Oliwia   Berdak

Oliwia Berdak

Principal Analyst Serving eBusiness & Channel Strategy Professionals

Oliwia is a principal analyst serving digital business strategy professionals. She leads Forrester’s coverage of digital disruption and digital innovation in financial services. Her research explores changing customer expectations and behaviors and fintech and insurtech startups that seek to capitalize on these opportunities. She helps digital leaders respond to these changes and adapt their companies for the digital age. During her four years with Forrester, she has worked with numerous clients to develop their digital business and innovation strategies.

Oliwia is routinely sought after to speak at global industry events, including the EFMA Congress, Finovate, and the Mobile World Congress, and to comment for American Banker, Bloomberg, the Financial Times, and Finextra. She has also been recognized as one of the "Rising Stars" in the European Digital Financial Services Power 50.

Previous Work Experience

Prior to joining Forrester, Oliwia held a number of research positions in both business and academia, working with a variety of methodologies to deliver insight.  As a postdoctoral research fellow at the University of Edinburgh, she collaborated on a large research project investigating Europe’s changing citizenship regulations. Oliwia also worked for six years as a freelance analyst for Euromonitor International, drawing on macroeconomic data and statistics to analyze the latest economic, social, and political developments in Europe and to explain their significance to businesses.

Oliwia is a Polish national with extensive international experience. She has lived in six countries and is fluent in four languages (Polish, English, German, and Bosnian/Croatian/Serbian), as well as having limited working proficiency in Dutch. She has a keen understanding of how different national contexts influence consumers and businesses.

Education

Oliwia earned a Ph.D. and an M.A. (with distinction) in politics from University College London and a B.A. in European studies from the University of Maastricht.

Oliwia Berdak

Principal Analyst Serving eBusiness & Channel Strategy Professionals

Oliwia is a principal analyst serving digital business strategy professionals. She leads Forrester’s coverage of digital disruption and digital innovation in financial services. Her research explores changing customer expectations and behaviors and fintech and insurtech startups that seek to capitalize on these opportunities. She helps digital leaders respond to these changes and adapt their companies for the digital age. During her four years with Forrester, she has worked with numerous clients to develop their digital business and innovation strategies.

Oliwia is routinely sought after to speak at global industry events, including the EFMA Congress, Finovate, and the Mobile World Congress, and to comment for American Banker, Bloomberg, the Financial Times, and Finextra. She has also been recognized as one of the "Rising Stars" in the European Digital Financial Services Power 50.

Previous Work Experience

Prior to joining Forrester, Oliwia held a number of research positions in both business and academia, working with a variety of methodologies to deliver insight.  As a postdoctoral research fellow at the University of Edinburgh, she collaborated on a large research project investigating Europe’s changing citizenship regulations. Oliwia also worked for six years as a freelance analyst for Euromonitor International, drawing on macroeconomic data and statistics to analyze the latest economic, social, and political developments in Europe and to explain their significance to businesses.

Oliwia is a Polish national with extensive international experience. She has lived in six countries and is fluent in four languages (Polish, English, German, and Bosnian/Croatian/Serbian), as well as having limited working proficiency in Dutch. She has a keen understanding of how different national contexts influence consumers and businesses.

Education

Oliwia earned a Ph.D. and an M.A. (with distinction) in politics from University College London and a B.A. in European studies from the University of Maastricht.

Oliwia Berdak's Research

Most RecentMost Popular
  • For eBusiness & Channel Strategy Professionals

    REPORT: Digital Trends 2019: European Wealth And Investment Management

    Maintain Your Digital Course Through Choppy Waters

    April 5, 2019Oliwia Berdak

    European wealth and investment firms face a host of challenges in 2019. Political uncertainty and slowing economies are driving market volatility and redemptions. As these begin to bite, firms must resist the urge to cut costs blindly. Instead, firms should invest in digital technology to build a differentiated customer experience, drive operational agility, and experiment with digital business models necessary to thrive in this challenging environment.

  • For B2B Marketing Professionals

    REPORT: Q&A: How To Win Enterprise Clients And Survive The Process

    A Guide For Emerging Vendors On How To Excel At Selling To Enterprises

    February 26, 2019Oliwia Berdak

    Technology startups are keen to win enterprise customers. Just a few marquee names can anchor the business and make it easier to hire talent and secure funding — and a few hundred can create a unicorn. But organizational complexity, long sales cycles, and rigorous sourcing and procurement rules make selling to enterprises a tough prospect for most emerging vendors. We've spoken with a range of enterprises and young, high-growth technology firms to help B2B marketers navigate the process.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Accelerate Startup Onboarding With A Risk-Tolerant Approach

    Balance Innovation And Risk When Working With Emerging Vendors

    February 20, 2019Oliwia Berdak, Duncan Jones

    Digital leaders keen to access cutting-edge technologies are betting on startups. But traditional, risk-averse supplier management models often prevent them from working with promising emerging vendors. This report will help digital business and procurement professionals work together to balance innovation and risk when working with startups.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Use Customer Journeys To Guide Your Digital Insurance Strategy

    Processes: The Digital Insurance Strategy Playbook

    February 11, 2019Oliwia Berdak, Joana van den Brink-Quintanilha

    Digital insurance teams are keen to digitize the entire customer life cycle. They want to cut costs and offer convenience by enabling customers to get quotes and buy, manage, and renew policies online. But pushing toward 100% digital sales and service can result in misunderstandings of customers' behaviors and preferences as well as low adoption of newly developed digital tools. This report explores how to use customer journeys to guide the design, development, and delivery of your digital insurance strategy. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.

  • For eBusiness & Channel Strategy Professionals

    REPORT: The State Of Digital Insurance, 2019

    Landscape: The Digital Insurance Strategy Playbook

    February 5, 2019Oliwia Berdak

    Insurers have so far been shielded from digital disruption by an older demographic, underwriting expertise, and regulatory requirements. But these barriers are starting to fall. This report explores how digital technologies are changing the industry's customers, competitors, products, and operations globally. It charts the different responses that digital teams in personal and commercial insurance lines have mounted, as well as the ecosystem of vendors that are keen to aid their digital transformation efforts. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.

View all of Oliwia Berdak's Research

Clients Who Work With Oliwia Berdak Also Work With:

View all related analysts