North America

With nearly 550 million people, North America comprises 23 sovereign states and 15 dependent territories that reach from Greenland and the Arctic Circle to the Caribbean Islands and the southernmost borders of Central America. Stretching across the middle of the continent from the Pacific to the Atlantic Ocean, the United States is the world’s third most-populous country and the largest national economy, second only to the European Union in terms of overall economy. This country and its northern neighbor Canada are among the wealthiest and most developed nations in the world.

Latest Research

  • For eBusiness & Channel Strategy Professionals

    REPORT: Forrester Analytics: B2B eCommerce Forecast, 2018 To 2023 (US)

    ForecastView Document

    December 14, 2018 Susan Wu

    Forrester estimates that B2B eCommerce will reach $1.8 trillion and account for 17% of all B2B sales in the US by 2023. At the end of 2018, Forrester expects eCommerce to reach $1 trillion, representing 12% of total B2B sales in the US. We're forecasting a compound annual growth rate (CAGR) of 10% in B2B eCommerce over the next five years. This report outlines the potential of the US B2B eCommerce space across 11 durable and non-durable product categories, with historical data going back to 2008.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Forrester Analytics: Digital-Influenced Retail Sales Forecast, 2018 To 2023 (US)

    ForecastView Document

    December 10, 2018 Satish Meena

    Half of US retail sales are now digitally impacted, and we expect this to grow to 58% by 2023. This forecast calculates digital-influenced sales across 30 retail categories, with historical data going back to 2004. This report also includes a top-line forecast on mobile-phone-influenced sales, showing the percentage of offline retail that mobile phone research influences. We also break down digital's influence by source.

  • For Security & Risk Professionals

    REPORT: Maintain Your Security Edge

    Continuous Improvement: The Security Architecture And Operations Playbook

    December 6, 2018 Heidi Shey, Jeff Pollard, Claire O'Malley

    New security objectives and approaches call for shifts in architecture and operations — but more importantly, for security leaders to reassess their investments in their most valuable asset: employees. Complacency, a widening gap between skills and talent, a lack of diversity, and a focus on technologies over people are threats to the business. In an environment of competitive hiring and fast-evolving threats, security leaders must invest in professional development and growth for themselves and their staffs. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.

  • For Security & Risk Professionals

    REPORT: The State Of Data Security And Privacy: 2018 To 2019

    Benchmarks: The Data Security And Privacy Playbook

    December 5, 2018 Heidi Shey, Enza Iannopollo

    This data-driven report outlines budgeting and spending, technology adoption plans, and other key breach, data protection, and privacy trends in global firms for 2018 through 2019. Understanding these trends and their implications will help security and risk (S&R) executives examine, and adjust as necessary, their own plans for data security and privacy.

  • For Security & Risk Professionals

    REPORT: Remove The Mystery From Security Metrics

    Performance Management: The S&R Practice Playbook

    November 16, 2018 Jeff Pollard

    Difficulty creating meaningful metrics persists for chief information security officers (CISOs) despite a decade of discussion. Without good metrics, the security organization can't participate in business conversations alongside sales, marketing, finance, and operations. This report is a complete guide to metrics that CISOs can use to steer the security team's efforts, allocate resources strategically, and communicate results with stakeholders throughout the organization. We put aside platitudes like "talk to the business" in favor of detailed discussion points and practical examples. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.

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