Nigel Fenwick

Vice President, Principal Analyst serving CIOs

As vice president and principal analyst, Nigel supports CIOs working across the C-suite to provide insight and guidance in a world disrupted by technology. A leader in digital business and strategy, Nigel can be seen speaking at events around the world and he's frequently quoted in both trade and mainstream media. Recognized as a visionary with insight into emerging trends, he has published leading research on digital business, social media, business strategy, innovation, retail, and marketing. His latest research on digital business examines customer value and the fundamental business changes needed in the age of the customer to win, serve, and retain customers.

Previous Work Experience

Nigel's career spans 30 years in marketing, business, and technology leadership roles. After earning a first degree crossing computer science and business studies, Nigel dedicated his career to transforming business through technology. An early consulting client, Reebok UK, recruited Nigel to their executive board when he was just 26. While with Reebok, he pursued innovations in technology to help transform the company into the No. 1 sportswear company in the UK while simultaneously pioneering the offshore development model with the founders of Infosys. After acquiring the UK company, Reebok International recruited Nigel to help turnaround Reebok in the US. He moved from Reebok into marketing leadership at Radius Retail and Transatlantic Software before launching his first startup researching emerging internet retailing trends. Nigel joined Forrester as the general manager and practice leader of the Forrester Leadership Boards business in 2006, growing the business more than 300% in three years.

Nigel's leading-edge research focuses on business at the intersection of marketing and technology. Recognized as a visionary with insight into emerging trends, he has published leading research on digital business, social media, business strategy, innovation, retail, and marketing. With previous experience in technology, marketing, and general management roles, Nigel brings a customer-oriented marketing perspective to his business technology research at Forrester. His latest research on digital business examines the fundamental business changes needed in the digital economy to win, serve, and retain customers. Nigel is based in Cambridge, Massachusetts, and he holds UK and US citizenships.

Education

Nigel holds a B.A. (Hons) in computing in business from the University of Huddersfield (UK) and an MBA with concentrations in marketing and international business from Warwick Business School at the University of Warwick (UK).

Nigel Fenwick's Research

  • For eBusiness & Channel Strategy Professionals

    Report: The Digital Business Imperative

    Business leaders don't think of digital as central to their business because in the past, it hasn't been. But now your customers, your products, your business operations, and your competitors ar...

    • Downloads: 1336
  • For CIOs

    Report: Unleash Your Digital Predator

    Business leaders don't think of digital as central to their business because in the past, it hasn't been. But today's customers increasingly shape perceptions of value based on their ability to ...

    • Downloads: 167
  • For CIOs

    Report: Organizing Your Digital Future

    What kind of digital organization do we need? What skills should we have in our team? Where should digital report? These are just a few of the frequent questions that decision-makers are asking ...

    • Downloads: 213
  • For CIOs

    Report: Brief: CIOs Must Overcome Five Barriers To Digital Business Mastery

    Transforming toward digital mastery is a challenge, and many companies face additional barriers resulting from their past successes and failures. These organizational dysfunctions get in the way...

    • Downloads: 225
  • For eBusiness & Channel Strategy Professionals

    Report: Predictions 2016: The Race To Digital

    In 2016, the gap between the digital "haves" and "have nots" will widen. While the digital dinosaurs continue to thrash, the digital masters will drive strategy that delivers business outcomes &...

    • Downloads: 447
  • For CIOs

    Report: Plan Strategy Around 10 Business Trends

    CIOs and IT strategists participating in strategic planning must bring to the discussion an understanding of emerging business trends. This report provides our take on the important emerging bus...

    • Downloads: 2902
  • For CIOs

    Report: Industry Innovation: Retail

    Today's retail CIOs can radically influence the future of their business, with more new opportunities to use technology to transform the competitive landscape since the emergence of EPOS in the ...

    • Downloads: 2035
  • For CIOs

    Report: Social Business Strategy

    Business as we know it is changing. The next generation of market-leading organizations will digitize their enterprise model with new capabilities enabled by social technologies. But many of tod...

    • Downloads: 1856
  • For CMO Professionals

    Report: The Future Of Business Is Digital

    Business leaders don't think of digital as central to their business because in the past, it hasn't been. But now your customers, your products, your business operations, and your competitors ar...

    • Downloads: 1656
  • For CIOs

    Report: Beyond Alignment: BT Strategic Planning

    Today's executives are totally dependent on technology to achieve their organization's goals and objectives — without technology they cannot compete. CIOs play a vital role in business str...

    • Downloads: 1926
View all of Nigel Fenwick's Research

Clients who work with Nigel Fenwick also work with: