NACTAS Q2 2006 Automotive, Customer Experience, And Government Online Survey


Forrester conducted an online survey of 5,594 US and Canadian individuals who are members of Survey Sampling's online panel. Forrester weighted the data by country, age, gender, income, broadband adoption, and technology attitude to demographically represent the adult North American population. Survey Sampling fielded the survey in June 2006 and motivated respondents by entering them in a drawing. For results based on a randomly chosen sample of this size (N=5,594), there is 95% confidence that the results have a statistical precision of plus or minus 1.3% of what they would be if the entire adult population of North American households had been polled. The sample used by Survey Sampling is not a random sample; while individuals have been randomly sampled from Survey Sampling's panel for this survey, they have previously chosen to take part in the Survey Sampling online panel.

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