Mobile Marketing

Integral to multichannel marketing strategy, mobile marketing content is delivered through a range of technologies and designed specifically to be viewed on smartphones. Mobile marketing includes, but is not limited to, mobile display advertising (in-app and on-website), mobile search (paid and organic), location-based services (LBS), short message service (SMS), quick response (QR) and scannable barcodes, augmented reality (AR), loyalty programs, and customer relationship management.

Research

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  • For Marketing Leadership Professionals

    Report: 2015 Mobile App Marketing Trends

    With more than 80% of consumers spending mobile time on apps, brands will continue to place their bets on their own apps to successfully engage with consumers. It's an app world, after all! This...

    • Downloads: 306
  • For Marketing Leadership Professionals

    Report: Forrester Research Online Display And Search Marketing Forecast, 2014 To 2019 (Asia Pacific)

    Total display and search advertising spending within the five Asia Pacific countries (Australia, China, India, Japan, and South Korea) covered in this forecast is expected to grow at a five-year...

    • Downloads: 6
  • For Marketing Leadership Professionals

    Report: WeChat Marketing That Works

    As Chinese consumers spend more and more time on their smartphones and other mobile devices, the mobile messaging platform WeChat has become the most popular social platform in China. Marketing ...

    • Downloads: 76
  • For Marketing Leadership Professionals

    Report: Beyond ROI: Showcasing The True Impact Of Mobile Marketing

    Mobile phones are ubiquitous, but the same cannot be said for sophisticated mobile marketing strategies within organizations. It's a classic chicken-or-egg problem: Marketers can't build a stron...

    • Downloads: 601
  • For Customer Insights Professionals

    Report: Master Your Mobile Loyalty Moments

    Today, consumers rely on their mobile phones and tablets as information, entertainment, shopping, and life companions. They expect they can get what they want in their immediate context and mome...

    • Downloads: 744
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Analysts who cover Mobile Marketing