As vice president and principal analyst, Nigel supports CIOs working across the C-suite to provide insight and guidance in a world disrupted by technology. A leader in digital business and strategy, Nigel can be seen speaking at events around the world and he's frequently quoted in both trade and mainstream media. Recognized as a visionary with insight into emerging trends, he has published leading research on digital business, social media, business strategy, innovation, retail, and marketing. His latest research on digital business examines customer value and the fundamental business changes needed in the age of the customer to win, serve, and retain customers.
Previous Work Experience
Nigel's career spans 30 years in marketing, business, and technology leadership roles. After earning a first degree crossing computer science and business studies, Nigel dedicated his career to transforming business through technology. An early consulting client, Reebok UK, recruited Nigel to their executive board when he was just 26. While with Reebok, he pursued innovations in technology to help transform the company into the No. 1 sportswear company in the UK while simultaneously pioneering the offshore development model with the founders of Infosys. After acquiring the UK company, Reebok International recruited Nigel to help turnaround Reebok in the US. He moved from Reebok into marketing leadership at Radius Retail and Transatlantic Software before launching his first startup researching emerging internet retailing trends. Nigel joined Forrester as the general manager and practice leader of the Forrester Leadership Boards business in 2006, growing the business more than 300% in three years.
Nigel's leading-edge research focuses on business at the intersection of marketing and technology. Recognized as a visionary with insight into emerging trends, he has published leading research on digital business, social media, business strategy, innovation, retail, and marketing. With previous experience in technology, marketing, and general management roles, Nigel brings a customer-oriented marketing perspective to his business technology research at Forrester. His latest research on digital business examines the fundamental business changes needed in the digital economy to win, serve, and retain customers. Nigel is based in Cambridge, Massachusetts, and he holds UK and US citizenships.
Nigel holds a B.A. (Hons) in computing in business from the University of Huddersfield (UK) and an MBA with concentrations in marketing and international business from Warwick Business School at the University of Warwick (UK).