Nigel Fenwick

Vice President, Principal Analyst serving CIOs

Nigel serves CIOs and business technology leaders, focusing on the role of technology as an enabler of business outcomes. His research examines the intersection of technology and marketing and includes coverage of business and technology strategy, digital business, social business strategy, marketing technology, and technology trends and their impact on competitive advantage.

Previous Work Experience

After earning a first degree that crossed computer science and business studies, Nigel began a career spent transforming businesses through technology. An early client, Reebok UK, hired Nigel to the executive board at the age of 26. While with Reebok, he partnered with Infosys founders to pioneer the offshore development model that transformed the technology industry. At 30 Nigel moved to Reebok in the USA and now holds both UK and USA citizenship. Nigel went on to a successful career in technology marketing at Radius Retail and Transatlantic Software before launching his first startup, an eCommerce research business, followed by a GPS fleet management software business. Nigel joined Forrester as the general manager and practice leader of the Forrester Leadership Boards in 2006, growing the business more than 300% in three years.

As an analyst, Nigel's leading-edge research focuses on business at the intersection of marketing and technology. Recognized as a visionary with insight into emerging trends, Nigel has published leading research on digital business, social media, business strategy, innovation, retail, and marketing. With previous experience in technology, marketing, and general management roles, Nigel brings a customer oriented marketing perspective to his business technology research at Forrester. His latest research on digital business examines the fundamental business changes needed in the digital economy to win, serve, and retain customers.

Education

Nigel holds a B.A. (Hons) in computing in business from the University of Huddersfield (UK) and an MBA with concentrations in marketing and international business from Warwick Business School at the University of Warwick (UK).

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44 results in Reports

  • Nigel Fenwick
  • Customer Experience Management
  • For CMO Professionals

    Report:The Future Of Business Is Digital

    The Powerful Advantages Of Embracing Dynamic Ecosystems Of Value

    Business leaders don't think of digital as central to their business because in the past, it hasn't been. But now your customers, your products, your business operations, and your competitors are...

    • Downloads: 1570
  • For CIO Professionals

    Report:The CIO's Guide To Social Computing Leadership

    Social Computing and social media represent a new wave of energy sweeping through business. "Social" holds out the promise of a customer-driven business model, one in which the voice of the customer...

    • Downloads: 1681
  • For CIO Professionals

    Report:Competitive Advantage Through Social Business

    Executive Overview: The Social Business And Collaboration Playbook

    Business as we know it is changing. The next generation of market-leading organizations will digitize their enterprise model with new capabilities enabled by social technologies. But many of today's...

    • Downloads: 1020
  • For eBusiness & Channel Strategy Professionals

    Report:The Digital Business Imperative

    Vision: The Digital Business Transformation Playbook

    Business leaders don't think of digital as central to their business because in the past, it hasn't been. But now your customers, your products, your business operations, and your competitors are...

    • Downloads: 936
  • For CIO Professionals

    Report:Beyond Alignment: A Road Map For Business-Centric CIOs

    For 30 years, CIOs have set up increasingly complex IT processes and industrialized IT operations in the hope of driving down costs while increasing IT and business alignment. While efforts toward...

    • Downloads: 1202
  • For CIO Professionals

    Report:The CIO's Guide To Establishing A Social Media Policy

    An effective social media policy provides an essential guide for employees with respect to their use of social media, whether they are engaging for personal reasons or business reasons. Research...

    • Downloads: 1282
  • For CMO Professionals

    Report:The CMO's Guide To Establishing A Social Media Policy

    An effective social media policy provides an essential guide for employees with respect to their use of social media, whether they are engaging in social media for personal or business reasons....

    • Downloads: 1257
  • For CIO Professionals

    Report:The State Of Digital Business 2014

    Forrester believes every business must transform into a digital business. Digital businesses continuously exploit digital technologies to both create new sources of value for customers and increase...

    • Downloads: 822
  • For CIO Professionals

    Report:Build Your Mobile Engagement Strategy

    Mobile technology is rapidly evolving as a means for organizations to deliver new customer experiences, enhance customer value, and improve employee productivity. When combined with social, cloud,...

    • Downloads: 963
  • For CMO Professionals

    Report:The Chief Digital Officer: Fad Or Future?

    Why And When Do Firms Need A Chief Digital Officer?

