Nigel   Fenwick

Nigel Fenwick

Vice President, Principal Analyst Serving eBusiness & Channel Strategy Professionals

Nigel serves digital business professionals working across the C-suite to provide insight and guidance in a world disrupted by technology. A leader in digital business and strategy, Nigel can be seen speaking at events around the world and is frequently quoted in both trade and mainstream media. Recognized as a visionary with insight into emerging trends, he has published leading research on digital transformation, social media, business strategy, innovation, retail, and marketing. His latest research on digital business examines customer value and the fundamental business changes needed in the age of the customer to win, serve, and retain customers.

Previous Work Experience

Nigel's career spans 30 years in marketing, business, and technology leadership roles. After earning a first degree in computing in business, Nigel dedicated his career to transforming business through technology. Reebok UK recruited Nigel to its executive board when he was just 26. While with Reebok, he pursued innovations in technology to help the company become the No. 1 sportswear brand in the UK while simultaneously pioneering the offshore software development model with the founders of Infosys. Reebok subsequently transferred Nigel to the USA to help Reebok globally. Following Reebok, Nigel moved into marketing leadership at Transatlantic Software before launching a startup researching emerging internet retailing trends and another supplying vehicle telematics. Nigel joined Forrester as the general manager and practice leader of Forrester's Leadership Boards business in 2006, growing the business more than 300% in three years. Nigel is based in Cambridge, Massachusetts, and holds UK and US citizenships.

Education

Nigel holds a first degree in computing in business from the University of Huddersfield (UK) and an MBA with concentrations in marketing and international business from Warwick Business School at the University of Warwick (UK).

Nigel Fenwick

Vice President, Principal Analyst Serving eBusiness & Channel Strategy Professionals

Nigel serves digital business professionals working across the C-suite to provide insight and guidance in a world disrupted by technology. A leader in digital business and strategy, Nigel can be seen speaking at events around the world and is frequently quoted in both trade and mainstream media. Recognized as a visionary with insight into emerging trends, he has published leading research on digital transformation, social media, business strategy, innovation, retail, and marketing. His latest research on digital business examines customer value and the fundamental business changes needed in the age of the customer to win, serve, and retain customers.

Previous Work Experience

Nigel's career spans 30 years in marketing, business, and technology leadership roles. After earning a first degree in computing in business, Nigel dedicated his career to transforming business through technology. Reebok UK recruited Nigel to its executive board when he was just 26. While with Reebok, he pursued innovations in technology to help the company become the No. 1 sportswear brand in the UK while simultaneously pioneering the offshore software development model with the founders of Infosys. Reebok subsequently transferred Nigel to the USA to help Reebok globally. Following Reebok, Nigel moved into marketing leadership at Transatlantic Software before launching a startup researching emerging internet retailing trends and another supplying vehicle telematics. Nigel joined Forrester as the general manager and practice leader of Forrester's Leadership Boards business in 2006, growing the business more than 300% in three years. Nigel is based in Cambridge, Massachusetts, and holds UK and US citizenships.

Education

Nigel holds a first degree in computing in business from the University of Huddersfield (UK) and an MBA with concentrations in marketing and international business from Warwick Business School at the University of Warwick (UK).

Nigel Fenwick's Research

Most RecentMost Popular
  • For eBusiness & Channel Strategy Professionals

    REPORT: How To Build A Better (Digital) Mousetrap

    Apply Design Thinking To Develop An Iterative Platform Strategy

    February 20, 2019Nigel Fenwick

    For centuries, entrepreneurs have toiled to develop innovative products. The drive to build a better mousetrap is rooted in a desire to solve problems that many customers face. The fundamental shift in today's economy is that the tools to build tomorrow's better mousetrap are digital. To succeed, CEOs and digital business leaders must create future mousetraps on digital platforms. This report sets out how digital leaders must shape business strategy to succeed in a platform economy.

  • For CIO Professionals

    REPORT: Business Platform Vendors Step Up To Accelerate Software-Based Transformation

    Software Companies Now Offer Digital Transformation Consulting

    February 19, 2019Nigel Fenwick

    Forrester's Now Tech research on transformation accelerators highlights services firms with the capabilities to help CIOs and CDOs effectively scale local innovation and deliver enterprisewide digital transformation to create new business models. But the market for acceleration services also extends into an ecosystem of software platform vendors. Three platform vendors are already stepping up to offer customers accelerator advisory services.

  • For CIO Professionals

    REPORT: Now Tech: Digital Business Transformation Accelerators, Q4 2018

    Forrester's Overview Of 31 Digital Business Transformation Services Providers

    December 13, 2018Nigel Fenwick

    You can use digital business transformation accelerators to develop transformation strategies, build and test digital prototypes, and integrate prototypes into your business model at scale. But to access these benefits, you'll first have to select from a diverse set of vendors — vendors that vary by size, capabilities, geography, and vertical market focus. CIOs and chief digital officers should use Forrester's Now Tech report to understand the value they can expect from a digital business transformation accelerator and select vendors based on reach, resources, and capabilities.

  • For CIO Professionals

    REPORT: Predictions 2019: The Internet Of Things

    IoT's Business Promise Persists After A Consumer Reckoning

    November 6, 2018 Michele Pelino, Frank E. Gillett, Julie A. Ask, Nigel Fenwick, Paul Miller, Dan Bieler, Bill Martorelli, Merritt Maxim

    This report shares Forrester's 2019 predictions to help CIOs and their business counterparts tackle the rapidly changing internet-of-things (IoT) landscape to deliver and enable connected products and business processes.

  • For CIO Professionals

    REPORT: Discover Disruptive Strategies With The Business Innovation Canvas

    Strategic Plan: The Innovation And Emerging Technology Playbook

    September 21, 2018Nigel Fenwick

    To disrupt their business, CIOs and business leaders need to adopt a startup mindset. But that's easier said than done. A successful innovation strategy must be developed from the outside in. Forrester's Business Innovation Canvas is a tool that will help accelerate strategy formulation. Learn how to apply the innovation canvas inside your business and use it to challenge established thinking and effect real change.

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