Nigel   Fenwick

Nigel Fenwick

Vice President, Principal Analyst Serving eBusiness & Channel Strategy Professionals

Nigel serves digital business professionals working across the C-suite to provide insight and guidance in a world disrupted by technology. A leader in digital business and strategy, Nigel can be seen speaking at events around the world and is frequently quoted in both trade and mainstream media. Recognized as a visionary with insight into emerging trends, he has published leading research on digital transformation, social media, business strategy, innovation, retail, and marketing. His latest research on digital business examines customer value and the fundamental business changes needed in the age of the customer to win, serve, and retain customers.

Previous Work Experience

Nigel's career spans 30 years in marketing, business, and technology leadership roles. After earning a first degree in computing in business, Nigel dedicated his career to transforming business through technology. Reebok UK recruited Nigel to its executive board when he was just 26. While with Reebok, he pursued innovations in technology to help the company become the No. 1 sportswear brand in the UK while simultaneously pioneering the offshore software development model with the founders of Infosys. Reebok subsequently transferred Nigel to the USA to help Reebok globally. Following Reebok, Nigel moved into marketing leadership at Transatlantic Software before launching a startup researching emerging internet retailing trends and another supplying vehicle telematics. Nigel joined Forrester as the general manager and practice leader of Forrester's Leadership Boards business in 2006, growing the business more than 300% in three years. Nigel is based in Cambridge, Massachusetts, and holds UK and US citizenships.

Education

Nigel holds a first degree in computing in business from the University of Huddersfield (UK) and an MBA with concentrations in marketing and international business from Warwick Business School at the University of Warwick (UK).

Nigel Fenwick

Vice President, Principal Analyst Serving eBusiness & Channel Strategy Professionals

Nigel serves digital business professionals working across the C-suite to provide insight and guidance in a world disrupted by technology. A leader in digital business and strategy, Nigel can be seen speaking at events around the world and is frequently quoted in both trade and mainstream media. Recognized as a visionary with insight into emerging trends, he has published leading research on digital transformation, social media, business strategy, innovation, retail, and marketing. His latest research on digital business examines customer value and the fundamental business changes needed in the age of the customer to win, serve, and retain customers.

Previous Work Experience

Nigel's career spans 30 years in marketing, business, and technology leadership roles. After earning a first degree in computing in business, Nigel dedicated his career to transforming business through technology. Reebok UK recruited Nigel to its executive board when he was just 26. While with Reebok, he pursued innovations in technology to help the company become the No. 1 sportswear brand in the UK while simultaneously pioneering the offshore software development model with the founders of Infosys. Reebok subsequently transferred Nigel to the USA to help Reebok globally. Following Reebok, Nigel moved into marketing leadership at Transatlantic Software before launching a startup researching emerging internet retailing trends and another supplying vehicle telematics. Nigel joined Forrester as the general manager and practice leader of Forrester's Leadership Boards business in 2006, growing the business more than 300% in three years. Nigel is based in Cambridge, Massachusetts, and holds UK and US citizenships.

Education

Nigel holds a first degree in computing in business from the University of Huddersfield (UK) and an MBA with concentrations in marketing and international business from Warwick Business School at the University of Warwick (UK).

Nigel Fenwick's Research

Most RecentMost Popular
  • For CIO Professionals

    REPORT: Predictions 2019: The Internet Of Things

    IoT's Business Promise Persists After A Consumer Reckoning

    November 6, 2018 Michele Pelino, Frank E. Gillett, Julie A. Ask, Nigel Fenwick, Paul Miller, Dan Bieler, Bill Martorelli, Merritt Maxim

    This report shares Forrester's 2019 predictions to help CIOs and their business counterparts tackle the rapidly changing internet-of-things (IoT) landscape to deliver and enable connected products and business processes.

  • For CIO Professionals

    REPORT: Discover Disruptive Strategies With The Business Innovation Canvas

    Strategic Plan: The Innovation And Emerging Technology Playbook

    September 21, 2018Nigel Fenwick

    To disrupt their business, CIOs and business leaders need to adopt a startup mindset. But that's easier said than done. A successful innovation strategy must be developed from the outside in. Forrester's Business Innovation Canvas is a tool that will help accelerate strategy formulation. Learn how to apply the innovation canvas inside your business and use it to challenge established thinking and effect real change.

  • For eBusiness & Channel Strategy Professionals

    REPORT: How To Build A Platform Business

    Start With A Real Customer Problem, Not APIs And Ecosystem Envy

    September 17, 2018 Ted Schadler, Nigel Fenwick

    Platform businesses reshape industries by dramatically improving the economics of integration and service delivery. To earn a place in the platform economy, digital business leaders must commercialize services that customers and suppliers embed into their operations. We interviewed 33 platform businesses, including Dropbox, General Electric, PayPal, and SupplyOn, to find out how. The answer? Start with a real customer problem, not APIs or ecosystem envy. Your biggest opportunity is probably to platform-enable your capabilities to enter new markets.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Digital Snakes And Ladders

    Play The Game To Identify Tactics To Improve Your Digital Business Maturity

    August 10, 2018Nigel Fenwick

    While every company's digital journey is unique, many tactics to accelerate digital transformation remain common across companies and industries. This report collects these best practices within the framework of a game designed to facilitate learning in a workshop environment. Digital business leaders can use this report and the accompanying game board to accelerate their firms' digital journeys.

  • For CMO Professionals

    REPORT: Forrester Infographic: Digital Transformation, Disruption, And Risk

    Mind The Gap: Digital Disruptors Extend Their Lead Over Less Mature Companies

    June 6, 2018Nigel Fenwick, Jennifer Isabella, Victor Milligan

    Companies beginning their digital journeys may already be too far behind to compete effectively. This infographic for CMOs highlights the dramatic differences between leaders and laggards in the digital economy.

View all of Nigel Fenwick's Research

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