North America

With nearly 550 million people, North America comprises 23 sovereign states and 15 dependent territories that reach from Greenland and the Arctic Circle to the Caribbean Islands and the southernmost borders of Central America. Stretching across the middle of the continent from the Pacific to the Atlantic Ocean, the United States is the world’s third most-populous country and the largest national economy, second only to the European Union in terms of overall economy. This country and its northern neighbor Canada are among the wealthiest and most developed nations in the world.

Latest Research

  • For Customer Experience Professionals

    REPORT: CXNYC 2017: The Breakaway CX Opportunity

    The Brightest Highlights From Forrester's 2017 Customer Experience Forum In New York

    October 12, 2017 David Truog

    After each of the Forum events that Forrester produces for customer experience (CX) professionals every year around the world, we ask attendees which sessions and themes were the most valuable. This report provides a snapshot of the brightest highlights at our CXNYC 2017 Forum in New York.

  • For CIO Professionals

    REPORT: Debunking The US Tech Talent Shortage

    Creative CIOs Will Find Or Develop The Tech Talent They Need

    October 12, 2017 Andrew Bartels, Nate Meneer

    Studies and white papers routinely claim that the US is facing a tech talent gap. This claim resonates with many CIOs who have had their own challenges recruiting the right talent. But while competition for certain tech skills is tight, Forrester believes the situation is manageable. This report provides an overview of the tech labor market and provides CIOs with actionable strategies for mitigating their talent challenges.

  • For Customer Experience Professionals

    REPORT: The US Auto And Home Insurance Customer Experience Index, 2017

    How US Auto And Home Insurance Brands Earn Loyalty With The Quality Of Their Experience

    October 12, 2017 Ellen Carney

    How well do leading auto and home insurance brands earn loyalty with the quality of their customer experience (CX)? This year, we reveal the complete rankings of 19 auto and home insurance brands that were analyzed as part of the US CX Index. We also unveil surprising trends in CX quality and the role that emotion plays in CX. Customer experience professionals can use this report to inform their ongoing improvement efforts.

  • For B2C Marketing Professionals

    REPORT: The State Of Empowered Customers And Technology: Benchmark 2017, Global

    Global Consumer Technographics®

    October 6, 2017 Anjali Lai

    Consumer behaviors and expectations are rapidly evolving, but the rate of change differs across the globe. And while similar attitudes drive the most empowered customers, their device usage varies by country. In our first benchmark on the global state of empowered customers and technology, we reveal the impact of technology on empowered customers' attitudes and behaviors in North America, Europe, and Asia Pacific. The data-driven insights included here help B2C marketers design marketing plans to engage their most empowered customers internationally.

  • For B2B Marketing Professionals

    REPORT: The Birth Of The B2B Consumer

    Adopt A B2C Mindset To Meet Buyers' Changing Preferences

    October 5, 2017 Steven Casey

    B2B buyers are acting more like consumers every day. Driving this change is a combination of learned and native digital consumer behaviors that are having a dramatic impact on every phase of the B2B customer life cycle. To meet the needs of the emerging B2B consumer, B2B marketers need to rethink and evolve every aspect of their strategies, programs, and tactics, from branding to lead generation and post-sale engagement.

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