Nick   Barber

Nick Barber

Analyst Serving Application Development & Delivery Professionals

Nick serves Application Development & Delivery (AD&D) Professionals. He specializes in video technologies, including live and on-demand video within the enterprise and for customer experiences. His research centers on how companies can use online video platforms for sales and marketing operations and how they can enhance their business using video collaboration and video conferencing.

Previous Work Experience

Prior to joining Forrester, Nick was the director of online video at IDG News Service, where he was a technology news journalist serving IDG's global network of websites. He helped build IDG's global video presence from both a content and technology perspective, and he produced thousands of videos on a range of enterprise and consumer topics.

Education

Nick earned a B.S. in journalism from Boston University, where he also currently teaches as an adjunct professor.

Nick Barber

Analyst Serving Application Development & Delivery Professionals

Nick serves Application Development & Delivery (AD&D) Professionals. He specializes in video technologies, including live and on-demand video within the enterprise and for customer experiences. His research centers on how companies can use online video platforms for sales and marketing operations and how they can enhance their business using video collaboration and video conferencing.

Previous Work Experience

Prior to joining Forrester, Nick was the director of online video at IDG News Service, where he was a technology news journalist serving IDG's global network of websites. He helped build IDG's global video presence from both a content and technology perspective, and he produced thousands of videos on a range of enterprise and consumer topics.

Education

Nick earned a B.S. in journalism from Boston University, where he also currently teaches as an adjunct professor.

Nick Barber's Research

Most RecentMost Popular
  • For B2B Marketing Professionals

    REPORT: Now Tech: Online Video Platforms For B2B Marketing And Sales, Q2 2019

    Forrester's Overview Of 35 Video Platform Providers

    June 21, 2019 Laura Ramos, Nick Barber

    You can use online video platforms to create more engaging content, tell more authentic stories, and help sellers to be more human and helpful to buyers. But to realize these benefits, you'll first have to select from a diverse set of vendors that vary by size, functionality, use case, and vertical market focus. B2B marketers and sellers should use this report to understand the value they can expect from an online video platform provider and to select one based on size and functionality.

  • For Application Development & Delivery Professionals

    REPORT: Now Tech: Enterprise Video Platforms For Internal Training And Employee Communications, Q2 2019

    Forrester's Overview Of 28 Providers Of Enterprise Video Platforms For Internal Training And Employee Communications

    June 7, 2019Nick Barber, Samuel Stern

    You can use enterprise video platforms (EVPs) to enable on-demand employee training, create more engaging internal communications, and boost sharing of employee-generated content. But to realize these benefits, you'll first have to select from a diverse set of vendors that vary by size, functionality, and vertical market focus. Application development and delivery (AD&D) pros should use this report to understand the value they can expect from an enterprise video platform provider and to select one based on size and functionality.

  • For Application Development & Delivery Professionals

    REPORT: Forrester Infographic: DAM Software Market Set To Top $1 Billion In 2019

    North America And EMEA Lead DAM User Adoption, With Vendors Prioritizing AI And Integrations Investments

    June 3, 2019Nick Barber

    Companies aren't just creating more rich media content; most of them want to deliver it more efficiently too. Three-quarters of global software decision makers have implemented, are planning to implement, or are upgrading their implementation of digital asset management (DAM) to speed creation, optimize storage, and enhance delivery of their marketing and brand content. This report details DAM capabilities, market trends, and how buyers can take advantage of the technology.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Financial Services Firms Should Weave Online Video Into Every Customer Journey

    On-Demand Online Video Helps Digital Business Teams Engage, Win, And Serve Customers Efficiently

    April 4, 2019Nick Barber

    Global video will make up a huge portion of online traffic in just a few years, but most financial services firms are missing an opportunity to engage customers and prospects with the format. In fact, only a sliver are using video strategically. Leading financial services firms use video because it makes products and services easy to understand, simplifies complex concepts, and drives brand affinity. This report for digital business leaders details how leading firms are using online video and what results they get across the customer life cycle.

  • For Application Development & Delivery Professionals

    REPORT: Now Tech: Digital Asset Management For Customer Experience, Q1 2019

    Forrester's Overview Of 33 Digital Asset Management Providers

    March 11, 2019Nick Barber

    You can use digital asset management (DAM) to reduce content recreation costs, increase operational efficiency, and improve rights management and compliance. But to realize these benefits, you'll first have to select from a diverse set of vendors that vary by size, functionality, geography, and vertical market focus. Application development and delivery (AD&D) professionals should use this report to understand the value they can expect from a digital asset management provider and to select one based on size and functionality.

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