Away From Mobile World Congress 2015

    This year's Mobile World Congress (MWC) in Barcelona brought together 90,000 attendees, including 4,500 CEOs and a growing number of CMOs and marketing leaders. Of course, MWC isn't SXSW or ad:t...

    • Downloads: 118
  • For Marketing Leadership Professionals

    Report: 2015 Mobile App Marketing Trends

    With more than 80% of consumers spending mobile time on apps, brands will continue to place their bets on their own apps to successfully engage with consumers. It's an app world, after all! This...

    • Downloads: 376
  • For Marketing Leadership Professionals

    Report: Forrester Research Online Display And Search Marketing Forecast, 2014 To 2019 (Asia Pacific)

    Total display and search advertising spending within the five Asia Pacific countries (Australia, China, India, Japan, and South Korea) covered in this forecast is expected to grow at a five-year...

    • Downloads: 6
  • For Marketing Leadership Professionals

    Report: WeChat Marketing That Works

    As Chinese consumers spend more and more time on their smartphones and other mobile devices, the mobile messaging platform WeChat has become the most popular social platform in China. Marketing ...

    • Downloads: 84
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Analysts who cover Mobile Marketing