Nick   Barber

Nick Barber

Senior Analyst Serving Application Development & Delivery Professionals

Nick serves application development and delivery (AD&D) professionals. He specializes in video technologies, digital asset management (DAM) for customer experience, and personalization. In the video space, he covers online video platforms for sales and marketing and enterprise video technologies for training and employee experience. Nick also researches DAM, which has become a cornerstone technology for enterprises as they dramatically increase their creation of rich media content like images, video, and 3D assets. On the personalization front, Nick is exploring how personalized customer experiences live at the intersection of data and content and how the understanding of that content can be augmented with artificial intelligence.

Previous Work Experience

Nick has nearly 15 years of professional experience in the technology and media industries. Prior to joining Forrester, Nick was the director of online video at IDG, where he was a technology news journalist for PC World, Computerworld, and other sites in IDG's global network. He built IDG's award-winning global video presence from both a content and technology perspective, and he produced thousands of videos on a range of enterprise and consumer topics. His work has appeared on ABC News, People.com, and in a major motion picture.

Education

Nick earned a BS in journalism from Boston University, where he also currently teaches as an adjunct professor.

Nick Barber

Senior Analyst Serving Application Development & Delivery Professionals

Nick serves application development and delivery (AD&D) professionals. He specializes in video technologies, digital asset management (DAM) for customer experience, and personalization. In the video space, he covers online video platforms for sales and marketing and enterprise video technologies for training and employee experience. Nick also researches DAM, which has become a cornerstone technology for enterprises as they dramatically increase their creation of rich media content like images, video, and 3D assets. On the personalization front, Nick is exploring how personalized customer experiences live at the intersection of data and content and how the understanding of that content can be augmented with artificial intelligence.

Previous Work Experience

Nick has nearly 15 years of professional experience in the technology and media industries. Prior to joining Forrester, Nick was the director of online video at IDG, where he was a technology news journalist for PC World, Computerworld, and other sites in IDG's global network. He built IDG's award-winning global video presence from both a content and technology perspective, and he produced thousands of videos on a range of enterprise and consumer topics. His work has appeared on ABC News, People.com, and in a major motion picture.

Education

Nick earned a BS in journalism from Boston University, where he also currently teaches as an adjunct professor.

Nick Barber's Research

Most RecentMost Popular
  • For Application Development & Delivery Professionals

    REPORT: The Forrester Wave™: Digital Asset Management For Customer Experience, Q4 2019

    The 14 Providers That Matter Most And How They Stack Up

    November 20, 2019Nick Barber

    In our 28-criterion evaluation of digital asset management (DAM) for customer experience providers, we identified the 14 most significant ones — Adobe, Aprimo, BrandMaker, Bynder, Canto, CELUM, Censhare, Digizuite, MediaBeacon, Northplains, Nuxeo, OpenText, Sitecore, and Widen — and researched, analyzed, and scored them. This report shows how each provider measures up and helps application development and delivery professionals select the right one for their needs.

  • For eBusiness & Channel Strategy Professionals

    REPORT: There's No Personalization Without Content Intelligence

    Brands Must Go Beyond Understanding Their Customers — They Must Understand Their Content Assets Too

    October 25, 2019Nick Barber, Brendan Witcher

    Customers demand personalized experiences across all touchpoints. To meet these rising expectations, companies use customer data and create more and more content — initiatives that often misfire as they lack streamlined content management processes, content intelligence, and systems that determine the best content assets to serve up to customers. This report details why personalization initiatives fall short and gives digital leaders the tools to take a more strategic approach to preparing and wiring up content to better deliver on their personalization promises.

  • For Application Development & Delivery Professionals

    REPORT: New Tech: AI Services For Rich Media, Q3 2019

    Forrester's Landscape Overview Of 32 Providers

    September 3, 2019Nick Barber

    As companies look to create more personalized customer experiences, they're finding out that their rich media content isn't architected for it. It's missing essential metadata and, in cases relying on humans, is either a monumental task or an impossible one. This report presents an overview of the emerging vendors in the AI-based visual analysis market. Application development and delivery professionals should use this report to understand the capabilities within major market segments and to inform their technology strategies.

  • For B2B Marketing Professionals

    REPORT: Now Tech: Online Video Platforms For B2B Marketing And Sales, Q2 2019

    Forrester's Overview Of 35 Video Platform Providers

    June 21, 2019 Laura Ramos, Nick Barber

    You can use online video platforms to create more engaging content, tell more authentic stories, and help sellers to be more human and helpful to buyers. But to realize these benefits, you'll first have to select from a diverse set of vendors that vary by size, functionality, use case, and vertical market focus. B2B marketers and sellers should use this report to understand the value they can expect from an online video platform provider and to select one based on size and functionality.

  • For Application Development & Delivery Professionals

    REPORT: Now Tech: Enterprise Video Platforms For Internal Training And Employee Communications, Q2 2019

    Forrester's Overview Of 28 Providers Of Enterprise Video Platforms For Internal Training And Employee Communications

    June 7, 2019Nick Barber, Samuel Stern

    You can use enterprise video platforms (EVPs) to enable on-demand employee training, create more engaging internal communications, and boost sharing of employee-generated content. But to realize these benefits, you'll first have to select from a diverse set of vendors that vary by size, functionality, and vertical market focus. Application development and delivery (AD&D) pros should use this report to understand the value they can expect from an enterprise video platform provider and to select one based on size and functionality.

View all of Nick Barber's Research

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