Nigel Fenwick

Vice President, Principal Analyst serving CIOs

Nigel serves CIOs and business technology leaders, focusing on the role of technology as an enabler of business outcomes. His research examines the intersection of technology and marketing and includes coverage of business and technology strategy, digital business, social business strategy, marketing technology, and technology trends and their impact on competitive advantage.

Previous Work Experience

After earning a first degree that crossed computer science and business studies, Nigel began a career spent transforming businesses through technology. An early client, Reebok UK, hired Nigel to the executive board at the age of 26. While with Reebok, he partnered with Infosys founders to pioneer the offshore development model that transformed the technology industry. At 30 Nigel moved to Reebok in the USA and now holds both UK and USA citizenship. Nigel went on to a successful career in technology marketing at Radius Retail and Transatlantic Software before launching his first startup, an eCommerce research business, followed by a GPS fleet management software business. Nigel joined Forrester as the general manager and practice leader of the Forrester Leadership Boards in 2006, growing the business more than 300% in three years.

As an analyst, Nigel's leading-edge research focuses on business at the intersection of marketing and technology. Recognized as a visionary with insight into emerging trends, Nigel has published leading research on digital business, social media, business strategy, innovation, retail, and marketing. With previous experience in technology, marketing, and general management roles, Nigel brings a customer oriented marketing perspective to his business technology research at Forrester. His latest research on digital business examines the fundamental business changes needed in the digital economy to win, serve, and retain customers.

Education

Nigel holds a B.A. (Hons) in computing in business from the University of Huddersfield (UK) and an MBA with concentrations in marketing and international business from Warwick Business School at the University of Warwick (UK).

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72 results in Reports

  • Nigel Fenwick
  • For CIO Professionals

    Report:Brief: CIOs Unleash Business Value To Sustain Success In The Age Of The Customer

    Rising Customer Expectations Push CIOs Into An All-Important New Role

    Rising customer expectations are pushing companies to deliver more sustainable business value. As CEOs need to drive up revenues and profitability, they are challenging CIOs to drive business value...

    • Downloads: 62
  • For CIO Professionals

    Report:Winning The Customer Experience Game II

    Digital Business: Digitize End-To-End Customer Experiences

    As customer expectations evolve, a company's ability to modify the technologies that support customer journeys can make the difference between a happy customer and an ex-customer. CEOs increasingly...

    • Downloads: 121
  • For CIO Professionals

    Report:The Future Of The Retail Experience

    Digital Business: Digitize The End-To-End Customer Experience

    Retail CIOs have always had a tough job, but digital makes it tougher. Emerging digital technologies threaten to transform retail experiences both in stores and at home. Without a good business case,...

    • Downloads: 213
  • For CIO Professionals

    Report:Resolving The Collaboration Paradox

    Employee Collaboration Platforms Receive An Injection Of Automation

    The success of any collaboration platform depends, in part, on the ability of the system to enable employees with a problem to connect with employees who can solve that specific problem. But so far,...

    • Downloads: 187
  • For CIO Professionals

    Report:How To Build A Digital Business In India

    Indian Firms Must Develop The Vision, Skills, Processes, And Technologies Needed For Transformation

    The proliferation of social, mobile, and cloud applications is having a profound impact on consumer expectations. In India, the availability of affordable smartphones and wireless Internet is...

    • Downloads: 104
  • For CIO Professionals

    Report:Your Company Needs A Digital Business Acceleration Team

    Guide, Inspire, And Educate Local Teams To Drive Toward Successful Digital Business Outcomes Globally

    As firms expand their digital footprint around the globe, CIOs face a challenge. Different local market teams have wildly varying levels of digital business capability, requiring different levels of...

    • Downloads: 220
  • For CIO Professionals

    Report:Disrupt Strategic Planning

    Three Keys To Driving Outside-In, Customer-Obsessed Business Strategy

    Firms that fail to adapt to increasingly powerful customers and disruptive companies will not simply face near-term disruption — they risk their long-term viability. To cope, CIOs must help...

    • Downloads: 280
  • For CMO Professionals

    Report:Revamp Strategic Planning From The Outside In

    Three Keys To Driving Customer-Obsessed Business Strategy

    Fail to help your firm adapt to increasingly powerful customers, and you risk more than near-term disruption — you risk your company's long-term viability. Today's strategic planning must...

    • Downloads: 249
  • For CIO Professionals

    Report:Forrester's Digital Business Readiness Assessment

    No matter what your situation, the journey to digital business requires a radical overhaul of culture, organizational structures, technology, measurement frameworks, and operating model. And it's...

    • Downloads: 57
  • For CIO Professionals

    Report:Digital Predator Or Digital Prey?

    Six BT Transformation Strategies To Energize Your Digital Business

    By 2020 every business will become a digital predator or digital prey — which will your company evolve into? The answer to this question lies in how well you, as the CIO, and the executives in...

