North America

With nearly 550 million people, North America comprises 23 sovereign states and 15 dependent territories that reach from Greenland and the Arctic Circle to the Caribbean Islands and the southernmost borders of Central America. Stretching across the middle of the continent from the Pacific to the Atlantic Ocean, the United States is the world’s third most-populous country and the largest national economy, second only to the European Union in terms of overall economy. This country and its northern neighbor Canada are among the wealthiest and most developed nations in the world.

Latest Research

  • For eBusiness & Channel Strategy Professionals

    REPORT: Forrester Data: Online Insurance Forecast, 2017 To 2022 (US)

    ForecastView Document

    February 15, 2018 Susan Wu

    This report looks at the factors that drive the size and growth of the motor, property, and life insurance markets in the US. It also details the size of online and web-influenced sales and outlines the offline and online factors that influence buying behaviors.

  • For Customer Experience Professionals

    REPORT: Clear Communication Is Vital For Government CX Success

    Improving How You Communicate Creates A Better Customer Experience — And Improves CX Metrics

    February 14, 2018 Faith Adams, Rick Parrish

    How well federal agencies communicate with their customers has a surprisingly large impact on the overall customer experience they deliver. This outsized influence can be a game-changer for your agency. In this report, we outline how 15 government agencies perform when it comes to clear communication and explain what they leave on the table by not communicating clearly. We also detail how some CX pros from regulated industries have successfully purged jargon from their communications and simplified their messaging to increase clarity and build trust.

  • For Infrastructure & Operations Professionals

    REPORT: The Technology-Augmented Employee

    How Emerging Technologies Like Artificial Intelligence Are Reshaping The Future Of Work

    February 13, 2018 J. P. Gownder

    Infrastructure and operations (I&O) leaders seek to drive employee productivity, engagement, and success by deploying a wide array of technologies. These include everything from traditional devices like PCs, tablets, and smartphones to emerging devices like wearables and smart glasses to powerful new software like artificial intelligence (AI) and intelligent agents. To successfully augment employees with technologies, you must first understand the terrain and best practices, which this report reveals.

  • For Application Development & Delivery Professionals

    REPORT: Three Trends Shape Digital Services Engagements

    Snapshot Of Three Trends In Forrester's Business Technographics 2017 Services Survey

    February 9, 2018 Amanda LeClair

    As enterprises strive to transform their organizations with digital technologies, the consulting and system integration marketplace is transforming as well. For this report, we take a look at three emerging trends in tech services: next-generation customer experience; software-as-a-service (SaaS)-driven business transformation; and new ways of working with services providers. This report will help application development and delivery (AD&D) professionals understand the maturity of those trends — and what it will mean for them in 2018.

  • For CMO Professionals

    REPORT: Amazon Will Own Your Customer In The Future

    February 8, 2018 James L. McQuivey

    Amazon has built the most powerful customer relationship ever, carefully constructing an ecosphere around tens of millions of customers. With aggressive moves in 2017, including buying Whole Foods for $14 billion and quickly exploiting it to sell Amazon Echo devices, Amazon is a necessary partner for companies of all stripes. CMOs must learn from and even imitate Amazon where possible. But they must also stay tethered to their consumers as Amazon envelops their shared customers in a cozy cocoon that will influence their use of every possible service.

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