Why Read This
Are you among the many customer insights professionals trying to boost your customers' loyalty but confused by the number of vendors offering loyalty solutions? The escalating importance of customer loyalty in the age of the customer inevitably leads to a proliferation of vendors claiming to offer solutions. It also amplifies the difficulty of identifying the solution, or combination of solutions, that best fits your requirements. This report helps customer insights (CI) professionals make sense of the various types of technology and service partners that support customer loyalty initiatives. It is an update to "The Customer Loyalty Ecosystem," originally published on September 11, 2012. We have updated content and vendor examples to reflect the evolving ecosystem and highlight our most recent resources on this topic for your use.