Nick Barber

Analyst serving Application Development & Delivery PROFESSIONALS

Nick serves Application Development & Delivery (AD&D) Professionals. He specializes in video technologies, including live and on-demand video within the enterprise and for customer experiences. His research centers on how companies can use online video platforms for sales and marketing operations and how they can enhance their business using video collaboration and video conferencing.

Previous Work Experience

Prior to joining Forrester, Nick was the director of online video at IDG News Service, where he was a technology news journalist serving IDG's global network of websites. He helped build IDG's global video presence from both a content and technology perspective, and he produced thousands of videos on a range of enterprise and consumer topics.

Education

Nick earned a B.S. in journalism from Boston University, where he also currently teaches as an adjunct professor.

Nick Barber's Research

  • For Application Development & Delivery Professionals

    Report: The Forrester Wave™: Online Video Platforms For Sales And Marketing, Q4 2016

    In our 39-criteria evaluation of providers of online video platforms (OVPs) for sales and marketing, we identified the nine most significant ones — Adobe, Brightcove, IBM, Invodo, Kaltura, Ooyal...

  • For Application Development & Delivery Professionals

    Report: Brief: Start Your Videoconferences On Time

    Videoconferencing (VC) has become a key tool for firms wishing to break down silos between teams as they change their operating models to become more customer-obsessed. But employees frequently ...

  • For eBusiness & Channel Strategy Professionals

    Report: (PLAY VIDEO) Product Videos Drive Conversion Without A Hollywood Budget

    Video has evolved from being expensive and time-consuming to a viable option for retailers to drive conversions. As eBusiness and channel strategy pros allocate budgets, video must be a key comp...

  • For Application Development & Delivery Professionals

    Report: Brief: Now You See Me — Video Chat Improves The Customer Experience

    Live video chat for customer service drives ROI, decreases dispute-resolution time, and increases customer satisfaction for business-to-business and business-to-consumer firms. With broader cons...

  • For Application Development & Delivery Professionals

    Report: Vendor Landscape: Videoconferencing Platforms

    The days when executives held the keys to the boardroom that housed the high-end videoconferencing (VC) system are no more. Now enterprises can improve employee experiences by deploying VC to th...

  • For Application Development & Delivery Professionals

    Report: Brief: Now You See Me — Video Chat Improves The Customer Experience

    Live video chat for customer service drives ROI, decreases dispute-resolution time, and increases customer satisfaction for business-to-business and business-to-consumer firms. With broader cons...

  • For Application Development & Delivery Professionals

    Report: Vendor Landscape: Online Video Platforms For Sales And Marketing

    If you think "doing video" means having a YouTube channel, then you need to up your game. In 2015, online users spent more time on video than on any other digital activity. This inflection point...

  • For Application Development & Delivery Professionals

    Report: Brief: Don't Ignore 4K Like You Did 3D

    4K isn't just a marketing play to sell more displays like 3D was. This next-generation format delivers higher resolution and crisper images, and it will eventually become the standard for all vi...

  • For Application Development & Delivery Professionals

    Report: The Forrester Wave™: Online Video Platforms For Sales And Marketing, Q4 2016

    In our 39-criteria evaluation of providers of online video platforms (OVPs) for sales and marketing, we identified the nine most significant ones — Adobe, Brightcove, IBM, Invodo, Kaltura, Ooyal...

  • For eBusiness & Channel Strategy Professionals

    Report: Short-Form Product Video: Blockbuster Conversions Without The Hollywood Budget

    Video has evolved from being expensive and time-consuming to a viable option for retailers to drive conversions. As eBusiness and channel strategy pros allocate budgets, video must be a key comp...

View all of Nick Barber's Research

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