North America

With nearly 550 million people, North America comprises 23 sovereign states and 15 dependent territories that reach from Greenland and the Arctic Circle to the Caribbean Islands and the southernmost borders of Central America. Stretching across the middle of the continent from the Pacific to the Atlantic Ocean, the United States is the world’s third most-populous country and the largest national economy, second only to the European Union in terms of overall economy. This country and its northern neighbor Canada are among the wealthiest and most developed nations in the world.

Latest Research

  • For eBusiness & Channel Strategy Professionals

    REPORT: The Future Of The Digital Store

    Vision: The Digital Store Playbook

    April 23, 2019 Fiona Swerdlow

    Today's empowered customers use multiple digital devices to engage with brands and retailers on their own terms while shopping in-store. At the same time, new technologies are transforming retail store operations, allowing stores to operate with greater efficiency and flexibility. To remain competitive, digital business executives must take the lead internally to test, pilot, implement, and optimize digital store technologies that improve both store operations and customer experiences. This report outlines the future of the digital store for retail digital business professionals. This is an update of a previously published report; Forrester reviews and revises it periodically for continued relevance and accuracy.

  • For Customer Insights Professionals

    REPORT: Forrester Analytics: Smart Home Devices Forecast, 2018 To 2023 (US)

    ForecastView Document

    April 22, 2019 Meenakshi Tiwari, Frank E. Gillett, Satish Meena

    The smart home has moved past its early adoption stage, and we expect it to grow at a CAGR of 26.2% between 2018 and 2023. In this report, we share our outlook for the US smart home, including its drivers and inhibitors. Our forecast covers 12 main categories: smoke/carbon-monoxide detection systems, do-it-yourself home monitoring, professionally monitored home security systems, connected door locks, smart thermostats, smart bulbs and lighting, electricity monitoring, dependent care monitoring, pet monitoring, garden and lawn, connected speakers, and smart speakers.

  • For Application Development & Delivery Professionals

    REPORT: Audio: The State Of Extended Reality (XR) In 2019

    Listen To Forrester's Overview Of The Opportunities, Challenges, And Future Of Augmented, Virtual, And Mixed Reality

    April 19, 2019 Jeffrey S. Hammond, Julie A. Ask

    Recent updates in hardware and development tools make extended reality (XR) ready for primetime in the enterprise. Important use cases are to extend expertise, assist with complex sales, and train new employees. Smartphone-only services have good developer tools but limited immersiveness. Building for hands-free hardware is more complex given the fragmented ecosystem. In this audio series, Jeffrey Hammond and Julie Ask discuss the state of extended reality, including commercial opportunities, challenges, the developer environment, and what's coming next.

  • For Security & Risk Professionals

    REPORT: The Business Case For Security Awareness And Training

    How To Measure Changes In Security Behavior And Culture

    April 11, 2019 Jinan Budge, Claire O'Malley

    Everyone has long recognized the importance of the human element to cybersecurity, yet we still see staff acting unwisely and inviting threat actors into our networks. It's clear that something isn't working. Historically, security awareness and training (SA&T) efforts have been half-hearted and investment in more sophisticated solutions has been limited. But done right, SA&T initiatives can foster security-aware behaviors and change the culture throughout your organization. This report shows security and risk (S&R) pros how to measure the benefit of SA&T initiatives and solutions to justify more investment. This is an update of a previously published report; Forrester reviews and update it periodically for continued relevance and accuracy.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Use In-App Messaging To Drive App Updates

    Screen-Shot Examples Of In-App Messaging Highlight Best Practices

    April 5, 2019 Julie A. Ask

    One of the most frequently asked questions Forrester receives from mobile app product owners is, “What do I need to do to drive app updates?” In-app messaging is one method. Progressively urgent nudging trumps ultimatums, especially if switching costs are low. If you are in retail banking, being polite and persistent will yield results. If you’re in a nice-to-have, not need-to-have, category, you’ll have to work harder. This PowerPoint deck contains annotated screen shots from financial services and other brands that show how to do in-app messaging well.

View all research

Analysts Who Cover North America

View all related analysts