Nick   Barber

Nick Barber

Analyst Serving Application Development & Delivery Professionals

Nick serves Application Development & Delivery (AD&D) Professionals. He specializes in video technologies, including live and on-demand video within the enterprise and for customer experiences. His research centers on how companies can use online video platforms for sales and marketing operations and how they can enhance their business using video collaboration and video conferencing.

Previous Work Experience

Prior to joining Forrester, Nick was the director of online video at IDG News Service, where he was a technology news journalist serving IDG's global network of websites. He helped build IDG's global video presence from both a content and technology perspective, and he produced thousands of videos on a range of enterprise and consumer topics.

Education

Nick earned a B.S. in journalism from Boston University, where he also currently teaches as an adjunct professor.

Nick Barber

Analyst Serving Application Development & Delivery Professionals

Nick serves Application Development & Delivery (AD&D) Professionals. He specializes in video technologies, including live and on-demand video within the enterprise and for customer experiences. His research centers on how companies can use online video platforms for sales and marketing operations and how they can enhance their business using video collaboration and video conferencing.

Previous Work Experience

Prior to joining Forrester, Nick was the director of online video at IDG News Service, where he was a technology news journalist serving IDG's global network of websites. He helped build IDG's global video presence from both a content and technology perspective, and he produced thousands of videos on a range of enterprise and consumer topics.

Education

Nick earned a B.S. in journalism from Boston University, where he also currently teaches as an adjunct professor.

Nick Barber's Research

Most RecentMost Popular
  • For Application Development & Delivery Professionals

    REPORT: Eight Questions To Consider When Investing In Digital Asset Management

    DAM-Like Capabilities From Adjacent Technologies Won't Cut It

    February 11, 2019Nick Barber

    Technology vendors in spaces adjacent to digital asset management (DAM) — including web content management systems (CMSes), eCommerce, product information management (PIM), marketing resource management (MRM), and content marketing platforms (CMPs) — claim to have embedded rich media management capabilities. These capabilities don't render DAM redundant, however. This report for application development and delivery (AD&D) professionals outlines DAM's role within marketing and digital customer experience technologies and how organizations should consider DAM. This is an update of a previously published report; Forrester reviews and revises it periodically for continued relevance and accuracy. We're updating it now with new data and examples.

  • For Application Development & Delivery Professionals

    REPORT: The Forrester Tech Tide™: Video Technologies For Customer And Employee Experience, Q1 2019

    Eighteen Technologies Underpin Video Initiatives

    January 30, 2019Nick Barber

    Video is increasingly critical to firms' ability to win, serve, and retain their customers. To accelerate their performance in video, companies are evaluating and adopting a range of contributing technologies. This Forrester Tech Tide™ report presents an analysis of the maturity and business value of the 18 technology categories that support video initiatives. Application development and delivery (AD&D) professionals should read this report to shape their firm's investment approach to these technologies.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Build An Action Plan For Video In Financial Services

    Answer Nine Key Questions To Build An Effective Video Strategy

    October 10, 2018 Peter Wannemacher, Nick Barber, August Du Pont

    Most financial services providers offer little to no video content or tools on their apps or sites, even though their customers need those tools to help them learn and make decisions. Digital business leaders at financial providers should invest in the types of video that increase convenience for users and improve their business objectives. This report outlines the current state of video in financial services and recommends the three types of video that most help financial customers.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Case Study: Geoffrey Insurance Boosts Customer Engagement With Personalized Interactive Video

    Personalized Video Increases The Value Of New Customer Communications

    September 17, 2018Nick Barber, Ellen Carney

    Insurers struggle to communicate effectively with customers. In an industry rife with dense language and even denser business processes, how can digital business leaders engage customers and sustain their attention to ensure that communications have the intended impact? The UK's Geoffrey Insurance turned to personalized videos to onboard new customers, increase customer engagement, and improve operating performance.

  • For Application Development & Delivery Professionals

    REPORT: The Forrester Wave™: Digital Asset Management For Customer Experience, Q2 2018

    The 13 Providers That Matter Most And How They Stack Up

    May 23, 2018Nick Barber

    In our 30-criteria evaluation of digital asset management (DAM) providers, we identified the 13 most significant ones — Adobe, Aprimo, Bynder, Canto, CELUM, Cognizant, MediaBeacon, Northplains, Nuxeo, OpenText, Stylelabs, Webdam, and Widen — and researched, analyzed, and scored them. This report shows how each provider measures up and helps application development and delivery (AD&D) professionals make the right choice.

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