Mobile Marketing

Integral to multichannel marketing strategy, mobile marketing content is delivered through a range of technologies and designed specifically to be viewed on smartphones. Mobile marketing includes, but is not limited to, mobile display advertising (in-app and on-website), mobile search (paid and organic), location-based services (LBS), short message service (SMS), quick response (QR) and scannable barcodes, augmented reality (AR), loyalty programs, and customer relationship management.

Research

  • For all Roles
  • For Customer Insights Professionals

    Report: Marketers Are Using Data To Fuel Effective Mobile Campaigns

    Chinese consumers, who comprise the world's largest mobile installed base, make dynamic use of mobile data in their daily lives. To thrive, organizations in China must excel at leveraging mobile...

    • Downloads: 78
  • For B2C Marketing Professionals

    Report: The Global Mobile Revolution Is Just Beginning

    Many B2C marketers have embraced the notion of mobile-first; they are starting to design websites and marketing campaigns with mobile in mind instead of simply retrofitting their approach to mob...

    • Downloads: 229
  • For eBusiness & Channel Strategy Professionals

    Report: What Banks Can Learn From Retailers' Websites

    Over the past decade, eBusiness and channel strategy teams at many large banks have done yeoman's work in upgrading and improving their public websites. They've made great strides in areas like ...

    • Downloads: 196
  • For B2C Marketing Professionals

    Report: Become Agile To Improve Your Mobile Approach

    By now, most marketing leaders have successfully launched a mobile website, and many have an app or two. Even if your mobile traffic is growing exponentially and you've had success with several ...

    • Downloads: 382
  • For B2C Marketing Professionals

    Report: Brief: What Marketers Should Take Away From Mobile World Congress 2015

    This year's Mobile World Congress (MWC) in Barcelona brought together 90,000 attendees, including 4,500 CEOs and a growing number of CMOs and marketing leaders. Of course, MWC isn't SXSW or ad:t...

    • Downloads: 160
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Analysts who cover Mobile Marketing