Nigel Fenwick

Vice President, Principal Analyst Serving eBusiness & Channel Strategy Professionals

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Nigel serves digital business professionals working across the C-suite to provide insight and guidance in a world disrupted by technology. A leader in digital business and strategy, Nigel can be seen speaking at events around the world and is frequently quoted in both trade and mainstream media. Recognized as a visionary with insight into emerging trends, he has published leading research on digital transformation, social media, business strategy, innovation, retail, and marketing. His latest research on digital business examines customer value and the fundamental business changes needed in the age of the customer to win, serve, and retain customers.

Previous Work Experience

Nigel's career spans 30 years in marketing, business, and technology leadership roles. After earning a first degree in computing in business, Nigel dedicated his career to transforming business through technology. Reebok UK recruited Nigel to its executive board when he was just 26. While with Reebok, he pursued innovations in technology to help the company become the No. 1 sportswear brand in the UK while simultaneously pioneering the offshore software development model with the founders of Infosys. Reebok subsequently transferred Nigel to the USA to help Reebok globally. Following Reebok, Nigel moved into marketing leadership at Transatlantic Software before launching a startup researching emerging internet retailing trends and another supplying vehicle telematics. Nigel joined Forrester as the general manager and practice leader of Forrester's Leadership Boards business in 2006, growing the business more than 300% in three years. Nigel is based in Cambridge, Massachusetts, and holds UK and US citizenships.

Education

Nigel holds a first degree in computing in business from the University of Huddersfield (UK) and an MBA with concentrations in marketing and international business from Warwick Business School at the University of Warwick (UK).

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Nigel Fenwick

Vice President, Principal Analyst Serving eBusiness & Channel Strategy Professionals

Read Nigel's blog posts

Previous Work Experience

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Nigel Fenwick's Research

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For CIO Professionals

REPORT: Predictions 2019: The Internet Of Things

IoT's Business Promise Persists After A Consumer Reckoning

November 6, 2018 Michele Pelino, Frank E. Gillett, Julie A. Ask, Nigel Fenwick, Paul Miller, Dan Bieler, Bill Martorelli, Merritt Maxim

This report shares Forrester's 2019 predictions to help CIOs and their business counterparts tackle the rapidly changing internet-of-things (IoT) landscape to deliver and enable connected products and business processes.
For CIO Professionals

REPORT: Discover Disruptive Strategies With The Business Innovation Canvas

Strategic Plan: The Innovation And Emerging Technology Playbook

September 21, 2018Nigel Fenwick

To disrupt their business, CIOs and business leaders need to adopt a startup mindset. But that's easier said than done. A successful innovation strategy must be developed from the outside in. Forrester's Business Innovation Canvas is a tool that will help accelerate strategy formulation. Learn how to apply the innovation canvas inside your business and use it to challenge established thinking and effect real change.
For eBusiness & Channel Strategy Professionals

REPORT: How To Build A Platform Business

Start With A Real Customer Problem, Not APIs And Ecosystem Envy

September 17, 2018 Ted Schadler, Nigel Fenwick

Platform businesses reshape industries by dramatically improving the economics of integration and service delivery. To earn a place in the platform economy, digital business leaders must commercialize services that customers and suppliers embed into their operations. We interviewed 33 platform businesses, including Dropbox, General Electric, PayPal, and SupplyOn, to find out how. The answer? Start with a real customer problem, not APIs or ecosystem envy. Your biggest opportunity is probably to platform-enable your capabilities to enter new markets.
For eBusiness & Channel Strategy Professionals

REPORT: Digital Snakes And Ladders

Play The Game To Identify Tactics To Improve Your Digital Business Maturity

August 10, 2018Nigel Fenwick

While every company's digital journey is unique, many tactics to accelerate digital transformation remain common across companies and industries. This report collects these best practices within the framework of a game designed to facilitate learning in a workshop environment. Digital business leaders can use this report and the accompanying game board to accelerate their firms' digital journeys.
For CMO Professionals

REPORT: Forrester Infographic: Digital Transformation, Disruption, And Risk

Mind The Gap: Digital Disruptors Extend Their Lead Over Less Mature Companies

June 6, 2018Nigel Fenwick, Jennifer Isabella, Victor Milligan

Companies beginning their digital journeys may already be too far behind to compete effectively. This infographic for CMOs highlights the dramatic differences between leaders and laggards in the digital economy.

For eBusiness & Channel Strategy Professionals

REPORT: The Digital Business Imperative

February 15, 2017 Ted Schadler, Nigel Fenwick

Customers' power in the marketplace continues to ramp up, so eBusiness leaders still need to transform digital customer experiences, including marketing, sales, and channels. The ability to align products, operations, and business models to what we call a "customer-obsessed operating model" will determine firms' ultimate success. To digitally transform both experiences and operations, eBusiness professionals will apply technology to these facets of the business, ensuring that they are customer-led and insights-driven. This is an update of a previously published report. Forrester reviews and updates it periodically for continued relevance and accuracy; we revised this edition to factor in new data, examples, and ideas.
For CIO Professionals

REPORT: Plan Strategy Around 10 Business Trends

May 2, 2012Nigel Fenwick

CIOs and IT strategists participating in strategic planning must bring to the discussion an understanding of emerging business trends. This report provides our take on the important emerging business trends CIOs need to plan for. Each of the trends identified in this research has the potential to transform future business. In addition, we call out where we see a trend will have a profound impact on a specific industry. Through regular updates, we'll keep CIOs on top of the trends that matter.
For CMO Professionals

REPORT: The Future Of Business Is Digital

The Powerful Advantages Of Embracing Dynamic Ecosystems Of Value

March 10, 2014Nigel Fenwick, Martin Gill

Business leaders don't think of digital as central to their business because in the past, it hasn't been. But now your customers, your products, your business operations, and your competitors are fundamentally digital. While 74% of business executives say their company has a digital strategy, only 15% believe that their company has the skills and capabilities to execute on that strategy. A piecemeal strategy of bolting on digital channels or methods is no longer sufficient. Instead, you must think of your company as part of a dynamic ecosystem of value that connects digital resources inside and outside the company as needed to compete. You must harness digital technologies, both to deliver a superior customer experience and to drive the agility and operational efficiency you need to stay competitive.
For CMO Professionals

REPORT: Digital Rewrites The Rules Of Business

The Vision Report In The Digital Business Playbook

February 26, 2018Nigel Fenwick, Ted Schadler

Digital technology dramatically improves the economics and capabilities of every business. Using hardware, software, algorithms, and the internet, it's 10 times cheaper and faster to engage customers, create offerings, harness partners, and operate your business. Digital natives like Amazon and Tesla and innovative giants like CaixaBank and Siemens embrace digital's new rules of business. They create customer value with technology at the core. It's your job as a digital business leader to apply the rules to engage, compete, and grow. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.
For CIO Professionals

REPORT: Six Strategies To Strengthen Your Company's Digital DNA

Assess Your Company's Readiness For Your Digital Journey

February 17, 2017Nigel Fenwick

Digital transformation is a journey, not a destination. And every journey has a starting point. What you do next depends on where you begin. Use this self-assessment to find out where your company is today, then use the report "Begin Your Journey To Digital Mastery" to help chart your course forward. An interactive Excel tool associated with this report is also available to download. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.