Why Read This
Organizations across industries are experiencing a data explosion that is doing nothing short of revolutionizing business practices. The availability of new data sources and delivery models provides unprecedented insights into customer and partner behavior and enables much improved capacity to understand and optimize business processes and operations. This new data economy also brings disruptive change to those technology management organizations mired in an obsolete view of how data flows through an organization. This report introduces the players in the new data economy to arm CIOs and other tech management professionals with the knowledge they need to inform their new data strategy, in particular incorporating external data into their business intelligence and decision-making.