Nigel Fenwick

Vice President, Principal Analyst serving CIOs

As vice president and principal analyst, Nigel supports CIOs working across the C-suite to provide insight and guidance in a world disrupted by technology. A leader in digital business and strategy, Nigel can be seen speaking at events around the world and he's frequently quoted in both trade and mainstream media. Recognized as a visionary with insight into emerging trends, he has published leading research on digital business, social media, business strategy, innovation, retail, and marketing. His latest research on digital business examines customer value and the fundamental business changes needed in the age of the customer to win, serve, and retain customers.

Previous Work Experience

Nigel's career spans 30 years in marketing, business, and technology leadership roles. After earning a first degree crossing computer science and business studies, Nigel dedicated his career to transforming business through technology. An early consulting client, Reebok UK, recruited Nigel to their executive board when he was just 26. While with Reebok, he pursued innovations in technology to help transform the company into the No. 1 sportswear company in the UK while simultaneously pioneering the offshore development model with the founders of Infosys. After acquiring the UK company, Reebok International recruited Nigel to help turnaround Reebok in the US. He moved from Reebok into marketing leadership at Radius Retail and Transatlantic Software before launching his first startup researching emerging internet retailing trends. Nigel joined Forrester as the general manager and practice leader of the Forrester Leadership Boards business in 2006, growing the business more than 300% in three years.

Nigel's leading-edge research focuses on business at the intersection of marketing and technology. Recognized as a visionary with insight into emerging trends, he has published leading research on digital business, social media, business strategy, innovation, retail, and marketing. With previous experience in technology, marketing, and general management roles, Nigel brings a customer-oriented marketing perspective to his business technology research at Forrester. His latest research on digital business examines the fundamental business changes needed in the digital economy to win, serve, and retain customers. Nigel is based in Cambridge, Massachusetts, and he holds UK and US citizenships.

Education

Nigel holds a B.A. (Hons) in computing in business from the University of Huddersfield (UK) and an MBA with concentrations in marketing and international business from Warwick Business School at the University of Warwick (UK).

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4 results in Reports

  • Nigel Fenwick
  • Past 18 months
  • Enterprise Collaboration
  • For CIO Professionals

    Report:Competitive Advantage Through Social Business

    Executive Overview: The Social Business And Collaboration Playbook

    Business as we know it is changing. The next generation of market-leading organizations will digitize their enterprise model with new capabilities enabled by social technologies. But many of today's...

    • Downloads: 1056
  • For CIO Professionals

    Report:Benchmark The Use Of Your Social Business And Collaboration Systems

    Benchmarks: The Social Business And Collaboration Playbook

    Social business and collaboration (SBC) takes place independently of any specific technology, tool, or service. However, evolving social business tool sets alter the nature and scale of SBC...

    • Downloads: 689
  • For CIO Professionals

    Report:The Critical Role Of Policy In Social Business And Collaboration

    Policy And Procedures: The Social Business And Collaboration Playbook

    A clear social business policy is an essential guide for employees using social and collaboration tools for customer engagement and for internal, customer, and partner collaboration. While it takes a...

    • Downloads: 611
  • For CIO Professionals

    Report:Resolving The Collaboration Paradox

    Employee Collaboration Platforms Receive An Injection Of Automation

    The success of any collaboration platform depends, in part, on the ability of the system to enable employees with a problem to connect with employees who can solve that specific problem. But so far,...

    • Downloads: 258