Nate Elliott

Vice President, Principal Analyst serving B2C Marketing PROFESSIONALS

As a vice president and principal analyst serving B2C Marketing Professionals, Nate Elliott helps companies develop interactive marketing strategies for global and emerging markets, with a special focus on branding channels such as social media and online video advertising. His clients come from nearly every industry — including consumer goods, pharmaceuticals, and financial services — and from all over the world.

Previous Work Experience

Nate is an industry pioneer who's been helping marketers create interactive strategies since 1995. He worked at DoubleClick from 1997 until 2001, managing the DoubleClick Studio advertising design team and serving as the company's senior manager for rich media products. In 2001, Nate founded the US IAB's Rich Media Task Force and set the first industry standards for rich media and video ads. He's also worked for Macromedia (now Adobe) developing rich media products and standards, and he has been with Forrester since 2003. Nate has lived and worked in London, New York, Berlin, and Vancouver.

Nate has spoken at hundreds of events around the world, including the Web 2.0 Expo and ad:tech. He writes columns for publications such as Mashable, Forbes, and Adweek, and he regularly offers comment to leading media outlets such as the BBC, The Economist, and The New York Times.


Nate studied computer-mediated communication and interactive multimedia design at Cornell University.

Refine your results




4 results in Reports

  • Nate Elliott
  • B2C Marketing
  • Marketing Measurement
  • Consumer Electronics
  • For B2C Marketing Professionals

    Report:Benchmarks And Best Practices For Online Video Advertising

    The 2009 US Online Video Advertising WebTrack

    With users consuming more online video than ever, marketers are set to spend more than $1 billion on online video advertising in 2010. We watched nearly 50 hours of video on 87 Web sites to learn...

    • Downloads: 1104
  • For B2C Marketing Professionals

    Report:Three Steps To Measuring Social Media Marketing

    A Measurement Framework Based On Objectives, Not Technologies

    Interactive marketers know they're not good at measuring the effectiveness of social media: On average, they rate their own efforts to measure social initiatives at only 4.5 out of 10. Marketers fail...

    • Downloads: 2993
  • For B2C Marketing Professionals

    Report:Benchmarks And Best Practices For European Online Video Advertising

    Our June 2008 Online Video WebTrack evaluated the state of European online video advertising by reviewing 583 online video clips and 137 in-stream ads across 49 sites. Interactive marketers have more...

    • Downloads: 203
  • For B2C Marketing Professionals

    Report:Monetizing Online Video In Europe

    Balancing The Needs Of Advertisers And Users

    With European online video ad spending set to more than quadruple in the next five years — nearing €1 billion in 2013 — the majority of publishers have now set their sights on the...

    • Downloads: 315