Nigel Fenwick

Vice President, Principal Analyst serving CIOs

Nigel serves CIOs and business technology leaders, focusing on the role of technology as an enabler of business outcomes. His research examines the intersection of technology and marketing and includes coverage of business and technology strategy, digital business, social business strategy, marketing technology, and technology trends and their impact on competitive advantage.

Previous Work Experience

After earning a first degree that crossed computer science and business studies, Nigel began a career spent transforming businesses through technology. An early client, Reebok UK, hired Nigel to the executive board at the age of 26. While with Reebok, he partnered with Infosys founders to pioneer the offshore development model that transformed the technology industry. At 30 Nigel moved to Reebok in the USA and now holds both UK and USA citizenship. Nigel went on to a successful career in technology marketing at Radius Retail and Transatlantic Software before launching his first startup, an eCommerce research business, followed by a GPS fleet management software business. Nigel joined Forrester as the general manager and practice leader of the Forrester Leadership Boards in 2006, growing the business more than 300% in three years.

As an analyst, Nigel's leading-edge research focuses on business at the intersection of marketing and technology. Recognized as a visionary with insight into emerging trends, Nigel has published leading research on digital business, social media, business strategy, innovation, retail, and marketing. With previous experience in technology, marketing, and general management roles, Nigel brings a customer oriented marketing perspective to his business technology research at Forrester. His latest research on digital business examines the fundamental business changes needed in the digital economy to win, serve, and retain customers.

Education

Nigel holds a B.A. (Hons) in computing in business from the University of Huddersfield (UK) and an MBA with concentrations in marketing and international business from Warwick Business School at the University of Warwick (UK).

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4 results in Reports

  • Nigel Fenwick
  • Past 18 months
  • Enterprise Collaboration
  • For CIO Professionals

    Report:Competitive Advantage Through Social Business

    Executive Overview: The Social Business And Collaboration Playbook

    Business as we know it is changing. The next generation of market-leading organizations will digitize their enterprise model with new capabilities enabled by social technologies. But many of today's...

    • Downloads: 1006
  • For CIO Professionals

    Report:Benchmark The Use Of Your Social Business And Collaboration Systems

    Benchmarks: The Social Business And Collaboration Playbook

    Social business and collaboration (SBC) takes place independently of any specific technology, tool, or service. However, evolving social business tool sets alter the nature and scale of SBC...

    • Downloads: 630
  • For CIO Professionals

    Report:The Critical Role Of Policy In Social Business And Collaboration

    Policy And Procedures: The Social Business And Collaboration Playbook

    A clear social business policy is an essential guide for employees using social and collaboration tools for customer engagement and for internal, customer, and partner collaboration. While it takes a...

    • Downloads: 574
  • For CIO Professionals

    Report:Resolving The Collaboration Paradox

    Employee Collaboration Platforms Receive An Injection Of Automation

    The success of any collaboration platform depends, in part, on the ability of the system to enable employees with a problem to connect with employees who can solve that specific problem. But so far,...

    • Downloads: 151