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Customer interactions increasingly depend on software and, by association, user experience (UX). This makes UX a key concern for customer experience professionals. Yet most maintain a narrow view of UX, equating it with usability or user interface design. Today, UX has matured into a robust field with elements of product design, service design, management consulting, and innovation. Customer experience professionals who fail to fully leverage UX leave themselves at risk of lost customers, missed opportunities, or worse. This webinar shows the mistakes that firms make when it comes to UX and what they must do to create a modern UX organization.
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Today, user experience (UX) is a robust field combining elements of product design, service design, and innovation. But most customer experience (CX) professionals maintain a narrow view of UX, limiting it to mere usability or user interface design. Custo
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