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Oliwia   Berdak

Oliwia Berdak

VP, Research Director Serving eBusiness & Channel Strategy Professionals

Oliwia is a vice president and research director in Forrester’s financial services practice. She leads a team of analysts focused on the impact of technology on customer behaviors and expectations and financial firms’ business models. Her personal area of coverage includes digital disruption and digital innovation in financial services, including fintech and insurtech startups. She helps digital leaders respond to these challenges and adapt their companies for the digital age. During her five years with Forrester, she has worked with numerous clients to develop their business and innovation strategies.

Oliwia is routinely sought after to speak at global industry events including EFMA’s Congress, Finovate, and the Mobile World Congress and to comment for American Banker, Bloomberg, the Financial Times, and Finextra. She has also been recognized as one of the “Rising Stars” in the European Digital Financial Services Power 50 and Rising Stars 2016.

Previous Work Experience

Prior to joining Forrester, Oliwia held a number of research positions in both business and academia, working with a variety of methodologies to deliver insight.  As a postdoctoral research fellow at the University of Edinburgh, she collaborated on a large research project investigating Europe’s changing citizenship regulations. Oliwia also worked for six years as a freelance analyst for Euromonitor International, drawing on macroeconomic data and statistics to analyze the latest economic, social, and political developments in Europe and to explain their significance to businesses.

Oliwia has lived in six countries and is fluent in four languages (Polish, English, German, and Bosnian/Croatian/Serbian) as well as having limited working proficiency in Dutch. She has a keen understanding of how different national contexts influence consumers and businesses.

Education

Oliwia earned a PhD and an MA (with distinction) in politics from University College London and a BA in European studies from the University of Maastricht.

Oliwia Berdak

VP, Research Director Serving eBusiness & Channel Strategy Professionals

Oliwia is a vice president and research director in Forrester’s financial services practice. She leads a team of analysts focused on the impact of technology on customer behaviors and expectations and financial firms’ business models. Her personal area of coverage includes digital disruption and digital innovation in financial services, including fintech and insurtech startups. She helps digital leaders respond to these challenges and adapt their companies for the digital age. During her five years with Forrester, she has worked with numerous clients to develop their business and innovation strategies.

Oliwia is routinely sought after to speak at global industry events including EFMA’s Congress, Finovate, and the Mobile World Congress and to comment for American Banker, Bloomberg, the Financial Times, and Finextra. She has also been recognized as one of the “Rising Stars” in the European Digital Financial Services Power 50 and Rising Stars 2016.

Previous Work Experience

Prior to joining Forrester, Oliwia held a number of research positions in both business and academia, working with a variety of methodologies to deliver insight.  As a postdoctoral research fellow at the University of Edinburgh, she collaborated on a large research project investigating Europe’s changing citizenship regulations. Oliwia also worked for six years as a freelance analyst for Euromonitor International, drawing on macroeconomic data and statistics to analyze the latest economic, social, and political developments in Europe and to explain their significance to businesses.

Oliwia has lived in six countries and is fluent in four languages (Polish, English, German, and Bosnian/Croatian/Serbian) as well as having limited working proficiency in Dutch. She has a keen understanding of how different national contexts influence consumers and businesses.

Education

Oliwia earned a PhD and an MA (with distinction) in politics from University College London and a BA in European studies from the University of Maastricht.

Oliwia Berdak's Research

Most RecentMost Popular
  • For eBusiness & Channel Strategy Professionals

    REPORT: The Dawn Of Autonomous Finance

    Algorithm-Driven Services Will Reshape Finance

    March 18, 2020Oliwia Berdak, Peter Wannemacher

    People's lives are becoming ever more automated as millions of algorithms make decisions and take actions on consumers' behalf. This shift toward autonomous services is starting to happen in financial services with automated investment management, savings, and payments. Algorithm-based services reduce the cognitive load on the individual user and aim to improve financial outcomes. This report looks at the driving forces behind autonomous finance, the state of consumer demand and firms' offerings, and the future of autonomous finance.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Forrester Infographic: The State Of Digital Transformation In Insurance, 2020

    February 27, 2020Oliwia Berdak, Luis Deya

    Insurance firms have become more pragmatic in their digital transformation efforts. Customer experience continues to be the top driver, but cost reduction has risen in importance since 2017. The result is a strong focus on IT processes and customer service as insurers seek to slash IT expenses and cost-to-serve. But to achieve their business objectives, insurance firms will need to flex their org structures and develop new skills — not only build a better technology foundation.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Forrester Infographic: The State Of Digital Transformation In Financial Services, 2020

    February 18, 2020Oliwia Berdak, Luis Deya

    Financial services firms are still struggling to create and execute a coherent digital transformation strategy. Customer experience and revenue growth remain the top drivers for transformation, yet technology leaders in charge of transformation are prioritizing tech and process investments over sales or marketing. They also underestimate organizational and cultural challenges to digital transformation. To achieve business objectives, financial services firms will need to flex their org structures and develop new skills — not only build a better tech foundation.

  • For eBusiness & Channel Strategy Professionals

    REPORT: The Impact Of Emerging Technology In 2030 On mCommerce Experiences In Wealth Management

    December 4, 2019 Vijay Raghavan, Oliwia Berdak, Julie A. Ask

    Future wealth management services will be more natural, personalized, and contextually relevant. Mobile experiences in wealth management will be fueled by emerging technologies and customer-focused solutions to serve the investor of tomorrow. The accompanying PDF provides a closer look at the impact that emerging technologies will have on the wealth management industry in the next decade. This report is part of a series on mCommerce in 2030 across multiple industries.

  • For eBusiness & Channel Strategy Professionals

    REPORT: The Impact Of Emerging Technology In 2030 On mCommerce Experiences In Insurance

    December 4, 2019 Jeffery Williams, Ellen Carney, Oliwia Berdak, Julie A. Ask

    Emerging technologies will shift the traditional insurance industry to adopt new, digital practices. The accompanying PDF provides a closer look at the impact that emerging technologies will have on the insurance industry in the next decade. This report is part of a series on mobile commerce in 2030 across multiple industries.

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