Speaker Biography

Moira Dorsey

VP, Customer Experience

Sessions Featuring This Speaker

Forrester's Forum For Technology Management Leaders


  • 04:15 PM - 04:55 PM

    Architect Your Customer Experience

    Delivering an excellent customer experience — both B2C and B2B — isn't just about website and mobile app design. Customer experience permeates the intricate web of people, systems, processes, and information. Enterprise architects have a critical role to play. Moira will explain:

    • Why customer experience is rising to the top of your business’ agenda.
    • The techniques used to define customer experience strategies.
    • How to connect customer experience to business and information architecture.

Research Focus

Moira serves Customer Experience Professionals and Chief Marketing Officers. She leads research and advisory teams that help clients design and deliver experiences that match customer expectations and drive profits. As a Forrester analyst in the past, Moira specialized in customer experience within and across digital touchpoints. Moira has worked for Forrester since 1999 in various research and management positions — most within the customer experience practice.

Previous Work Experience

Since joining Forrester in 1999, Moira has covered a variety of subjects to help clients improve customer experience as a means to drive business results. Until becoming the group director for the Customer Experience and CMO teams, Moira led a research team focused on subjects such as the user experience within and across digital touchpoints, how to model the return on investment from customer experience projects, and voice of the customer programs. Moira's direct research coverage included the future of digital customer experiences, design persona development, multitouchpoint experiences, and user experience reviews. From 2003 to 2008, she oversaw Forrester's review methodologies and related training courses for websites, phone self-service systems, email, and cross-channel experiences.

Moira has keynoted and hosted at many events, including Forrester's Customer Experience Forum, Forum For Marketing & Strategy Professionals EMEA, and Infrastructure & Operations And Security & Risk Forum.

Prior to joining the Customer Experience team, Moira evaluated retail and financial sites for Forrester's PowerRankings research. Moira began her career at Forrester in 1999 as a research associate in Forrester's consumer technology research group.


Moira is a magna cum laude graduate of Wellesley College. Before attending Wellesley, Moira was a professional ballet dancer. She received critical acclaim from The New York Times for her performances in principal roles in ballets such as "Giselle" and "Coppelia."