Mobile Marketing

Integral to multichannel marketing strategy, mobile marketing content is delivered through a range of technologies and designed specifically to be viewed on smartphones. Mobile marketing includes, but is not limited to, mobile display advertising (in-app and on-website), mobile search (paid and organic), location-based services (LBS), short message service (SMS), quick response (QR) and scannable barcodes, augmented reality (AR), loyalty programs, and customer relationship management.

Research

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  • For eBusiness & Channel Strategy Professionals

    Report: Mobile Messaging: Catalyst And Core Channel For Commerce

    Mobile messaging is an old technology, but the old dog is learning new tricks. The combination of mobile apps and smartphones seemed destined to make simple text messages obsolete, but messaging...

    • Downloads: 55
  • For B2C Marketing Professionals

    Report: Master Your Mobile Loyalty Moments

    Today, consumers rely on their mobile phones and tablets as information, entertainment, shopping, and life companions. They expect they can get what they want in their immediate context and mome...

    • Downloads: 1053
  • For B2C Marketing Professionals

    Report: The Internet Of Things Redefines Brand Engagement

    Despite the hype around the dozens of billions of connected objects to appear in the next five to 10 years, the internet of things (IoT) seems to open up more business opportunities in the indus...

    • Downloads: 314
  • For B2C Marketing Professionals

    Report: Craft A Maturity-Based Mobile Strategy

    Mobile is hot. As is the case with most hot technologies, marketers often adopt strategies that are aggressive for their level of mobile marketing maturity and prioritize the seductive technolog...

    • Downloads: 891
  • For B2C Marketing Professionals

    Report: Apply Immediacy, Simplicity, And Context

    This report highlights the key principles of mobile experience that marketers must weave into the process of crafting mobile marketing strategies. As more people own and use smartphones than eve...

    • Downloads: 2079
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Analysts who cover Mobile Marketing