Nigel Fenwick

Vice President, Principal Analyst serving CIOs

As vice president and principal analyst, Nigel supports CIOs working across the C-suite to provide insight and guidance in a world disrupted by technology. A leader in digital business and strategy, Nigel can be seen speaking at events around the world and he's frequently quoted in both trade and mainstream media. Recognized as a visionary with insight into emerging trends, he has published leading research on digital business, social media, business strategy, innovation, retail, and marketing. His latest research on digital business examines customer value and the fundamental business changes needed in the age of the customer to win, serve, and retain customers.

Previous Work Experience

Nigel's career spans 30 years in marketing, business, and technology leadership roles. After earning a first degree crossing computer science and business studies, Nigel dedicated his career to transforming business through technology. An early consulting client, Reebok UK, recruited Nigel to their executive board when he was just 26. While with Reebok, he pursued innovations in technology to help transform the company into the No. 1 sportswear company in the UK while simultaneously pioneering the offshore development model with the founders of Infosys. After acquiring the UK company, Reebok International recruited Nigel to help turnaround Reebok in the US. He moved from Reebok into marketing leadership at Radius Retail and Transatlantic Software before launching his first startup researching emerging internet retailing trends. Nigel joined Forrester as the general manager and practice leader of the Forrester Leadership Boards business in 2006, growing the business more than 300% in three years.

Nigel's leading-edge research focuses on business at the intersection of marketing and technology. Recognized as a visionary with insight into emerging trends, he has published leading research on digital business, social media, business strategy, innovation, retail, and marketing. With previous experience in technology, marketing, and general management roles, Nigel brings a customer-oriented marketing perspective to his business technology research at Forrester. His latest research on digital business examines the fundamental business changes needed in the digital economy to win, serve, and retain customers. Nigel is based in Cambridge, Massachusetts, and he holds UK and US citizenships.


Nigel holds a B.A. (Hons) in computing in business from the University of Huddersfield (UK) and an MBA with concentrations in marketing and international business from Warwick Business School at the University of Warwick (UK).

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76 results in Reports

  • Nigel Fenwick
  • For eBusiness & Channel Strategy Professionals

    Report:Predictions 2016: The Race To Digital

    How Digital Masters Will Widen Their Lead Over Digital Dinosaurs

    In 2016, the gap between the digital "haves" and "have nots" will widen. While the digital dinosaurs continue to thrash, the digital masters will drive strategy that delivers business outcomes...

    • Downloads: 216
  • For CIO Professionals

    Report:The State Of Digital Business, 2015 To 2020

    By 2020, Execs Expect To See The Majority Of Their Revenues Driven By Digital — Are You Ready?

    This is the first of three reports that analyze the results of our latest executive research on digital business. This report examines the readiness of companies to succeed in the age of the...

    • Downloads: 300
  • For CIO Professionals

    Report:Predictions 2016: The New Breed Of CIO

    How Digitally Savvy CIOs Obsessed With Customers Will Drive Growth

    In 2016, CEOs will expect CIOs to grow out of being mere custodians of technology and to actively wield tech to drive revenue instead. This brief charts how that shift will make your job as a CIO...

    • Downloads: 307
  • For Enterprise Architecture Professionals

    Report:Quick Take: Teradata Must Lean Hard Into BT

    Teradata Reinvents Itself As A Data Management ESV As Disruption Hits The Industry With Full Force

    Teradata has enjoyed dominance as the best-of-breed in data warehousing for the largest of enterprises. But unprecedented disruption from open source solutions, simple cloud-based options, and...

    • Downloads: 64
  • For CIO Professionals

    Report:Brief: CIOs Unleash Business Value To Sustain Success In The Age Of The Customer

    Rising Customer Expectations Push CIOs Into An All-Important New Role

    Rising customer expectations are pushing companies to deliver more sustainable business value. As CEOs need to drive up revenues and profitability, they are challenging CIOs to drive business value...

    • Downloads: 126
  • For CIO Professionals

    Report:Winning The Customer Experience Game II

    Digital Business: Digitize End-To-End Customer Experiences

    As customer expectations evolve, a company's ability to modify the technologies that support customer journeys can make the difference between a happy customer and an ex-customer. CEOs increasingly...

    • Downloads: 195
  • For CIO Professionals

    Report:The Future Of The Retail Experience

    Digital Business: Digitize The End-To-End Customer Experience

    Retail CIOs have always had a tough job, but digital makes it tougher. Emerging digital technologies threaten to transform retail experiences both in stores and at home. Without a good business case,...

    • Downloads: 357
  • For CIO Professionals

    Report:Resolving The Collaboration Paradox

    Employee Collaboration Platforms Receive An Injection Of Automation

    The success of any collaboration platform depends, in part, on the ability of the system to enable employees with a problem to connect with employees who can solve that specific problem. But so far,...

    • Downloads: 234
  • For CIO Professionals

    Report:How To Build A Digital Business In India

    Indian Firms Must Develop The Vision, Skills, Processes, And Technologies Needed For Transformation

    The proliferation of social, mobile, and cloud applications is having a profound impact on consumer expectations. In India, the availability of affordable smartphones and wireless Internet is...

