Nick   Barber

Nick Barber

Analyst Serving Application Development & Delivery Professionals

Nick serves Application Development & Delivery (AD&D) Professionals. He specializes in video technologies, including live and on-demand video within the enterprise and for customer experiences. His research centers on how companies can use online video platforms for sales and marketing operations and how they can enhance their business using video collaboration and video conferencing.

Previous Work Experience

Prior to joining Forrester, Nick was the director of online video at IDG News Service, where he was a technology news journalist serving IDG's global network of websites. He helped build IDG's global video presence from both a content and technology perspective, and he produced thousands of videos on a range of enterprise and consumer topics.

Education

Nick earned a B.S. in journalism from Boston University, where he also currently teaches as an adjunct professor.

Nick Barber

Analyst Serving Application Development & Delivery Professionals

Nick serves Application Development & Delivery (AD&D) Professionals. He specializes in video technologies, including live and on-demand video within the enterprise and for customer experiences. His research centers on how companies can use online video platforms for sales and marketing operations and how they can enhance their business using video collaboration and video conferencing.

Previous Work Experience

Prior to joining Forrester, Nick was the director of online video at IDG News Service, where he was a technology news journalist serving IDG's global network of websites. He helped build IDG's global video presence from both a content and technology perspective, and he produced thousands of videos on a range of enterprise and consumer topics.

Education

Nick earned a B.S. in journalism from Boston University, where he also currently teaches as an adjunct professor.

Nick Barber's Research

Most RecentMost Popular
  • For eBusiness & Channel Strategy Professionals

    REPORT: Financial Services Firms Should Weave Online Video Into Every Customer Journey

    On-Demand Online Video Helps Digital Business Teams Engage, Win, And Serve Customers Efficiently

    April 4, 2019Nick Barber

    Global video will make up a huge portion of online traffic in just a few years, but most financial services firms are missing an opportunity to engage customers and prospects with the format. In fact, only a sliver are using video strategically. Leading financial services firms use video because it makes products and services easy to understand, simplifies complex concepts, and drives brand affinity. This report for digital business leaders details how leading firms are using online video and what results they get across the customer life cycle.

  • For Application Development & Delivery Professionals

    REPORT: Now Tech: Digital Asset Management For Customer Experience, Q1 2019

    Forrester's Overview Of 33 Digital Asset Management Providers

    March 11, 2019Nick Barber

    You can use digital asset management (DAM) to reduce content recreation costs, increase operational efficiency, and improve rights management and compliance. But to realize these benefits, you'll first have to select from a diverse set of vendors that vary by size, functionality, geography, and vertical market focus. Application development and delivery (AD&D) professionals should use this report to understand the value they can expect from a digital asset management provider and to select one based on size and functionality.

  • For Application Development & Delivery Professionals

    REPORT: Assess Your Digital Experience Delivery Maturity

    Assessment: The Digital Experience Delivery Playbook

    March 6, 2019 Mark Grannan, Nick Barber

    Application development and delivery (AD&D) professionals should assess their maturity in delivering customer-obsessed digital experience (DX) initiatives. But how? Forrester's self-assessment helps AD&D pros identify gaps in the essential competencies and activities they need to support all phases of these programs. Use this report's maturity assessment to evaluate your current state and identify key areas for improvement. This is an update of a previously published report; Forrester reviews and revises it periodically for continued relevance and accuracy. We're updating it now to include our DX delivery maturity assessment.

  • For Application Development & Delivery Professionals

    REPORT: Eight Questions To Consider When Investing In Digital Asset Management

    DAM-Like Capabilities From Adjacent Technologies Won't Cut It

    February 11, 2019Nick Barber

    Technology vendors in spaces adjacent to digital asset management (DAM) — including web content management systems (CMSes), eCommerce, product information management (PIM), marketing resource management (MRM), and content marketing platforms (CMPs) — claim to have embedded rich media management capabilities. These capabilities don't render DAM redundant, however. This report for application development and delivery (AD&D) professionals outlines DAM's role within marketing and digital customer experience technologies and how organizations should consider DAM. This is an update of a previously published report; Forrester reviews and revises it periodically for continued relevance and accuracy. We're updating it now with new data and examples.

  • For Application Development & Delivery Professionals

    REPORT: The Forrester Tech Tide™: Video Technologies For Customer And Employee Experience, Q1 2019

    Eighteen Technologies Underpin Video Initiatives

    January 30, 2019Nick Barber

    Video is increasingly critical to firms' ability to win, serve, and retain their customers. To accelerate their performance in video, companies are evaluating and adopting a range of contributing technologies. This Forrester Tech Tide™ report presents an analysis of the maturity and business value of the 18 technology categories that support video initiatives. Application development and delivery (AD&D) professionals should read this report to shape their firm's investment approach to these technologies.

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