Mobile Marketing

Integral to multichannel marketing strategy, mobile marketing content is delivered through a range of technologies and designed specifically to be viewed on smartphones. Mobile marketing includes, but is not limited to, mobile display advertising (in-app and on-website), mobile search (paid and organic), location-based services (LBS), short message service (SMS), quick response (QR) and scannable barcodes, augmented reality (AR), loyalty programs, and customer relationship management.

Research

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  • For B2C Marketing Professionals

    Report: Become Agile To Improve Your Mobile Approach

    By now, most marketers have spent time and money launching branded apps, mobilizing their websites and campaigns. However, mobile is continuing to evolve extremely rapidly and is now transformin...

    • Downloads: 516
  • For B2C Marketing Professionals

    Report: 2016 Mobile And App Marketing Trends

    More than 50% of searches are happening on a mobile device and US consumers spent more time with mobile apps than watching TV in 2015. In India, Flipkart — the largest eCommerce player — has unp...

    • Downloads: 233
  • For B2C Marketing Professionals

    Report: Make The Most Of Analytics To Meet Your Mobile Objectives

    Mobile's share of web traffic is accelerating dramatically and now is over 40% in several countries. For some companies, including many in media, more than half of all visits come via mobile dev...

    • Downloads: 982
  • For B2C Marketing Professionals

    Report: Organize For Mobile Marketing Success

    Almost half of marketers openly state mobile services are a scaled-down version of their online initiatives. Instead of leveraging mobile as a way to transform the offline experience, marketing ...

    • Downloads: 689
  • For B2C Marketing Professionals

    Report: A Marketer's Guide To The Mobile Mind Shift

    Your customers are on smart mobile devices. The questions are: how many, what do they expect, and what are they doing? The average US smartphone owner spends almost two hours per day interacting...

    • Downloads: 1411
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Analysts who cover Mobile Marketing