Speaker Biography

Nate Elliott

Vice President, Principal Analyst

Sessions Featuring This Speaker

Forrester's Forum For Marketing Leaders

04/14/2015

  • 10:10 AM - 10:30 AM

    2015 Groundswell Awards

    Great social marketing programs go beyond engagement and drive measurable business value. Nate will honor the best B2C and B2B social programs from around the world and in the process show you how to drive greater social success.

  • 03:10 PM - 03:40 PM

    The Right Way To Optimize Your Social Marketing

    US marketers will spend nearly $10 billion on social media in 2015 — but many of them still struggle to find value. The reason? They're optimizing for the wrong metrics. In this session, marketing leaders will learn:

    • Why engagement metrics can't define social success.
    • The right way to measure business value from your social programs.
    • How to effectively optimize your social marketing programs.

  • 12:30 PM - 01:00 PM

    Master The Next Wave Of Social

    Pamela Brown, Digital Lead, Johnson & Johnson

    Most marketers now use social media, but many are also struggling to unlock its full potential. Constantly shifting technologies and platforms and rapidly evolving consumer behaviors only complicate the picture. Yet social media can uniquely help marketers engage customers across all stages of the customer life cycle. In this panel, frontline marketing leaders will explore their own best practices in: 

    • Creating a strategic approach for social programs that deliver real business value.
    • Building the business case for investment and change.
    • Designing and deploying the right benchmarks and metrics to gain insight and improve performance.

Research Focus

As a vice president and principal analyst serving B2C Marketing Professionals, Nate Elliott helps companies develop interactive marketing strategies for global and emerging markets, with a special focus on branding channels such as social media and online video advertising. His clients come from nearly every industry — including consumer goods, pharmaceuticals, and financial services — and from all over the world.

Previous Work Experience

Nate is an industry pioneer who's been helping marketers create interactive strategies since 1995. He worked at DoubleClick from 1997 until 2001, managing the DoubleClick Studio advertising design team and serving as the company's senior manager for rich media products. In 2001, Nate founded the US IAB's Rich Media Task Force and set the first industry standards for rich media and video ads. He's also worked for Macromedia (now Adobe) developing rich media products and standards, and he has been with Forrester since 2003. Nate has lived and worked in London, New York, Berlin, and Vancouver.

Nate has spoken at hundreds of events around the world, including the Web 2.0 Expo and ad:tech. He writes columns for publications such as Mashable, Forbes, and Adweek, and he regularly offers comment to leading media outlets such as the BBC, The Economist, and The New York Times.

Education

Nate studied computer-mediated communication and interactive multimedia design at Cornell University.