Nigel Fenwick

Vice President, Principal Analyst serving CIOs

Nigel serves CIOs and business technology leaders, focusing on the role of technology as an enabler of business outcomes. His research examines the intersection of technology and marketing and includes coverage of business and technology strategy, digital business, social business strategy, marketing technology, and technology trends and their impact on competitive advantage.

Previous Work Experience

After earning a first degree that crossed computer science and business studies, Nigel began a career spent transforming businesses through technology. An early client, Reebok UK, hired Nigel to the executive board at the age of 26. While with Reebok, he partnered with Infosys founders to pioneer the offshore development model that transformed the technology industry. At 30 Nigel moved to Reebok in the USA and now holds both UK and USA citizenship. Nigel went on to a successful career in technology marketing at Radius Retail and Transatlantic Software before launching his first startup, an eCommerce research business, followed by a GPS fleet management software business. Nigel joined Forrester as the general manager and practice leader of the Forrester Leadership Boards in 2006, growing the business more than 300% in three years.

As an analyst, Nigel's leading-edge research focuses on business at the intersection of marketing and technology. Recognized as a visionary with insight into emerging trends, Nigel has published leading research on digital business, social media, business strategy, innovation, retail, and marketing. With previous experience in technology, marketing, and general management roles, Nigel brings a customer oriented marketing perspective to his business technology research at Forrester. His latest research on digital business examines the fundamental business changes needed in the digital economy to win, serve, and retain customers.

Education

Nigel holds a B.A. (Hons) in computing in business from the University of Huddersfield (UK) and an MBA with concentrations in marketing and international business from Warwick Business School at the University of Warwick (UK).

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    • For CIO Professionals

      Blog:2010: The Year Ahead For IO Pros

      For Infrastructure and Operations (IO) Professionals, 2010 will be a critical year as the global economy begins its long road to recovery and the post-recession era takes hold. Businesses want to...

      • For Infrastructure & Operations Professionals

        Blog:Remote Access And Virtualization: Not One And The Same

        Some of you may have seen me tweeting recently about a little experiment that I have going on where I'm using a small PC (perhaps we can call it a netbook, but that's a semantics issue)...

        • For B2B Marketing Professionals

          Blog:SaaS: Vendors Separated By A Common Language

          Software-as-a-Service (SaaS) is rapidly becoming “Everything-as-a-Service” (or, as a client said to me last week, “All-as-a-Service”).  I’ve been reporting the...

          • Charts & Figures:Typical eCommerce Adoption Curves

            An Analysis Of eCommerce Evolution In 18 Markets Around The Globe

          • For B2C Marketing Professionals

            Blog:Introduce The Marketing RaDaR To China

            Marketers in China are becoming more aware of the effectiveness of their marketing spending. They will no longer blindly spend a lump sum on China Central Television’s ad auction, for example....

            • For eBusiness & Channel Strategy Professionals

              Charts & Figures:Typical eCommerce Adoption Curves

              An Analysis Of eCommerce Evolution In 18 Markets Around The Globe

            • For B2C Marketing Professionals

              Blog:Google's Economic Impact Report: Just A PR Ploy?

              Today Google announced that it had generated $54 billion worth of economic activity in the US in 2009. The report, which shows state by state economic contribution, bases Google's total value on...

              • For Infrastructure & Operations Professionals

                Blog:Assessing The Maturity Of Cloud Computing Services

                The number one challenge in cloud computing today is determining what it really is, what categories of services exist within the definition and business model and how ready these options are for...

                • For Infrastructure & Operations Professionals

                  Blog:Intel vs. AMD still isn’t a fair fight

                  There are more hindrances to AMD’s ability to penetrate the market with its Opteron CPUs; and Intel’s not a fault this time. In an earlier blog post on the AMD-Intel settlement I brought...

                  • For CMO Professionals

                    Blog:Having Faith In Apple Plus Beats

                    A media frenzy arose last night when the Financial Times suggested it had word from the inside that Apple is closing in on buying Beats Electronics for $3.2 billion. The immediate response from all...