    • Downloads: 121
  • For CIO Professionals

    Report:Your Company Needs A Digital Business Acceleration Team

    Guide, Inspire, And Educate Local Teams To Drive Toward Successful Digital Business Outcomes Globally

    As firms expand their digital footprint around the globe, CIOs face a challenge. Different local market teams have wildly varying levels of digital business capability, requiring different levels of...

    • Downloads: 248
  • For CIO Professionals

    Report:Disrupt Strategic Planning

    Three Keys To Driving Outside-In, Customer-Obsessed Business Strategy

    Firms that fail to adapt to increasingly powerful customers and disruptive companies will not simply face near-term disruption — they risk their long-term viability. To cope, CIOs must help...

    • Downloads: 298
  • For CMO Professionals

    Report:Revamp Strategic Planning From The Outside In

    Three Keys To Driving Customer-Obsessed Business Strategy

    Fail to help your firm adapt to increasingly powerful customers, and you risk more than near-term disruption — you risk your company's long-term viability. Today's strategic planning must...

    • Downloads: 272
  • For CIO Professionals

    Report:Forrester's Digital Business Readiness Assessment

    No matter what your situation, the journey to digital business requires a radical overhaul of culture, organizational structures, technology, measurement frameworks, and operating model. And it's...

    • Downloads: 57
  • For CIO Professionals

    Report:Digital Predator Or Digital Prey?

    Six BT Transformation Strategies To Energize Your Digital Business

    By 2020 every business will become a digital predator or digital prey — which will your company evolve into? The answer to this question lies in how well you, as the CIO, and the executives in...

    • Downloads: 290
  • For CIO Professionals

    Report:Begin Your Journey To Digital Mastery

    The journey to digital mastery is continuous, and — no matter your firm's starting point — as a CIO, you play a pivotal role in helping your company achieve digital mastery — and...

    • Downloads: 220
  • For CIO Professionals

    Report:How To Craft A Better Digital Vision

    Anchor Your Vision In Customer Value

    In the age of the customer, your company must exploit digital assets in order to compete effectively and deliver world-class customer experiences. But moving the business from its traditional roots...

    • Downloads: 257
  • For CIO Professionals

    Report:Benchmark The Use Of Your Social Business And Collaboration Systems

    Benchmarks: The Social Business And Collaboration Playbook

    Social business and collaboration (SBC) takes place independently of any specific technology, tool, or service. However, evolving social business tool sets alter the nature and scale of SBC...

    • Downloads: 668
  • For CIO Professionals

    Report:Competitive Advantage Through Social Business

    Executive Overview: The Social Business And Collaboration Playbook

    Business as we know it is changing. The next generation of market-leading organizations will digitize their enterprise model with new capabilities enabled by social technologies. But many of today's...

    • Downloads: 1036
  • For CIO Professionals

    Report:The Critical Role Of Policy In Social Business And Collaboration

    Policy And Procedures: The Social Business And Collaboration Playbook

    A clear social business policy is an essential guide for employees using social and collaboration tools for customer engagement and for internal, customer, and partner collaboration. While it takes a...

    • Downloads: 600
  • For CIO Professionals

    Report:Brief: Drive Digital Service Transparency And Efficiency With Data And Analytics

    The US Digital Services Playbook Series

    In August 2014, the White House announced the creation of the US Digital Service, which promptly released a US Digital Services Playbook. This playbook, which spans the fields of customer experience,...

    • Downloads: 123
  • For CIO Professionals

    Report:Brief: Four DevOps Plays Focus On Digital Agility

    The US Digital Services Playbook Series

    In August 2014, the White House announced the creation of the US Digital Service, which promptly released the US Digital Services Playbook. This playbook, which spans the fields of customer...

    • Downloads: 367
  • For CIO Professionals

    Report:Digitizing Non-Profit And Government

    The State Of Digital Business 2014

    While government agencies and non-profit organizations come to digital business with different agendas, for both, profit isn't the driving force of their missions. But do executives in these...

    • Downloads: 170
  • For Customer Experience Professionals

    Report:CX Professionals Must Understand The US Digital Services Playbook

    Brief: The Four Digital Customer Experience Plays Signify A Big Step In The Right Direction

    This report, originally addressed to CIOs, is important for customer experience (CX) professionals too. Although the new US Digital Service created the US Digital Services Playbook for federal CIOs,...

    • Downloads: 90
  • For CIO Professionals

    Report:Predictions 2015: CIOs Accelerate The Business Technology Agenda

    In 2015, digital disruption will change the nature of competition, forcing firms to obsess about creating superior digital experiences across the entire customer life cycle. Many CIOs have the...

    • Downloads: 416
  • For CIO Professionals

    Report:Brief: Three Digital Leadership Plays Challenge CIOs To Drive Change In Tech Management

    The US Digital Services Playbook Series

    In August, the White House announced the creation of the US Digital Service and concurrently released a US Digital Services Playbook. This playbook, which spans the fields of customer experience,...

    • Downloads: 141