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Nick   Monroe

Nick Monroe

Researcher Serving CMO Professionals

Nick is a researcher serving CMOs. His research focuses on the intersection of marketing, branding, and culture. He is also interested in the future of work, employee experience, and agency best practices.

Previous Work Experience

Nick is currently finishing his PhD in sociology at Brandeis University, where he studies culture, race, and education. Prior to coming to Forrester, Nick worked as a consultant serving educational institutions and social service organizations. He has also taught undergraduate sociology courses at Brandeis and Northeastern University.

Education

Nick holds a BA from Oberlin College and will defend his dissertation for a PhD in sociology from Brandeis University in 2020.

Nick Monroe

Researcher Serving CMO Professionals

Nick is a researcher serving CMOs. His research focuses on the intersection of marketing, branding, and culture. He is also interested in the future of work, employee experience, and agency best practices.

Previous Work Experience

Nick is currently finishing his PhD in sociology at Brandeis University, where he studies culture, race, and education. Prior to coming to Forrester, Nick worked as a consultant serving educational institutions and social service organizations. He has also taught undergraduate sociology courses at Brandeis and Northeastern University.

Education

Nick holds a BA from Oberlin College and will defend his dissertation for a PhD in sociology from Brandeis University in 2020.

Nick Monroe's Research

Most RecentMost Popular
  • For CMO Professionals

    REPORT: Research Overview: Corporate Values, Q2 2020

    June 2, 2020 Emily Collins, Sarah Dawson, Nick Monroe, Rick Parrish, Anjali Lai, Jim Nail

    Values-based consumers and employees are a dominant force in today's market. Companies that acknowledge those values and authentically embrace their own corporate values will grow faster and drive better business results. But there's no one-size-fits-all approach; to help CMOs forge their own path forward, this report ties together Forrester's current body of corporate values research.

  • For Customer Experience Professionals

    REPORT: Case Study: Navy Federal Credit Union's Great Employee Experience Drives Great CX

    The Success Secrets Behind The Leading Company In Forrester's Customer Experience Index

    March 17, 2020 Keith Johnston, Nick Monroe

    Being a repeat leader in Forrester's Customer Experience Index (CX Index™) makes you a company that others want to learn from and emulate. So how does Navy Federal Credit Union — the world's largest credit union — create, execute, and sustain its award-winning member experience? This case study shares best practices from Navy Federal Credit Union's ongoing efforts to maintain exceptional customer experience.

  • For CMO Professionals

    REPORT: The Employee Experience Maturity Assessment

    Assessment: The Employee Experience Playbook

    January 28, 2020 David K. Johnson, Nick Monroe

    Successful employee experience (EX) initiatives start with doing the right things for the right reasons, turning small wins into momentum that lifts employee engagement and creating a virtuous cycle of PEAK performance in your employees. Boosting individuals' performance increases your organization's ability to create better customer experiences, drive growth, and improve overall financial performance. In this report, we share our learnings from working with mature, high-performing EX organizations so that you know where and how to start your EX transformation.

  • For CMO Professionals

    REPORT: Focus Your In-House Agency Strategy To Expand Marketing's Influence

    Own, Manage, And Share Digital Marketing Capabilities Across Your Organization

    January 17, 2020 Jay Pattisall, Nick Monroe

    In-house agencies are suffering the same identity crisis that's plaguing CMOs and the reputation of marketing. Forrester's partnership and joint survey with the In-House Agency Forum (IHAF) reveals that in-house agencies continue to struggle with resources and curtailed leadership. And our analysis of double-digit growth firms reveals that the solution lies outside the marketing department. Read this report to learn how a focused in-house agency strategy that distributes capabilities across the organization allows marketing to have a broader influence.

  • For CMO Professionals

    REPORT: Brands Must Embrace Gender Evolution

    December 3, 2019 Dipanjan Chatterjee, Nick Monroe

    Today, a majority of consumers reject what they perceive as outdated cultural constructs of gender. And where consumers go, so do brands. As society navigates the complex cultural space that is gender, vanguard brands are taking action. CMOs should read this report to understand how gender is evolving, what that means for marketers, and how to create a whole-brand experience that's authentic and relevant.

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