Oliwia   Berdak

Oliwia Berdak

Principal Analyst Serving eBusiness & Channel Strategy Professionals

Oliwia is a principal analyst serving digital business strategy professionals. She leads Forrester’s coverage of digital disruption and digital innovation in financial services. Her research explores changing customer expectations and behaviors and fintech and insurtech startups that seek to capitalize on these opportunities. She helps digital leaders respond to these changes and adapt their companies for the digital age. During her four years with Forrester, she has worked with numerous clients to develop their digital business and innovation strategies.

Oliwia is routinely sought after to speak at global industry events, including the EFMA Congress, Finovate, and the Mobile World Congress, and to comment for American Banker, Bloomberg, the Financial Times, and Finextra. She has also been recognized as one of the "Rising Stars" in the European Digital Financial Services Power 50.

Previous Work Experience

Prior to joining Forrester, Oliwia held a number of research positions in both business and academia, working with a variety of methodologies to deliver insight.  As a postdoctoral research fellow at the University of Edinburgh, she collaborated on a large research project investigating Europe’s changing citizenship regulations. Oliwia also worked for six years as a freelance analyst for Euromonitor International, drawing on macroeconomic data and statistics to analyze the latest economic, social, and political developments in Europe and to explain their significance to businesses.

Oliwia is a Polish national with extensive international experience. She has lived in six countries and is fluent in four languages (Polish, English, German, and Bosnian/Croatian/Serbian), as well as having limited working proficiency in Dutch. She has a keen understanding of how different national contexts influence consumers and businesses.

Education

Oliwia earned a Ph.D. and an M.A. (with distinction) in politics from University College London and a B.A. in European studies from the University of Maastricht.

Oliwia Berdak

Principal Analyst Serving eBusiness & Channel Strategy Professionals

Oliwia is a principal analyst serving digital business strategy professionals. She leads Forrester’s coverage of digital disruption and digital innovation in financial services. Her research explores changing customer expectations and behaviors and fintech and insurtech startups that seek to capitalize on these opportunities. She helps digital leaders respond to these changes and adapt their companies for the digital age. During her four years with Forrester, she has worked with numerous clients to develop their digital business and innovation strategies.

Oliwia is routinely sought after to speak at global industry events, including the EFMA Congress, Finovate, and the Mobile World Congress, and to comment for American Banker, Bloomberg, the Financial Times, and Finextra. She has also been recognized as one of the "Rising Stars" in the European Digital Financial Services Power 50.

Previous Work Experience

Prior to joining Forrester, Oliwia held a number of research positions in both business and academia, working with a variety of methodologies to deliver insight.  As a postdoctoral research fellow at the University of Edinburgh, she collaborated on a large research project investigating Europe’s changing citizenship regulations. Oliwia also worked for six years as a freelance analyst for Euromonitor International, drawing on macroeconomic data and statistics to analyze the latest economic, social, and political developments in Europe and to explain their significance to businesses.

Oliwia is a Polish national with extensive international experience. She has lived in six countries and is fluent in four languages (Polish, English, German, and Bosnian/Croatian/Serbian), as well as having limited working proficiency in Dutch. She has a keen understanding of how different national contexts influence consumers and businesses.

Education

Oliwia earned a Ph.D. and an M.A. (with distinction) in politics from University College London and a B.A. in European studies from the University of Maastricht.

Oliwia Berdak's Research

Most RecentMost Popular
  • For eBusiness & Channel Strategy Professionals

    REPORT: Use Customer Journeys To Guide Your Digital Insurance Strategy

    Processes: The Digital Insurance Strategy Playbook

    February 11, 2019Oliwia Berdak, Joana van den Brink-Quintanilha

    Digital insurance teams are keen to digitize the entire customer life cycle. They want to cut costs and offer convenience by enabling customers to get quotes and buy, manage, and renew policies online. But pushing toward 100% digital sales and service can result in misunderstandings of customers' behaviors and preferences as well as low adoption of newly developed digital tools. This report explores how to use customer journeys to guide the design, development, and delivery of your digital insurance strategy. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.

  • For eBusiness & Channel Strategy Professionals

    REPORT: The State Of Digital Insurance, 2019

    Landscape: The Digital Insurance Strategy Playbook

    February 5, 2019Oliwia Berdak

    Insurers have so far been shielded from digital disruption by an older demographic, underwriting expertise, and regulatory requirements. But these barriers are starting to fall. This report explores how digital technologies are changing the industry's customers, competitors, products, and operations globally. It charts the different responses that digital teams in personal and commercial insurance lines have mounted, as well as the ecosystem of vendors that are keen to aid their digital transformation efforts. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Use Customer Journeys To Guide Your Digital Banking Strategy

    Processes: The Digital Banking Strategy Playbook

    January 24, 2019 Aurelie L'Hostis, Oliwia Berdak

    Digital banking teams are keen to digitize the entire customer life cycle. They want to cut costs and offer convenience by enabling customers to research, buy, and manage loans, bank accounts, savings, and investments through digital touchpoints. But pushing toward 100% digital sales and service can result in misunderstandings of customer behavior and preferences and low adoption of newly developed digital tools. This report explores how to use customer journeys to guide the design, development, and delivery of your digital banking strategy. This report was originally published in December 2016; Forrester reviews and updates it periodically for continued relevance and accuracy, most recently in January 2019.

  • For B2C Marketing Professionals

    REPORT: Forrester Analytics: Online Insurance Forecast, 2018 To 2023 (EU-7)

    ForecastView Document

    November 30, 2018 Michael O'Grady, Oliwia Berdak

    This report looks at the factors that drive the size and growth of the non-life insurance markets in the UK, Germany, France, Spain, Italy, the Netherlands, and Sweden. It details the size of online and digital-influenced sales and considers the offline and online factors that influence buying behaviors. This report provides context to the Forrester Analytics: Online Insurance Forecast, 2018 To 2023 (EU-7).

  • For Application Development & Delivery Professionals

    REPORT: Tech Leaders: Guide Your Business Colleagues Through Their Digital Bank Technology Options

    The Different Ways To Deliver The Technology For Digital Banking Subsidiaries Will Influence Budgets And Risk — Be Prepared

    September 26, 2018 Jost Hoppermann, Oliwia Berdak

    New digital banks and lenders are proliferating, with incumbents joining the ranks of fintech startups to capitalize on new digital business models. As the heads of these new ventures plot their vision and revenue streams, they risk neglecting one key decision: the banking technology of the new business. Tech leaders must guide their colleagues through the available technology options, as the "tech" of the fintech will affect not only the venture's innovation, budget, and timescale but also the parent's bank transformation and resources.

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