                    • For B2C Marketing Professionals

                      Charts & Figures:The Social Technographics Ladder Now Includes Conversationalists

                      How Conversationalists Change The Marketing Landscape

                    • For Application Development & Delivery Professionals

                      Blog:Can We Learn From Pixar?

                      As I fly to IT Forum in Las Vegas, I am reading with interest the latest copy of Wired Magazine. Within the normal collection of interesting geek-fest, I stumbled upon a story about Pixar. It...

                      • For B2C Marketing Professionals

                        Blog:2011 Social Media Predictions: Now Social Media Marketing Gets Tough

                        Social media does not make marketing any easier. Although it is a powerful tool for marketers to reinforce their brands, energize advocates and strengthen relationships, it is also yet another...

                        • For Infrastructure & Operations Professionals

                          Blog:What VMworld Taught Me About BYOPC

                          (Reblogged from Natalie Lambert's personal blog I Brought My Own PC) So, yes, I am late on putting my quick thoughts together about walking the showroom floor at VMworld, but better late then...

                          • For Security & Risk Professionals

                            Blog:What's Holding Back Next Generation Backup and Recovery?

                            I talk with many IT professionals that are dismayed at how little backup and recovery has changed in the last ten years. Most IT organizations still run traditional weekly fulls and daily...

                            • For B2C Marketing Professionals

                              Report:Topic Overview: Interactive Marketing Maturity

                              A Guide To Forrester's Resources For Maturing Your Interactive Marketing

                              As an interactive marketer your role is growing more important than ever, but the resulting increased visibility brings closer scrutiny and pressure to clarify your direction, budgets, staffing, and...

                              • Downloads: 232
                            • For Customer Insights Professionals

                              Blog:Harness The Power Of Customer Context To Deliver Utility

                              Last month, we had one of our best Forrester Forums For Marketing Leaders that I've been to, and I've been to all of them. With an on-site audience of nearly 1,000 marketing professionals, I...

                              • For B2C Marketing Professionals

                                Charts & Figures:The Demographics Of Social Technographics Groups

                                How Conversationalists Change The Marketing Landscape

                              • For CIO Professionals

                                Blog:What Questions To Ask The Personal Cloud Panel At Forrester's IT Forum

                                I’m excited to be returning to the ideas of the Personal Cloud report that I published last July. In that report, I described how computing by individuals will shift from being device-centric,...

                                • For eBusiness & Channel Strategy Professionals

                                  Blog:Commerce Technology Coverage Expands! Welcome Peter Sheldon

                                  I am thrilled to announce that Forrester is expanding our coverage of commerce technology and services with the addition of Senior Analyst Peter Sheldon. Many of you are likely readers of Elastic...

                                  • For Infrastructure & Operations Professionals

                                    Report:Top 10 Facts Every Tech Management Leader Should Know About Private Cloud

                                    Cloud is an essential component of every enterprise tech management strategy, but sifting through market noise to design a robust cloud strategy isn't easy. Despite reported high private cloud...

                                    • Downloads: 421
                                  • For eBusiness & Channel Strategy Professionals

                                    Charts & Figures:eBusiness Pros Are Most Likely To Outsource Mobile Application Builds

                                    A Benchmarking Guide For eBusiness Professionals

                                  • For Analyst Relations Professionals

                                    Charts & Figures:An AR Need-Chain Supports A Business Goal To Increase Market Awareness

                                  • For Infrastructure & Operations Professionals

                                    Blog:It's Flu Season, Connect AND Optimize Your Workers

                                    I recently took part in my first Wi-Fi enabled flight (AA 387 STL — SAN) and, in addition to raving about the experience, I found it one of the better ways to make productive use of otherwise lost...

                                    • For CIO Professionals

                                      Blog:Have CIOs Scared Vendors Into Silence?

                                      by Sharyn Leaver We had a pretty good idea recently (or so we thought) to look at the relationship between CIOs and their strategic vendor partners. The idea was to take a different perspective —...

                                      • For B2C Marketing Professionals

                                        Blog:Forrester

                                        After about 8 weeks of research (some of which occurred from China while I was overseas for a client project!) I am very pleased to announce that Forrester's latest Wave evaluating search marketing...