Nick   Barber

Nick Barber

Analyst Serving Application Development & Delivery Professionals

Nick serves Application Development & Delivery (AD&D) Professionals. He specializes in video technologies, including live and on-demand video within the enterprise and for customer experiences. His research centers on how companies can use online video platforms for sales and marketing operations and how they can enhance their business using video collaboration and video conferencing.

Previous Work Experience

Prior to joining Forrester, Nick was the director of online video at IDG News Service, where he was a technology news journalist serving IDG's global network of websites. He helped build IDG's global video presence from both a content and technology perspective, and he produced thousands of videos on a range of enterprise and consumer topics.

Education

Nick earned a B.S. in journalism from Boston University, where he also currently teaches as an adjunct professor.

Nick Barber

Analyst Serving Application Development & Delivery Professionals

Nick serves Application Development & Delivery (AD&D) Professionals. He specializes in video technologies, including live and on-demand video within the enterprise and for customer experiences. His research centers on how companies can use online video platforms for sales and marketing operations and how they can enhance their business using video collaboration and video conferencing.

Previous Work Experience

Prior to joining Forrester, Nick was the director of online video at IDG News Service, where he was a technology news journalist serving IDG's global network of websites. He helped build IDG's global video presence from both a content and technology perspective, and he produced thousands of videos on a range of enterprise and consumer topics.

Education

Nick earned a B.S. in journalism from Boston University, where he also currently teaches as an adjunct professor.

Nick Barber's Research

Most RecentMost Popular
  • For Application Development & Delivery Professionals

    REPORT: Predictions 2018: Blended AI Will Disrupt Your Customer Service And Sales Strategy

    Prepare For Dips In Customer Satisfaction And Service Levels

    November 9, 2017 Daniel Hong, Nick Barber, Ian Jacobs, John Bruno, Kate Leggett, Art Schoeller

    Artificial intelligence. All the craze. Application development and delivery (AD&D) professionals are on the frontline in learning how to use AI in customer service and sales. Whether that's through chatbots, robotic process automation, or virtual assistants, you have the task of setting expectations as to what's possible with AI. In 2018, it's time to make AI work. You must separate fact from fiction, and start understanding the operational aspects you need to support AI while still keeping tabs on areas where you can apply it to improve customer service and sales.

  • For B2B Marketing Professionals

    REPORT: A Blueprint For Successful B2B Video Marketing

    Drive Revenue And Buyers' Engagement With Effective Use Of Video

    October 20, 2017Nick Barber, Jacob Milender, Laura Ramos

    Unlike static formats, video can pack a lot of information into a small but eye-catching package. B2B buyers are wired to process visual information and remember stories, making video an ideal medium with which to engage them. As the amount of video web traffic continues to increase rapidly, B2B marketers must use video to differentiate their message, engage Millennial buyers, and explain complex ideas more simply. This report outlines a blueprint to help B2B marketers create video content that connects with buyers and demonstrates video's value.

  • For Application Development & Delivery Professionals

    REPORT: TechRadar™: Video Technologies, Q3 2017

    Expand Your Capabilities Today To Support The Deluge Of Video Content Tomorrow

    September 14, 2017Nick Barber

    If you're not using video today, you're missing a chance to grow revenue, enhance employee collaboration, and provide quality service to your customers. Application development and delivery (AD&D) professionals must be prepared to deploy the technologies that will support video for internal and external constituencies. This report will help AD&D pros understand the ecosystem and design the best technology strategies for their companies.

  • For Application Development & Delivery Professionals

    REPORT: Vendor Landscape: Video Platforms For Customer And Employee Experience

    Market Convergence Will Make It Easier For Companies To Deliver Video To Customers, Prospects, And Employees

    August 18, 2017Nick Barber

    Humans process video content faster than text, and video drives a deeper emotional connection than any other medium. The convergence of the enterprise and online video platform markets may allow application development and delivery (AD&D) professionals to support both internal and external video with a single platform. This report looks at key trends in the video space and the vendors that support it, enabling customer- and employee-focused teams to craft engaging experiences. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.

  • For Application Development & Delivery Professionals

    REPORT: Prepare To Support Video Livestreaming For Customer Experiences

    Technology Democratization Boosts Live Video Into The Mainstream

    August 1, 2017Nick Barber

    Video livestreaming has been around for decades, but companies should take a renewed interest in the technology because it allows them to get closer to their customers. By using video livestreaming, brands can interact with their customers in real time, give their customers access to otherwise inaccessible events, and save money on production. Livestreaming is an important tool in a brand's arsenal, but application development and delivery (AD&D) professionals must overcome some significant technical hurdles to make sure a livestream runs flawlessly.

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