North America

With nearly 550 million people, North America comprises 23 sovereign states and 15 dependent territories that reach from Greenland and the Arctic Circle to the Caribbean Islands and the southernmost borders of Central America. Stretching across the middle of the continent from the Pacific to the Atlantic Ocean, the United States is the world’s third most-populous country and the largest national economy, second only to the European Union in terms of overall economy. This country and its northern neighbor Canada are among the wealthiest and most developed nations in the world.

Latest Research

  • For Infrastructure & Operations Professionals

    REPORT: Adoption Profile: Public Cloud In North America, Q2 2018

    Pragmatic Cloud Strategies Provide A Path To Innovation Sustainability

    April 19, 2018 Lauren E. Nelson

    Cloud skills are key for infrastructure and operations (I&O) professionals, who now have a stronger experience base. But enterprises still struggle to find an approach that reflects their own circumstances and best interests. Pragmatic cloud is on the rise, accelerating change, correcting low-value cloud contracts, and making new developer innovation sustainable. This report assesses the current state of public cloud adoption and maturity in North America, focusing on trends around cloud strategy and governance, cloud migration, and platform-as-a-service (PaaS) and container adoption. It also highlights notable developments in Canada.

  • For Infrastructure & Operations Professionals

    REPORT: Adoption Profile: Private Cloud In North America, Q2 2018

    Adoption And Accuracy Increase Despite The Ongoing Migration Craze

    April 19, 2018 Lauren E. Nelson

    Private cloud adoption in North America has regained momentum over the past year. Whether your organization is seeking a platform to enable developers or a way to optimize existing systems, private cloud remains a key part of enterprise hybrid cloud strategies. In 2017, enterprise infrastructure and operations (I&O) leaders looked for opportunities to mitigate the complexity, cost, and difficulty of private cloud — the start of the pragmatic private cloud era. This report explores current trends in private cloud adoption, using data from the Forrester Data Global Business Technographics® Infrastructure Survey, 2017.

  • For eBusiness & Channel Strategy Professionals

    REPORT: The New Paradigm Of Retail

    Vision: The Retail eCommerce Playbook

    April 18, 2018 Ananda Chakravarty

    Omnichannel services continue to change the offers that retailers provide and the ways consumers buy. The demands on retailers are changing in lockstep. Even as eCommerce sales grow, retailers must adjust to shrinking margins and customers cherry picking the best deals. Mobile's growing influence also affects consumer web and in-store sales, even when buyers are physically browsing the aisles of retailers. This report explores the shifting retail foundations for digital business pros and outlines how innovative firms can thrive amid these challenges. This report was originally published in November 2012 and updated in 2014, 2016, and 2017. We updated this report for 2018 using new data from Forrester Data Consumer Technographics®.

  • For eBusiness & Channel Strategy Professionals

    REPORT: The Forrester Life Insurance Wave™: US Sales Websites, Q2 2018

    US Life Insurers Disappoint With Weak Digital Guidance

    April 18, 2018 Ellen Carney, Jennifer Wise

    Digital touchpoints are supplementing and sometimes displacing traditional sales touchpoints like advisors as customers research and then buy life insurance. To see how helpful they are to customers, we evaluated the websites of seven US life insurance companies. This report lays out where these companies excel — and where they lag — as well as what digital business strategy and customer experience executives can learn from them.

  • For eBusiness & Channel Strategy Professionals

    REPORT: The Future Of The Digital Store

    Vision: The Digital Store Playbook

    April 13, 2018 Ananda Chakravarty

    Today's empowered customers use multiple digital devices to engage with brands and retailers on their own terms while shopping in-store. At the same time, new technologies are transforming retail store operations, allowing stores to operate with greater efficiency and flexibility. To remain competitive, digital business executives must take the lead internally to test, pilot, implement, and optimize digital store technologies that improve both store operations and customer experiences. This report outlines the future of the digital store for retail digital business professionals. This is an update of a previously published report; Forrester reviews and revises it periodically for continued relevance and accuracy.

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