Nigel Fenwick

Vice President, Principal Analyst Serving eBusiness & Channel Strategy Professionals

Read Nigel's blog posts

Nigel serves digital business professionals working across the C-suite to provide insight and guidance in a world disrupted by technology. A leader in digital business and strategy, Nigel can be seen speaking at events around the world and is frequently quoted in both trade and mainstream media. Recognized as a visionary with insight into emerging trends, he has published leading research on digital transformation, social media, business strategy, innovation, retail, and marketing. His latest research on digital business examines customer value and the fundamental business changes needed in the age of the customer to win, serve, and retain customers.

Previous Work Experience

Nigel's career spans 30 years in marketing, business, and technology leadership roles. After earning a first degree in computing in business, Nigel dedicated his career to transforming business through technology. Reebok UK recruited Nigel to its executive board when he was just 26. While with Reebok, he pursued innovations in technology to help the company become the No. 1 sportswear brand in the UK while simultaneously pioneering the offshore software development model with the founders of Infosys. Reebok subsequently transferred Nigel to the USA to help Reebok globally. Following Reebok, Nigel moved into marketing leadership at Transatlantic Software before launching a startup researching emerging internet retailing trends and another supplying vehicle telematics. Nigel joined Forrester as the general manager and practice leader of Forrester's Leadership Boards business in 2006, growing the business more than 300% in three years. Nigel is based in Cambridge, Massachusetts, and holds UK and US citizenships.

Education

Nigel holds a first degree in computing in business from the University of Huddersfield (UK) and an MBA with concentrations in marketing and international business from Warwick Business School at the University of Warwick (UK).

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Nigel Fenwick

Vice President, Principal Analyst Serving eBusiness & Channel Strategy Professionals

Read Nigel's blog posts

Previous Work Experience

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Nigel Fenwick's Research

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For CIO Professionals

REPORT: The Forrester Wave™: Global Digital Business Transformation Accelerators, Q1 2019

The 15 Providers That Matter Most And How They Stack Up

March 19, 2019Nigel Fenwick

In our 24-criterion evaluation of global digital business transformation accelerators, we identified the 15 most significant ones — Accenture, Atos, Capgemini, Cognizant, Deloitte, DXC Technology, EY, IBM, Infosys, KPMG, McKinsey & Company, Publicis Sapient, PwC, Tata Consultancy Services (TCS), and Wipro — and researched, analyzed, and scored them. This report shows how each provider measures up and helps CIOs select the right one for their needs.
For eBusiness & Channel Strategy Professionals

REPORT: How To Build A Better (Digital) Mousetrap

Apply Design Thinking To Develop An Iterative Platform Strategy

February 20, 2019Nigel Fenwick

For centuries, entrepreneurs have toiled to develop innovative products. The drive to build a better mousetrap is rooted in a desire to solve problems that many customers face. The fundamental shift in today's economy is that the tools to build tomorrow's better mousetrap are digital. To succeed, CEOs and digital business leaders must create future mousetraps on digital platforms. This report sets out how digital leaders must shape business strategy to succeed in a platform economy.
For CIO Professionals

REPORT: Business Platform Vendors Step Up To Accelerate Software-Based Transformation

Software Companies Now Offer Digital Transformation Consulting

February 19, 2019Nigel Fenwick

Forrester's Now Tech research on transformation accelerators highlights services firms with the capabilities to help CIOs and CDOs effectively scale local innovation and deliver enterprisewide digital transformation to create new business models. But the market for acceleration services also extends into an ecosystem of software platform vendors. Three platform vendors are already stepping up to offer customers accelerator advisory services.
For CIO Professionals

REPORT: Now Tech: Digital Business Transformation Accelerators, Q4 2018

Forrester's Overview Of 31 Digital Business Transformation Services Providers

December 13, 2018Nigel Fenwick

You can use digital business transformation accelerators to develop transformation strategies, build and test digital prototypes, and integrate prototypes into your business model at scale. But to access these benefits, you'll first have to select from a diverse set of vendors — vendors that vary by size, capabilities, geography, and vertical market focus. CIOs and chief digital officers should use Forrester's Now Tech report to understand the value they can expect from a digital business transformation accelerator and select vendors based on reach, resources, and capabilities.
For CIO Professionals

REPORT: Predictions 2019: The Internet Of Things

IoT's Business Promise Persists After A Consumer Reckoning

November 6, 2018 Michele Pelino, Frank E. Gillett, Julie A. Ask, Nigel Fenwick, Paul Miller, Dan Bieler, Bill Martorelli, Merritt Maxim

This report shares Forrester's 2019 predictions to help CIOs and their business counterparts tackle the rapidly changing internet-of-things (IoT) landscape to deliver and enable connected products and business processes.

For eBusiness & Channel Strategy Professionals

REPORT: The Digital Business Imperative

February 15, 2017 Ted Schadler, Nigel Fenwick

Customers' power in the marketplace continues to ramp up, so eBusiness leaders still need to transform digital customer experiences, including marketing, sales, and channels. The ability to align products, operations, and business models to what we call a "customer-obsessed operating model" will determine firms' ultimate success. To digitally transform both experiences and operations, eBusiness professionals will apply technology to these facets of the business, ensuring that they are customer-led and insights-driven. This is an update of a previously published report. Forrester reviews and updates it periodically for continued relevance and accuracy; we revised this edition to factor in new data, examples, and ideas.
For CIO Professionals

REPORT: Plan Strategy Around 10 Business Trends

May 2, 2012Nigel Fenwick

CIOs and IT strategists participating in strategic planning must bring to the discussion an understanding of emerging business trends. This report provides our take on the important emerging business trends CIOs need to plan for. Each of the trends identified in this research has the potential to transform future business. In addition, we call out where we see a trend will have a profound impact on a specific industry. Through regular updates, we'll keep CIOs on top of the trends that matter.
For CMO Professionals

REPORT: Digital Rewrites The Rules Of Business

The Vision Report In The Digital Business Playbook

February 26, 2018Nigel Fenwick, Ted Schadler

Digital technology dramatically improves the economics and capabilities of every business. Using hardware, software, algorithms, and the internet, it's 10 times cheaper and faster to engage customers, create offerings, harness partners, and operate your business. Digital natives like Amazon and Tesla and innovative giants like CaixaBank and Siemens embrace digital's new rules of business. They create customer value with technology at the core. It's your job as a digital business leader to apply the rules to engage, compete, and grow. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.
For CMO Professionals

REPORT: The Future Of Business Is Digital

The Powerful Advantages Of Embracing Dynamic Ecosystems Of Value

March 10, 2014Nigel Fenwick, Martin Gill

Business leaders don't think of digital as central to their business because in the past, it hasn't been. But now your customers, your products, your business operations, and your competitors are fundamentally digital. While 74% of business executives say their company has a digital strategy, only 15% believe that their company has the skills and capabilities to execute on that strategy. A piecemeal strategy of bolting on digital channels or methods is no longer sufficient. Instead, you must think of your company as part of a dynamic ecosystem of value that connects digital resources inside and outside the company as needed to compete. You must harness digital technologies, both to deliver a superior customer experience and to drive the agility and operational efficiency you need to stay competitive.
For CIO Professionals

REPORT: Six Strategies To Strengthen Your Company's Digital DNA

Assess Your Company's Readiness For Your Digital Journey

February 17, 2017Nigel Fenwick

Digital transformation is a journey, not a destination. And every journey has a starting point. What you do next depends on where you begin. Use this self-assessment to find out where your company is today, then use the report "Begin Your Journey To Digital Mastery" to help chart your course forward. An interactive Excel tool associated with this report is also available to download. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.