North America

With nearly 550 million people, North America comprises 23 sovereign states and 15 dependent territories that reach from Greenland and the Arctic Circle to the Caribbean Islands and the southernmost borders of Central America. Stretching across the middle of the continent from the Pacific to the Atlantic Ocean, the United States is the world’s third most-populous country and the largest national economy, second only to the European Union in terms of overall economy. This country and its northern neighbor Canada are among the wealthiest and most developed nations in the world.

Latest Research

  • For eBusiness & Channel Strategy Professionals

    REPORT: The State Of US mCommerce 2018: Direct Revenues Belie Trillion-Dollar Store Sales Impact

    Smartphone Highlights From The Forrester Data: Mobile And Tablet Commerce Forecast, 2017 To 2022 (US)

    August 14, 2018 Julie A. Ask, Susan Wu, Meredith Cain

    Too many digital business professionals still treat mCommerce as a scaled-down version of eCommerce. They become discouraged by low conversion rates and lackluster app downloads, despite years of investment. They fail to prioritize using mobile to influence sales. This report highlights key learnings from Forrester's mobile phone forecast and explores the drivers and inhibitors of mCommerce.

  • For B2C Marketing Professionals

    REPORT: Forrester Analytics: Video Advertising Forecast, 2018 To 2023 (US)

    ForecastView Document

    August 6, 2018 Brandon Verblow

    Consumers are accessing video content across a growing variety of channels. Advertisers can no longer rely on a single channel to deliver their message. For marketers, this forecast offers guidance on how to allocate video ad budgets in this changing environment. For media companies, it is an essential tool for understanding competitive positioning and for strategy planning. It provides detail on video users across 14 categories, online versus offline video time spent, and the segmentation of video ad spending across TV, display video, and social video.

  • For Application Development & Delivery Professionals

    REPORT: Embrace Continuous Improvement To Power Customer Service Operations

    Continuous Improvement: The Contact Centers For Customer Service Playbook

    August 3, 2018 Kate Leggett, Art Schoeller

    Companies struggle to deliver effective, personal customer service that meets customer expectations and doesn't break the bank. Application development and delivery (AD&D) pros can improve customer service delivery by solidifying existing foundations, choosing a pragmatic approach to benchmarking current operations, and investing in initiatives that have real impact. This report provides a framework for how to embrace continuous improvement for customer service. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.

  • For Security & Risk Professionals

    REPORT: The State Of Consumer Authentication, 2018 (US)

    Keep Up With Digital Consumers

    August 2, 2018 Merritt Maxim, Salvatore Schiano

    Consumer online authentication habits are evolving, including password usage, two-factor authentication adoption, and biometrics. This infographic looks at authentication behaviors and attitudes of US consumers to help security and risk professionals adapt their customer identity and access management strategies to better serve customers.

  • For eBusiness & Channel Strategy Professionals

    REPORT: How US Consumers Research And Buy Checking Accounts, 2018

    Family And Friends Strongly Influence Decisions, And Branches Still Dominate The Application Process

    August 2, 2018 Alyson Clarke

    Checking accounts are one of the top-selling financial products in the US. But more importantly, checking accounts are central to a customer's relationship with their primary bank. To help digital teams win the checking account relationship, we surveyed US online adults to find out how they research and buy checking accounts. Digital banking executives need to lift their game and provide a faster digital account opening if they want more customers to apply online.

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