Nick   Monroe

Nick Monroe

Researcher Serving CMO Professionals

Nick is a researcher serving CMOs. His research focuses on the intersection of marketing, branding, and culture. He is also interested in the future of work, employee experience, and agency best practices.

Previous Work Experience

Nick is currently finishing his PhD in sociology at Brandeis University, where he studies culture, race, and education. Prior to coming to Forrester, Nick worked as a consultant serving educational institutions and social service organizations. He has also taught undergraduate sociology courses at Brandeis and Northeastern University.

Education

Nick holds a BA from Oberlin College and will defend his dissertation for a PhD in sociology from Brandeis University in 2020.

Nick Monroe

Researcher Serving CMO Professionals

Nick is a researcher serving CMOs. His research focuses on the intersection of marketing, branding, and culture. He is also interested in the future of work, employee experience, and agency best practices.

Previous Work Experience

Nick is currently finishing his PhD in sociology at Brandeis University, where he studies culture, race, and education. Prior to coming to Forrester, Nick worked as a consultant serving educational institutions and social service organizations. He has also taught undergraduate sociology courses at Brandeis and Northeastern University.

Education

Nick holds a BA from Oberlin College and will defend his dissertation for a PhD in sociology from Brandeis University in 2020.

Nick Monroe's Research

Most RecentMost Popular
  • For CMO Professionals

    REPORT: Focus Your In-House Agency Strategy To Expand Marketing's Influence

    Own, Manage, And Share Digital Marketing Capabilities Across Your Organization

    January 17, 2020 Jay Pattisall, Nick Monroe

    In-house agencies are suffering the same identity crisis that's plaguing CMOs and the reputation of marketing. Forrester's partnership and joint survey with the In-House Agency Forum (IHAF) reveals that in-house agencies continue to struggle with resources and curtailed leadership. And our analysis of double-digit growth firms reveals that the solution lies outside the marketing department. Read this report to learn how a focused in-house agency strategy that distributes capabilities across the organization allows marketing to have a broader influence.

  • For CMO Professionals

    REPORT: Brands Must Embrace Gender Evolution

    December 3, 2019 Dipanjan Chatterjee, Nick Monroe

    Today, a majority of consumers reject what they perceive as outdated cultural constructs of gender. And where consumers go, so do brands. As society navigates the complex cultural space that is gender, vanguard brands are taking action. CMOs should read this report to understand how gender is evolving, what that means for marketers, and how to create a whole-brand experience that's authentic and relevant.

  • For CMO Professionals

    REPORT: Modern Employee Experience Practices Are Table Stakes For The Customer-Obsessed Firm

    Executive Overview: The Employee Experience Playbook

    November 15, 2019 Keith Johnston, Nick Monroe

    The time has come for businesses to retire ineffective employee experience (EX) practices and develop EX programs that attract, retain, and cultivate the modern worker. This playbook helps employers identify and implement meaningful EX initiatives that will allow them to both differentiate in a crowded marketplace for talent and put employees in the best position possible to drive business results.

  • For CMO Professionals

    REPORT: Predictions 2020: CMO

    CMOs Must Establish A Span Of Control Before Their Purpose And The CMO Title Itself Are Dissolved

    October 28, 2019 Keith Johnston, Shar VanBoskirk, Anjali Lai, Thomas Husson, Dipanjan Chatterjee, Jay Pattisall, James L. McQuivey, Samuel Stern, Nick Monroe

    It's been 20 years since the digital era transformed the CMO role from a long-term brand-building growth captain to a quarter-disciplined and data-focused operator. This painful transition has caused some of the world's biggest brands to wholly eliminate marketing's most coveted title. Although Forrester is not foretelling an end to the CMO role, we do see a stage set for a desperate fight for survival. Read our inaugural predictions to learn how CMOs must establish a span of control in the name of customer value before the purpose of the CMO and the title itself are dissolved.

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