North America

With nearly 550 million people, North America comprises 23 sovereign states and 15 dependent territories that reach from Greenland and the Arctic Circle to the Caribbean Islands and the southernmost borders of Central America. Stretching across the middle of the continent from the Pacific to the Atlantic Ocean, the United States is the world’s third most-populous country and the largest national economy, second only to the European Union in terms of overall economy. This country and its northern neighbor Canada are among the wealthiest and most developed nations in the world.

Latest Research

  • For eBusiness & Channel Strategy Professionals

    REPORT: Forrester Analytics: Online Holiday Retail Sales Forecast, 2018 (US)

    ForecastView Document

    October 15, 2018 Susan Wu, Sucharita Kodali

    Forrester estimates that US online holiday sales will reach $151 billion in 2018, representing 14% growth over 2017. This 2018 forecast includes online holiday historical sales from 2008. It also includes key drivers and trends behind the forecast numbers.

  • For eBusiness & Channel Strategy Professionals

    REPORT: The Forrester Banking Wave™: Global Mobile Apps Summary, 2018

    Mobile Banking Leaders Keep Raising The Bar On Functionality And User Experience

    September 27, 2018 Benjamin Ensor, Arnav Gupta, Aurelie L'Hostis, Gina Bhawalkar, Peter Wannemacher

    Mobile apps have become the touchpoint of choice for millions of people to manage their finances. Digital banking teams need to build mobile banking experiences around customer needs, empowering customers to manage their finances while reassuring them with helpful support. To see how helpful and easy to use mobile apps are to customers, we evaluated the apps of 42 leading banks worldwide. This report lays out where these banks excel, where they lag, and what digital business strategy and customer experience executives can learn from them.

  • For eBusiness & Channel Strategy Professionals

    REPORT: The Forrester Banking Sales Wave™: US Mobile Sites, Q3 2018

    US Banks Need Better Content To Win Prospects

    September 26, 2018 Alyson Clarke, Andrew Hogan, August Du Pont

    Checking accounts are central to a customer's relationship with their primary bank, and an increasing number of customers are using their mobile phone to find research and apply for an account. To assess how helpful sites are to customers with smartphones, we evaluated the mobile sites of six large US banks. This report identifies where these companies excel — and where they lag — and what digital business strategy and customer experience executives can learn from them.

  • For Infrastructure & Operations Professionals

    REPORT: Become A Unicorn With Infrastructure-As-Code

    Strategic Plan: The Infrastructure Transformation Playbook

    September 19, 2018 Chris Gardner

    For digital business models to evolve and succeed, infrastructure and operations (I&O) teams must disrupt their traditional infrastructure architecture strategies with infrastructure-as-code (IaC). This includes investing in not only hybrid cloud but also containers, composable infrastructure, and the automation to support these workloads, no matter where they live. "Unicorns" such as Amazon, Facebook, and Google have long relied on IaC for production. As we hurtle toward ubiquitous internet-of-things (IoT) and edge computing, a holistic strategy for IaC becomes more important to enterprises than ever. This is an update of a previously published report; Forrester reviews and revises it periodically for continued relevance and accuracy.

  • For Infrastructure & Operations Professionals

    REPORT: The Nuanced World Of Cloud Adoption In Canada

    September 18, 2018 Lauren E. Nelson

    Infrastructure and operations (I&O) professionals shouldn't judge North American cloud adoption by the US marketplace alone. Canadian cloud adoption is strong and gaining momentum with the entrance of the cloud giants over the past few years. Their presence is concentrated in Eastern Canada, leaving Western Canada challenged with significant latency to access these facilities while still meeting difficult compliance regulations. This report covers current cloud adoption rates, defines challenges faced by Western provinces, and highlights some of the most innovative cloud use cases in Canada.

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