North America

With nearly 550 million people, North America comprises 23 sovereign states and 15 dependent territories that reach from Greenland and the Arctic Circle to the Caribbean Islands and the southernmost borders of Central America. Stretching across the middle of the continent from the Pacific to the Atlantic Ocean, the United States is the world’s third most-populous country and the largest national economy, second only to the European Union in terms of overall economy. This country and its northern neighbor Canada are among the wealthiest and most developed nations in the world.

Latest Research

  • For Security & Risk Professionals

    REPORT: Best Practices: Mitigating Insider Threats

    Defend Your Organization Against The Threats Insiders Pose

    May 31, 2019 Joseph Blankenship, Claire O'Malley

    Whether accidental or malicious, insider incidents can result in financial fraud, privacy abuses, intellectual property theft, or damage to infrastructure. It's difficult for security pros to detect this suspicious activity because insiders need to have privileged access to data to do their jobs. Since insiders are people and, therefore, entitled to privacy and due process, security pros must handle these incidents with greater care than external threats. This report describes how to build an insider threat program. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Notifications In Regulated Industries: Healthcare

    This Infographic Outlines The Current Environment, Challenges, And Solutions For Secure Messaging

    May 17, 2019 Arielle Trzcinski, Julie A. Ask, Heidi Shey, Fatemeh Khatibloo

    Three-quarters of healthcare, financial services, and insurance firms are using SMS or push notifications. Their primary objectives? Improving the customer experience and reducing operational costs, such as inbound calls to the contact center, fraud, and appointment no-shows. But messaging remains aspirational for most firms, as the combination of risk-averse compliance teams and restrictive regulations prevents them from sending content in mobile messages that would achieve these goals.

  • For eBusiness & Channel Strategy Professionals

    REPORT: The Forrester Banking Wave™: US Mobile Apps, Q2 2019

    US Mobile Banking Experiences Are Often Effective, Sometimes Easy, But Rarely Evoke Positive Emotions — Leaders Are Improving All Three

    May 15, 2019 Peter Wannemacher, Gina Bhawalkar, August Du Pont

    Mobile apps have become the touchpoint of choice for millions of Americans to manage their finances. Digital banking teams need to build mobile banking experiences around customer needs, empowering customers to manage their finances while reassuring them with helpful support. To see how helpful and easy-to-use mobile banking apps are to customers, we evaluated the apps of eight banks. This report lays out where these banks excel, where they lag, and what digital business strategy and customer experience executives can learn from them.

  • For eBusiness & Channel Strategy Professionals

    REPORT: The Forrester Banking Wave™: Canadian Mobile Apps, Q2 2019

    Leading Canadian Banks Are Raising The Bar By Moving Faster

    May 15, 2019 Gina Bhawalkar, Peter Wannemacher, August Du Pont

    Mobile apps have become the touchpoint of choice for millions of Canadians to manage their finances. Digital banking teams need to build mobile banking around customer needs, empowering customers to manage their finances while respecting their time with efficient, easy task flows. To see how helpful and easy-to-use mobile apps are to customers, we evaluated the apps of the big five Canadian banks. This report lays out where these banks excel, where they lag, and what digital business strategy and customer experience executives can learn from them.

  • For B2C Marketing Professionals

    REPORT: Forrester Analytics: Social Media Advertising Forecast, 2018 To 2023 (US)

    ForecastView Document

    May 9, 2019 Brandon Verblow, Jessica Liu

    Social media has provided marketers with some of the most effective tools ever developed for targeting potential customers, and in the process it has garnered a massive share of firms' advertising budgets. However, the medium now faces tough questions about the societal costs it extracts. This report evaluates how marketers' ad spending on social media will evolve in light of this increased scrutiny. It also for the first time quantifies and explores the impact of video ads within social media.

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