Nick Barber

Analyst serving Application Development & Delivery PROFESSIONALS

Nick serves Application Development & Delivery (AD&D) Professionals. He specializes in video technologies, including live and on-demand video within the enterprise and for customer experiences. His research centers on how companies can use online video platforms for sales and marketing operations and how they can enhance their business using video collaboration and video conferencing.

Previous Work Experience

Prior to joining Forrester, Nick was the director of online video at IDG News Service, where he was a technology news journalist serving IDG's global network of websites. He helped build IDG's global video presence from both a content and technology perspective, and he produced thousands of videos on a range of enterprise and consumer topics.

Education

Nick earned a B.S. in journalism from Boston University, where he also currently teaches as an adjunct professor.

Nick Barber's Research

  • For Application Development & Delivery Professionals

    Report: Enterprise Video's Future Aligns With Customer Obsession

    Enterprises can meet employees' consumer-level expectations around video and support a customer-obsessed culture at the same time. Enterprise video strategies include a mix of live and on-demand...

  • For Application Development & Delivery Professionals

    Report: Eight Questions To Consider When Investing In Digital Asset Management

    Technology vendors in spaces adjacent to digital asset management (DAM) — including web content management (WCM), eCommerce, product information management (PIM), marketing resource management (...

  • For Application Development & Delivery Professionals

    Report: The Forrester Wave™: Online Video Platforms For Sales And Marketing, Q4 2016

    In our 39-criteria evaluation of providers of online video platforms (OVPs) for sales and marketing, we identified the nine most significant ones — Adobe, Brightcove, IBM, Invodo, Kaltura, Ooyal...

  • For Application Development & Delivery Professionals

    Report: Brief: Start Your Videoconferences On Time

    Videoconferencing (VC) has become a key tool for firms wishing to break down silos between teams as they change their operating models to become more customer-obsessed. But employees frequently ...

  • For eBusiness & Channel Strategy Professionals

    Report: (PLAY VIDEO) Product Videos Drive Conversion Without A Hollywood Budget

    Video has evolved from being expensive and time-consuming to a viable option for retailers to drive conversions. As eBusiness and channel strategy pros allocate budgets, video must be a key comp...

View all of Nick Barber's Research

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