    In the age of the customer, the importance of supporting customer touchpoints has shifted to the center of strategic planning. Firms that are winning the customer experience race are aiming to...

    • Downloads: 781
  • For CIO Professionals

    Report:Winning The Customer Experience Game

    Best Practices For CIOs

    Customer experience (CX) is too often thought of in terms of the IT help desk. But CIOs and their IT teams are increasingly being challenged with improving the customer experience for the...

    • Downloads: 648
  • For CIO Professionals

    Report:Use Social Computing To Boost IT Productivity

    Is Social Computing use in IT a distraction? Not according to our latest research. Our survey of social media users indicates that IT staff increase productivity by adapting Social Computing to their...

    • Downloads: 652
  • For CIO Professionals

    Report:Social Media Use And Perceptions

    This data chart presents highlights from Forrester's January 2010 Global Social Media Online Survey.

    • Downloads: 23
  • For CIO Professionals

    Report:Emerging Business Technology Priorities

    Landscape: The Business Technology Agenda Playbook

    In the age of the customer, the focus of technology management must shift toward winning, serving, and retaining customers. Understanding how and where to enact this shift is a critical aspect of...

    • Downloads: 449
  • For CIO Professionals

    Report:Unleash Your Digital Business

    The Future Of Business Is Digital

    As a CIO, you are destined to play a pivotal leadership role in the transformation of your business to a digital business. In this report, written for business leaders and originally published under...

    • Downloads: 564
  • For CIO Professionals

    Report:IT's Role In Winning Customer Experience

    Tips For CIOs From Fidelity Investments And FedEx

    Improving customer experience (CX) is about to become the top priority for CIOs. CEOs are turning to CIOs and IT leaders to help transform customer experiences through digital technologies. And...

    • Downloads: 573
  • For CIO Professionals

    Report:The Critical Role Of Policy In Social Business And Collaboration

    Policy And Procedures: The Social Business And Collaboration Playbook

    A clear social business policy is an essential guide for employees using social and collaboration tools for customer engagement and for internal, customer, and partner collaboration. While it takes a...

    • Downloads: 582
  • For CIO Professionals

    Report:Case Study: United Business Media Taps Social Computing To Boost Collaboration And Savings

    Any organization with thousands of employees faces a dilemma: There is a tremendous opportunity to tap into the collective wisdom of the employees, but the scale of the organization makes...

    • Downloads: 554
  • For CIO Professionals

    Report:Social Media Policy Template For CIOs

    This template provides a starting point from which to draft your own social media policy. The template follows the outline provided in the associated report, "The CIO's Guide To Establishing A Social...

    • Downloads: 49
  • For CIO Professionals

    Report:Predictions 2015: CIOs Accelerate The Business Technology Agenda

    In 2015, digital disruption will change the nature of competition, forcing firms to obsess about creating superior digital experiences across the entire customer life cycle. Many CIOs have the...

    • Downloads: 397
  • For CIO Professionals

    Report:Digital Business Leadership

    The Chief Digital Officer: Fad Or Future?

    This is a pivotal time for CIOs — a time to step into the limelight or remain in the shadows. This report, originally written for CMOs, is a must-read for CIOs, especially those with a vision...

    • Downloads: 491
  • For B2C Marketing Professionals

    Report:Social Media Policy Template For CMOs

    This template provides a starting point from which to draft your own social media policy. The template follows the outline provided in the associated report, "The CMO's Guide To Establishing A Social...

    • Downloads: 39
  • For CIO Professionals

    Report:Brief: Four DevOps Plays Focus On Digital Agility

    The US Digital Services Playbook Series

    In August 2014, the White House announced the creation of the US Digital Service, which promptly released the US Digital Services Playbook. This playbook, which spans the fields of customer...

    • Downloads: 342
  • For CIO Professionals

    Report:Wanted: Disruptive CIOs To Drive Digital Business

    Case Study: New England Biolabs

    Digital trends are changing business. The markets you operate in and the way you conduct business are already transformed by digital innovations. As a result, the CIO must implement and run new...

    • Downloads: 349
  • For CIO Professionals

    Report:The DNA Of The Chief Digital Officer

    What To Look For When Hiring A Digital Leader

    While it's crucial for strong CIOs and CMOs to work in tandem to drive firms into the age of the customer, the job of chief digital officer (CDO) has recently emerged as a new role on the leadership...

    • Downloads: 371