Nick Barber

Analyst serving Application Development & Delivery PROFESSIONALS

Nick serves Application Development & Delivery (AD&D) Professionals. He specializes in video technologies, including live and on-demand video within the enterprise and for customer experiences. His research centers on how companies can use online video platforms for sales and marketing operations and how they can enhance their business using video collaboration and video conferencing.

Previous Work Experience

Prior to joining Forrester, Nick was the director of online video at IDG News Service, where he was a technology news journalist serving IDG's global network of websites. He helped build IDG's global video presence from both a content and technology perspective, and he produced thousands of videos on a range of enterprise and consumer topics.

Education

Nick earned a B.S. in journalism from Boston University, where he also currently teaches as an adjunct professor.

Nick Barber's Research

  • For Application Development & Delivery Professionals

    Report: TechRadar™: Video Technologies, Q3 2017

    If you're not using video today, you're missing a chance to grow revenue, enhance employee collaboration, and provide quality service to your customers. Application development and delivery (AD&...

  • For Application Development & Delivery Professionals

    Report: Vendor Landscape: Video Platforms For Customer And Employee Experience

    Humans process video content faster than text, and video drives a deeper emotional connection than any other medium. The convergence of the enterprise and online video platform markets may allow...

  • For Application Development & Delivery Professionals

    Report: Prepare To Support Video Livestreaming For Customer Experiences

    Video livestreaming has been around for decades, but companies should take a renewed interest in the technology because it allows them to get closer to their customers. By using video livestream...

  • For Application Development & Delivery Professionals

    Report: Visual Engagement Drives Relationships And Revenue For Customer Service

    Companies increasingly leverage visual engagement — video, cobrowsing, screen sharing, and annotations — to cut through the customer conversation clutter, to be better understood, and to connect...

  • For Application Development & Delivery Professionals

    Report: Vendor Landscape: Digital Asset Management, 2017

    As firms continue to increase their use of rich media assets across a diverse set of channels, application development and delivery (AD&D) professionals must take a closer look at products like ...

  • For Application Development & Delivery Professionals

    Report: Vendor Landscape: Digital Asset Management, 2017

    As firms continue to increase their use of rich media assets across a diverse set of channels, application development and delivery (AD&D) professionals must take a closer look at products like ...

  • For Application Development & Delivery Professionals

    Report: Eight Questions To Consider When Investing In Digital Asset Management

    Technology vendors in spaces adjacent to digital asset management (DAM) — including web content management (WCM), eCommerce, product information management (PIM), marketing resource management (...

  • For Application Development & Delivery Professionals

    Report: Enterprise Video's Future Aligns With Customer Obsession

    Enterprises can meet employees' consumer-level expectations around video and support a customer-obsessed culture at the same time. Enterprise video strategies include a mix of live and on-demand...

  • For Application Development & Delivery Professionals

    Report: Brief: Now You See Me — Video Chat Improves The Customer Experience

    Live video chat for customer service drives ROI, decreases dispute-resolution time, and increases customer satisfaction for business-to-business and business-to-consumer firms. With broader cons...

  • For Application Development & Delivery Professionals

    Report: Visual Engagement Drives Relationships And Revenue For Customer Service

    Companies increasingly leverage visual engagement — video, cobrowsing, screen sharing, and annotations — to cut through the customer conversation clutter, to be better understood, and to connect...

View all of Nick Barber's Research

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