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Nick   Barber

Nick Barber

Senior Analyst Serving Application Development & Delivery Professionals

Nick serves application development and delivery (AD&D) professionals. He specializes in video technologies, digital asset management (DAM) for customer experience, and personalization. In the video space, he covers online video platforms for sales and marketing and enterprise video technologies for training and employee experience. Nick also researches DAM, which has become a cornerstone technology for enterprises as they dramatically increase their creation of rich media content like images, video, and 3D assets. On the personalization front, Nick is exploring how personalized customer experiences live at the intersection of data and content and how the understanding of that content can be augmented with artificial intelligence.

Previous Work Experience

Nick has nearly 15 years of professional experience in the technology and media industries. Prior to joining Forrester, Nick was the director of online video at IDG, where he was a technology news journalist for PC World, Computerworld, and other sites in IDG's global network. He built IDG's award-winning global video presence from both a content and technology perspective, and he produced thousands of videos on a range of enterprise and consumer topics. His work has appeared on ABC News, People.com, and in a major motion picture.

Education

Nick earned a BS in journalism from Boston University, where he also currently teaches as an adjunct professor.

Nick Barber

Senior Analyst Serving Application Development & Delivery Professionals

Nick serves application development and delivery (AD&D) professionals. He specializes in video technologies, digital asset management (DAM) for customer experience, and personalization. In the video space, he covers online video platforms for sales and marketing and enterprise video technologies for training and employee experience. Nick also researches DAM, which has become a cornerstone technology for enterprises as they dramatically increase their creation of rich media content like images, video, and 3D assets. On the personalization front, Nick is exploring how personalized customer experiences live at the intersection of data and content and how the understanding of that content can be augmented with artificial intelligence.

Previous Work Experience

Nick has nearly 15 years of professional experience in the technology and media industries. Prior to joining Forrester, Nick was the director of online video at IDG, where he was a technology news journalist for PC World, Computerworld, and other sites in IDG's global network. He built IDG's award-winning global video presence from both a content and technology perspective, and he produced thousands of videos on a range of enterprise and consumer topics. His work has appeared on ABC News, People.com, and in a major motion picture.

Education

Nick earned a BS in journalism from Boston University, where he also currently teaches as an adjunct professor.

Nick Barber's Research

Most RecentMost Popular
  • For Application Development & Delivery Professionals

    REPORT: The Digital Asset Management Cookbook

    Assemble The Ingredients To Choose And Scale An Enterprise DAM

    June 26, 2020Nick Barber

    As brands grapple with an explosion of content to feed their digital channels, they increasingly turn to digital asset management (DAM) systems to manage their rich media. Once the domain primarily of media companies and high-gloss consumer marketers, many organizations are discovering they need a DAM. But a successful deployment is easier said than done. This report establishes best practices for application development and delivery (AD&D) professionals to 1) build their DAM business case; 2) select a vendor; and 3) gain user adoption.

  • For Application Development & Delivery Professionals

    REPORT: Now Tech: Agile Content Management Systems, Q1 2020

    Forrester's Overview Of 30 Agile CMS Providers

    February 27, 2020Nick Barber, Mark Grannan

    You can embrace Agile content management systems (CMSes) to drive content reuse, create content faster, make your practitioners happier, and ultimately, deliver more personalized experiences. But to realize these benefits, you'll first have to select from a diverse set of vendors that vary by size, geography, and market focus. Application development and delivery (AD&D) professionals should use this report to understand the value they can expect from an Agile CMS provider, learn how providers differ in focus, and select one based on size and market focus.

  • For Application Development & Delivery Professionals

    REPORT: The Agile CMS Cookbook: Tales From The Test Kitchen

    Knowing Your Agile CMS Flavor Profile And Building On Proven Recipes Can Boost Adoption

    February 7, 2020Nick Barber, Mark Grannan

    Agile content management systems (CMS) are just over the horizon, bearing promises of content reuse, content insights, faster and more agile content operations, and flexibility across channels. Yet, Agile CMS is an acquired taste. Many teams are too used to a page-based CMS model, or they don't realize the pain siloed systems cause. To help application development and delivery pros understand the state of the market and gauge when this new vision of Agile CMS will occur, Forrester spoke with end user organizations, technology providers, and services providers.

  • For Application Development & Delivery Professionals

    REPORT: The Forrester Wave™: Digital Asset Management For Customer Experience, Q4 2019

    The 14 Providers That Matter Most And How They Stack Up

    November 20, 2019Nick Barber

    In our 28-criterion evaluation of digital asset management (DAM) for customer experience providers, we identified the 14 most significant ones — Adobe, Aprimo, BrandMaker, Bynder, Canto, CELUM, Censhare, Digizuite, MediaBeacon, Northplains, Nuxeo, OpenText, Sitecore, and Widen — and researched, analyzed, and scored them. This report shows how each provider measures up and helps application development and delivery professionals select the right one for their needs.

  • For eBusiness & Channel Strategy Professionals

    REPORT: There's No Personalization Without Content Intelligence

    Brands Must Go Beyond Understanding Their Customers — They Must Understand Their Content Assets Too

    October 25, 2019Nick Barber, Brendan Witcher

    Customers demand personalized experiences across all touchpoints. To meet these rising expectations, companies use customer data and create more and more content — initiatives that often misfire as they lack streamlined content management processes, content intelligence, and systems that determine the best content assets to serve up to customers. This report details why personalization initiatives fall short and gives digital leaders the tools to take a more strategic approach to preparing and wiring up content to better deliver on their personalization promises.

View all of Nick Barber's Research

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