Speaker Biography

Moira Dorsey

VP, Customer Experience

Sessions Featuring This Speaker

Forrester's Forum For Technology Management Leaders


  • 10:40 AM - 11:20 AM

    Create A Healthy Customer Experience Ecosystem

    The right customer interactions, implemented the right way, don't just happen. Instead, they must be actively designed, pulling on a set of complex, interdependent relationships between employees, partners, policies, processes, and technologies.  Critical steps:

    • Describe the customer experience ecosystem.
    • Identify the role of technology within the ecosystem.
    • Explore best practices for executing across the ecosystem.

Research Focus

Moira serves Customer Experience Professionals and Chief Marketing Officers. She leads research and advisory teams that help clients design and deliver experiences that match customer expectations and drive profits. As a Forrester analyst in the past, Moira specialized in customer experience within and across digital touchpoints. Moira has worked for Forrester since 1999 in various research and management positions — most within the customer experience practice.

Previous Work Experience

Since joining Forrester in 1999, Moira has covered a variety of subjects to help clients improve customer experience as a means to drive business results. Until becoming the group director for the Customer Experience and CMO teams, Moira led a research team focused on subjects such as the user experience within and across digital touchpoints, how to model the return on investment from customer experience projects, and voice of the customer programs. Moira's direct research coverage included the future of digital customer experiences, design persona development, multitouchpoint experiences, and user experience reviews. From 2003 to 2008, she oversaw Forrester's review methodologies and related training courses for websites, phone self-service systems, email, and cross-channel experiences.

Moira has keynoted and hosted at many events, including Forrester's Customer Experience Forum, Forum For Marketing & Strategy Professionals EMEA, and Infrastructure & Operations And Security & Risk Forum.

Prior to joining the Customer Experience team, Moira evaluated retail and financial sites for Forrester's PowerRankings research. Moira began her career at Forrester in 1999 as a research associate in Forrester's consumer technology research group.


Moira is a magna cum laude graduate of Wellesley College. Before attending Wellesley, Moira was a professional ballet dancer. She received critical acclaim from The New York Times for her performances in principal roles in ballets such as "Giselle" and "Coppelia."