For eBusiness & Channel Strategy Professionals

Must-Have eCommerce Features

    Why Read This Report

    eBusiness professionals often struggle with how to prioritize the countless issues that populate eCommerce to-do lists. This chapter of the retail eCommerce playbook is a prescriptive look at the industry standards and opportunities for differentiation in a retail eCommerce experience. We've divided the key opportunities into features and functionality to improve a site's navigation, the product detail page, and the checkout experience. The report also discusses additional areas of opportunity such as fulfillment, customer service, and multichannel execution. This report is an update to the report of the same name originally published on April 26, 2013. Forrester periodically reviews and updates it for continued relevance and accuracy, and this time found that only minimal changes were needed, and updated it accordingly as of October 2014.
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