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Consumer Technographics

North American Technographics® Retail Online Benchmark Recontact Survey, 2013

Surveyed Date
July 2013
Number of Respondents


Forrester conducted an online survey fielded in July 2013 of 4,503 US individuals ages 18 to 88. For results based on a randomly chosen sample of this size, there is 95% confidence that the results have a statistical precision of plus or minus 1.5% of what they would be if the entire population of US online adults (defined as those online weekly or more often) had been surveyed. Forrester weighted the data by age, gender, income, broadband adoption, and region to demographically represent the adult US online population. The survey sample size, when weighted, was 4,476. (Note: Weighted sample sizes can be different from the actual number of respondents to account for individuals generally underrepresented in online panels.)

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