Skip to main content
Nigel   Fenwick

Nigel Fenwick

Vice President, Principal Analyst Serving eBusiness & Channel Strategy Professionals

Nigel serves digital business professionals working across the C-suite to provide insight and guidance in a world disrupted by technology. A leader in digital business and strategy, Nigel can be seen speaking at events around the world and is frequently quoted in both trade and mainstream media. Recognized as a visionary with insight into emerging trends, he has published leading research on digital transformation, social media, business strategy, innovation, retail, and marketing. His latest research on digital business examines customer value and the fundamental business changes needed in the age of the customer to win, serve, and retain customers.

Previous Work Experience

Nigel's career spans 30 years in marketing, business, and technology leadership roles. After earning a first degree in computing in business, Nigel dedicated his career to transforming business through technology. Reebok UK recruited Nigel to its executive board when he was just 26. While with Reebok, he pursued innovations in technology to help the company become the No. 1 sportswear brand in the UK while simultaneously pioneering the offshore software development model with the founders of Infosys. Reebok subsequently transferred Nigel to the USA to help Reebok globally. Following Reebok, Nigel moved into marketing leadership at Transatlantic Software before launching a startup researching emerging internet retailing trends and another supplying vehicle telematics. Nigel joined Forrester as the general manager and practice leader of Forrester's Leadership Boards business in 2006, growing the business more than 300% in three years. Nigel is based in Cambridge, Massachusetts, and holds UK and US citizenships.

Education

Nigel holds a first degree in computing in business from the University of Huddersfield (UK) and an MBA with concentrations in marketing and international business from Warwick Business School at the University of Warwick (UK).

Nigel Fenwick

Vice President, Principal Analyst Serving eBusiness & Channel Strategy Professionals

Nigel serves digital business professionals working across the C-suite to provide insight and guidance in a world disrupted by technology. A leader in digital business and strategy, Nigel can be seen speaking at events around the world and is frequently quoted in both trade and mainstream media. Recognized as a visionary with insight into emerging trends, he has published leading research on digital transformation, social media, business strategy, innovation, retail, and marketing. His latest research on digital business examines customer value and the fundamental business changes needed in the age of the customer to win, serve, and retain customers.

Previous Work Experience

Nigel's career spans 30 years in marketing, business, and technology leadership roles. After earning a first degree in computing in business, Nigel dedicated his career to transforming business through technology. Reebok UK recruited Nigel to its executive board when he was just 26. While with Reebok, he pursued innovations in technology to help the company become the No. 1 sportswear brand in the UK while simultaneously pioneering the offshore software development model with the founders of Infosys. Reebok subsequently transferred Nigel to the USA to help Reebok globally. Following Reebok, Nigel moved into marketing leadership at Transatlantic Software before launching a startup researching emerging internet retailing trends and another supplying vehicle telematics. Nigel joined Forrester as the general manager and practice leader of Forrester's Leadership Boards business in 2006, growing the business more than 300% in three years. Nigel is based in Cambridge, Massachusetts, and holds UK and US citizenships.

Education

Nigel holds a first degree in computing in business from the University of Huddersfield (UK) and an MBA with concentrations in marketing and international business from Warwick Business School at the University of Warwick (UK).

Nigel Fenwick's Research

Most RecentMost Popular
  • For eBusiness & Channel Strategy Professionals

    REPORT: The Forrester Wave™: Digital Product Development Services, Q2 2020

    The 12 Providers That Matter Most And How They Stack Up

    June 25, 2020Nigel Fenwick

    In our 29-criterion evaluation of digital product development services providers, we identified the 12 most significant ones — Boston Consulting Group (BCG), Bresslergroup, Cognizant, EPAM, frog, HARMAN, Huge, Slalom, ThoughtWorks, Virtusa, WillowTree, and Wipro — and researched, analyzed, and scored them. This report shows how each provider measures up and helps eBusiness and channel strategy professionals select the right one for their needs.

  • For CIO Professionals

    REPORT: Now Tech: Digital Transformation Services, Q2 2020

    Forrester's Overview Of 39 Digital Transformation Services Providers

    June 1, 2020Nigel Fenwick

    Digital transformation has never been more urgent. But no firm can go it alone. Digital transformation services providers can help firms deliver measurable business outcomes, reduce time to achieve business impact, and de-risk transformation. But to realize these benefits, they'll first have to select from a diverse set of vendors that vary by size, functionality, geography, and vertical market focus. Digital leaders and CIOs should use this report to understand the value they can expect from a digital transformation services provider and to select one based on size and transformation focus.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Digitize Your Business Strategy

    The Strategy Report In The Digital Business Playbook

    February 28, 2020Nigel Fenwick, Julie A. Ask

    How your business uses digital capabilities to create customer value will define your future success. You must simultaneously deliver operational effectiveness in support of customers. To win, you must digitize your business strategy, creating a digital business. This report examines business strategy for eBusiness and Channel Strategy professionals in the digital age. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.

  • For CMO Professionals

    REPORT: Digital Rewrites The Rules Of Business

    The Vision Report In The Digital Business Playbook

    February 25, 2020Nigel Fenwick, Ted Schadler

    Digital technology dramatically improves the economics and capabilities of every business. Using hardware, software, algorithms, and the internet, it's 10 times cheaper and faster to engage customers, create offerings, harness partners, and operate your business. Digital natives like Amazon and Tesla and innovative giants like Disney and Siemens embrace digital's new rules of business. They create customer value with technology at the core. It's your job as a digital business leader to apply the rules to engage, compete, and grow. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.

  • For CIO Professionals

    REPORT: From People To Products: Software-Powered Consulting

    The Digital Disruption Of Technology Services

    February 12, 2020Nigel Fenwick

    Consulting firms, digital agencies, and technology services providers no longer deliver just supplemental expertise but create digital assets that help consultants deliver better outcomes in less time, often at a lower cost. And some even commercialize these assets as standalone software or data products. This report — the first in a series — highlights the digital transformation happening across the technology services industry. Read this report to better understand the assets available from a range of firms and how these are changing services-buying decisions.

View all of Nigel Fenwick's Research

Clients Who Work With Nigel Fenwick Also Work With:

View all related analysts

Connect

Brief Our Analysts

Upcoming Events

Webinar: Drive Revenue With New Digital Products

Date: July 15, 2020
Time: 11:00 AM-12:00 PM Eastern Standard Time
Register
View all upcoming events