Nigel Fenwick

Vice President, Principal Analyst Serving eBusiness & Channel Strategy Professionals

Nigel serves digital business professionals working across the C-suite to provide insight and guidance in a world disrupted by technology. A leader in product and business innovation, digital business, and strategy, Nigel can be seen speaking at events around the world and is frequently quoted in both trade and mainstream media. Recognized as a visionary with insight into emerging trends, he has published leading research on digital transformation, business strategy, innovation, customer experience, IT, and marketing. His latest research examines the relationship between products, technology, customer value, and the innovation needed to drive revenue growth.

Previous Work Experience

Nigel's career spans 30 years in marketing, business, and technology leadership roles. After earning a first degree in computing in business, Nigel dedicated his career to transforming business through technology. After joining the executive board of Reebok UK when he was 26, he pursued innovations in technology to help the company become the No. 1 sportswear brand in the UK. At the same time, Nigel was a pioneer in offshore software development, helping kickstart the massive Indian offshore development market. From the UK, Nigel moved to Reebok International in the USA, taking on global responsibility for IT marketing and services. After Reebok, Nigel moved into marketing and business development at Transatlantic Software, conceiving an innovative retail merchandising product bundled with Microsoft and Compaq products. Nigel also launched two startups, one supplying eCommerce research and another supplying IoT vehicle telematics systems. Nigel joined Forrester as the general manager and practice leader of Forrester's Leadership Boards business in 2006, growing the business more than 300% in just three years. Nigel is based in Cambridge, Massachusetts, and holds UK and US citizenships.

Education

Nigel holds a first degree with honors in computing in business from the University of Huddersfield (UK) and an MBA with concentrations in marketing and international business from Warwick Business School at the University of Warwick (UK).

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Nigel Fenwick

Vice President, Principal Analyst Serving eBusiness & Channel Strategy Professionals

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Research Coverage

Nigel Fenwick's Research

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For CIO Professionals

REPORT: Digital Rewrites The Rules Of Business

Vision: The Digital Business Playbook

December 24, 2020Nigel Fenwick, Ted Schadler, Caleb Ewald

The pandemic reinforced how technology improves the economics and capabilities of every business. Using new digital capabilities, it is 10 times cheaper and faster to adapt your workforce, engage customers, create offerings, harness partners, and operate your business, even among uncertainty. Digitally advanced firms embrace digital's new rules of business, using technology at the core to create customer value. Whether a digital leader or CIO, it's your job to apply these rules to create a future fit business. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.
For CIO Professionals

REPORT: The Forrester Wave™: Digital Business Transformation Services, Q4 2020

The 10 Providers That Matter Most And How They Stack Up

November 17, 2020Nigel Fenwick

In our 30-criterion evaluation of digital business transformation services providers, we identified the 10 most significant ones — Accenture, Boston Consulting Group (BCG), Capgemini, Deloitte, EY, Globant, KPMG, McKinsey, Publicis Sapient, and PwC — and researched, analyzed, and scored them. This report shows how each provider measures up and helps CIOs, CTOs, and digital leaders select the right one for their needs.
For CIO Professionals

REPORT: From People To Products: Services Firms Offer More Software Than You Think

Business Process Accelerators Help Digitize Business Operations

August 20, 2020Nigel Fenwick

Technology services firms build many variations of digital solutions for clients. Some vendors retain the intellectual property (IP) associated with these solutions, making it available to a broader market as a digital product. Vendors deliver these new products either embedded into a broad services contract or as standalone software solutions. Yet, beyond firms with high-profile product divisions, many of these nascent products remain unseen. This report shows CIOs the top technology services firms' products, which are designed to accelerate a range of business processes — from manufacturing to marketing firms.
For eBusiness & Channel Strategy Professionals

REPORT: Audio: The Long-Term Impact Of Emerging Technology On Retail

August 13, 2020 George Lawrie, Nigel Fenwick

Retailers face three major challenges in the next three to 10 years: creating new sources of customer value; optimizing inventory turns; and delivering frictionless omnichannel retail. Digital business strategy retail and brand professionals should listen to these audio recordings and review the accompanying PowerPoint deck to better understand the impact of emerging technology on retail and how to analyze, test, and implement technologies to meet these industry challenges.
For CIO Professionals

REPORT: Research Overview: Digital Product Management

A CIO's Introduction To Developing Products In The Digital Age

July 29, 2020Nigel Fenwick, Randy Heffner

Digital products create new revenue and can accelerate business transformation. But trying to design and build new digital products using the same capabilities used to create and launch physical products or even traditional enterprise software won't work. This research overview highlights the product management capabilities CIOs need to succeed and identifies useful research along the way.

For eBusiness & Channel Strategy Professionals

REPORT: The Digital Business Imperative

February 15, 2017 Ted Schadler, Nigel Fenwick

Customers' power in the marketplace continues to ramp up, so eBusiness leaders still need to transform digital customer experiences, including marketing, sales, and channels. The ability to align products, operations, and business models to what we call a "customer-obsessed operating model" will determine firms' ultimate success. To digitally transform both experiences and operations, eBusiness professionals will apply technology to these facets of the business, ensuring that they are customer-led and insights-driven. This is an update of a previously published report. Forrester reviews and updates it periodically for continued relevance and accuracy; we revised this edition to factor in new data, examples, and ideas.
For CIO Professionals

REPORT: Digital Rewrites The Rules Of Business

Vision: The Digital Business Playbook

December 24, 2020Nigel Fenwick, Ted Schadler, Caleb Ewald

The pandemic reinforced how technology improves the economics and capabilities of every business. Using new digital capabilities, it is 10 times cheaper and faster to adapt your workforce, engage customers, create offerings, harness partners, and operate your business, even among uncertainty. Digitally advanced firms embrace digital's new rules of business, using technology at the core to create customer value. Whether a digital leader or CIO, it's your job to apply these rules to create a future fit business. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.
For CIO Professionals

REPORT: Plan Strategy Around 10 Business Trends

May 2, 2012Nigel Fenwick

CIOs and IT strategists participating in strategic planning must bring to the discussion an understanding of emerging business trends. This report provides our take on the important emerging business trends CIOs need to plan for. Each of the trends identified in this research has the potential to transform future business. In addition, we call out where we see a trend will have a profound impact on a specific industry. Through regular updates, we'll keep CIOs on top of the trends that matter.
For CMO Professionals

REPORT: The Future Of Business Is Digital

The Powerful Advantages Of Embracing Dynamic Ecosystems Of Value

March 10, 2014Nigel Fenwick, Martin Gill

Business leaders don't think of digital as central to their business because in the past, it hasn't been. But now your customers, your products, your business operations, and your competitors are fundamentally digital. While 74% of business executives say their company has a digital strategy, only 15% believe that their company has the skills and capabilities to execute on that strategy. A piecemeal strategy of bolting on digital channels or methods is no longer sufficient. Instead, you must think of your company as part of a dynamic ecosystem of value that connects digital resources inside and outside the company as needed to compete. You must harness digital technologies, both to deliver a superior customer experience and to drive the agility and operational efficiency you need to stay competitive.
For CIO Professionals

REPORT: Six Strategies To Strengthen Your Company's Digital DNA

Assess Your Company's Readiness For Your Digital Journey

February 17, 2017Nigel Fenwick

Digital transformation is a journey, not a destination. And every journey has a starting point. What you do next depends on where you begin. Use this self-assessment to find out where your company is today, then use the report "Begin Your Journey To Digital Mastery" to help chart your course forward. An interactive Excel tool associated with this report is also available to download. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.