    • Downloads: 240
  • For CIO Professionals

    Report:Begin Your Journey To Digital Mastery

    The journey to digital mastery is continuous, and — no matter your firm's starting point — as a CIO, you play a pivotal role in helping your company achieve digital mastery — and...

    • Downloads: 200
  • For CIO Professionals

    Report:How To Craft A Better Digital Vision

    Anchor Your Vision In Customer Value

    In the age of the customer, your company must exploit digital assets in order to compete effectively and deliver world-class customer experiences. But moving the business from its traditional roots...

    • Downloads: 227
  • For CIO Professionals

    Report:Benchmark The Use Of Your Social Business And Collaboration Systems

    Benchmarks: The Social Business And Collaboration Playbook

    Social business and collaboration (SBC) takes place independently of any specific technology, tool, or service. However, evolving social business tool sets alter the nature and scale of SBC...

    • Downloads: 645
  • For CIO Professionals

    Report:Competitive Advantage Through Social Business

    Executive Overview: The Social Business And Collaboration Playbook

    Business as we know it is changing. The next generation of market-leading organizations will digitize their enterprise model with new capabilities enabled by social technologies. But many of today's...

    • Downloads: 1021
  • For CIO Professionals

    Report:The Critical Role Of Policy In Social Business And Collaboration

    Policy And Procedures: The Social Business And Collaboration Playbook

    A clear social business policy is an essential guide for employees using social and collaboration tools for customer engagement and for internal, customer, and partner collaboration. While it takes a...

    • Downloads: 583
  • For CIO Professionals

    Report:Brief: Drive Digital Service Transparency And Efficiency With Data And Analytics

    The US Digital Services Playbook Series

    In August 2014, the White House announced the creation of the US Digital Service, which promptly released a US Digital Services Playbook. This playbook, which spans the fields of customer experience,...

    • Downloads: 113
  • For CIO Professionals

    Report:Brief: Four DevOps Plays Focus On Digital Agility

    The US Digital Services Playbook Series

    In August 2014, the White House announced the creation of the US Digital Service, which promptly released the US Digital Services Playbook. This playbook, which spans the fields of customer...

    • Downloads: 343
  • For CIO Professionals

    Report:Digitizing Non-Profit And Government

    The State Of Digital Business 2014

    While government agencies and non-profit organizations come to digital business with different agendas, for both, profit isn't the driving force of their missions. But do executives in these...

    • Downloads: 146
  • For Customer Experience Professionals

    Report:CX Professionals Must Understand The US Digital Services Playbook

    Brief: The Four Digital Customer Experience Plays Signify A Big Step In The Right Direction

    This report, originally addressed to CIOs, is important for customer experience (CX) professionals too. Although the new US Digital Service created the US Digital Services Playbook for federal CIOs,...

    • Downloads: 84
  • For CIO Professionals

    Report:Predictions 2015: CIOs Accelerate The Business Technology Agenda

    In 2015, digital disruption will change the nature of competition, forcing firms to obsess about creating superior digital experiences across the entire customer life cycle. Many CIOs have the...

    • Downloads: 398
  • For CIO Professionals

    Report:Brief: Three Digital Leadership Plays Challenge CIOs To Drive Change In Tech Management

    The US Digital Services Playbook Series

    In August, the White House announced the creation of the US Digital Service and concurrently released a US Digital Services Playbook. This playbook, which spans the fields of customer experience,...

    • Downloads: 134
  • For CIO Professionals

    Report:Brief: HubSpot's New CRM Will Be Disruptive

    Inbound Marketing Should Be On Every CIO's BT Agenda

    Marketing technology is advancing rapidly and many CIOs are playing catch-up. Moreover, the business technology (BT) agenda, which is so crucial to CIO careers and business success, is dependent on a...

    • Downloads: 114
  • For CIO Professionals

    Report:Brief: The Four Digital Customer Experience Plays Signify A Big Step In The Right Direction

    The US Digital Services Playbook Series

    In August, the White House announced the creation of the US Digital Service, which promptly released the US Digital Services Playbook. This playbook, which spans the fields of customer experience,...

    • Downloads: 140
  • For CIO Professionals

    Report:Digital Leadership In Retail, 2014

    Digital Business Insights For Retail CIOs

    Retailers are at the sharp edge of change in the age of the customer; those that fail to embrace digital transformations of customer experience will fail to win, serve, and retain customers —...

    • Downloads: 325
  • For CIO Professionals

    Report:Brief: Applying The US Digital Services Playbook

    A Guide For US Federal CIOs

    In August 2014, the White House announced the creation of the US Digital Service and the appointment of a digital administrator, along with a set of guidelines called the US Digital Services...

    • Downloads: 110