Oliwia   Berdak

Oliwia Berdak

Principal Analyst Serving eBusiness & Channel Strategy Professionals

Oliwia is a principal analyst serving digital business strategy professionals. She leads Forrester’s coverage of digital disruption and digital innovation in financial services. Her research explores changing customer expectations and behaviors and fintech and insurtech startups that seek to capitalize on these opportunities. She helps digital leaders respond to these changes and adapt their companies for the digital age. During her four years with Forrester, she has worked with numerous clients to develop their digital business and innovation strategies.

Oliwia is routinely sought after to speak at global industry events, including the EFMA Congress, Finovate, and the Mobile World Congress, and to comment for American Banker, Bloomberg, the Financial Times, and Finextra. She has also been recognized as one of the "Rising Stars" in the European Digital Financial Services Power 50.

Previous Work Experience

Prior to joining Forrester, Oliwia held a number of research positions in both business and academia, working with a variety of methodologies to deliver insight.  As a postdoctoral research fellow at the University of Edinburgh, she collaborated on a large research project investigating Europe’s changing citizenship regulations. Oliwia also worked for six years as a freelance analyst for Euromonitor International, drawing on macroeconomic data and statistics to analyze the latest economic, social, and political developments in Europe and to explain their significance to businesses.

Oliwia is a Polish national with extensive international experience. She has lived in six countries and is fluent in four languages (Polish, English, German, and Bosnian/Croatian/Serbian), as well as having limited working proficiency in Dutch. She has a keen understanding of how different national contexts influence consumers and businesses.

Education

Oliwia earned a Ph.D. and an M.A. (with distinction) in politics from University College London and a B.A. in European studies from the University of Maastricht.

Oliwia Berdak

Principal Analyst Serving eBusiness & Channel Strategy Professionals

Oliwia is a principal analyst serving digital business strategy professionals. She leads Forrester’s coverage of digital disruption and digital innovation in financial services. Her research explores changing customer expectations and behaviors and fintech and insurtech startups that seek to capitalize on these opportunities. She helps digital leaders respond to these changes and adapt their companies for the digital age. During her four years with Forrester, she has worked with numerous clients to develop their digital business and innovation strategies.

Oliwia is routinely sought after to speak at global industry events, including the EFMA Congress, Finovate, and the Mobile World Congress, and to comment for American Banker, Bloomberg, the Financial Times, and Finextra. She has also been recognized as one of the "Rising Stars" in the European Digital Financial Services Power 50.

Previous Work Experience

Prior to joining Forrester, Oliwia held a number of research positions in both business and academia, working with a variety of methodologies to deliver insight.  As a postdoctoral research fellow at the University of Edinburgh, she collaborated on a large research project investigating Europe’s changing citizenship regulations. Oliwia also worked for six years as a freelance analyst for Euromonitor International, drawing on macroeconomic data and statistics to analyze the latest economic, social, and political developments in Europe and to explain their significance to businesses.

Oliwia is a Polish national with extensive international experience. She has lived in six countries and is fluent in four languages (Polish, English, German, and Bosnian/Croatian/Serbian), as well as having limited working proficiency in Dutch. She has a keen understanding of how different national contexts influence consumers and businesses.

Education

Oliwia earned a Ph.D. and an M.A. (with distinction) in politics from University College London and a B.A. in European studies from the University of Maastricht.

Oliwia Berdak's Research

Most RecentMost Popular
  • For eBusiness & Channel Strategy Professionals

    REPORT: Amazon Invades Banking: Here's What You Should Do

    Banks Must Adapt To A Platform-Dominated World

    April 3, 2018Oliwia Berdak, James L. McQuivey, Peter Wannemacher

    Amazon's power to disrupt is unprecedented: The company only needs to say it's thinking about offering a particular product or service, and existing market players start sweating. So when The Wall Street Journal recently reported that Amazon would start offering checking accounts, fears and wild predictions ran rampant through bank boardrooms. This report gives digital business strategy professionals at financial services firms advice on how to coexist with the most powerful customer relationship ecosphere ever built.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Assess Your Digital Insurance Capabilities

    Assessment: The Digital Insurance Strategy Playbook

    February 16, 2018Oliwia Berdak

    Insurers' digital capabilities are patchy. Agent-based firms have focused on digital advertising to raise brand awareness, while direct firms have prioritized lead generation and conversion. But to become digital businesses, insurers need to develop digital capabilities that reflect the entire customer life cycle. This report — which is the assessment chapter of the digital insurance strategy playbook — will help digital business professionals in insurance assess their digital capabilities and better target their investments. This report was originally published in December 2016; Forrester reviews and updates it periodically for continued relevance and accuracy.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Disrupting Finance: Digital Insurers

    Digital Insurance Startups Aim To Offer A Better Customer Experience

    January 31, 2018Oliwia Berdak

    The past few years have seen the emergence of a growing number of digital insurance startups like BIMA, Cuvva, Lemonade, Oscar, Slice, and Trōv, which use digital technologies to simplify the buying and managing of insurance, streamline operations, and offer flexible and tailored coverage to customers. These digital insurers have started to explore the impact of digital technologies on the entire insurance value chain — beyond just distribution. Read this report to learn who the main players are, assess their disruptive potential, and understand how to outsmart them. This report was originally published in September 2014; Forrester reviews and updates it periodically for continued relevance and accuracy.

  • For eBusiness & Channel Strategy Professionals

    REPORT: The State Of Digital Insurance, 2018

    Landscape: The Digital Insurance Strategy Playbook

    January 25, 2018Oliwia Berdak

    Insurers have so far been shielded from digital disruption by an older demographic, underwriting expertise, and regulatory requirements. But these barriers are starting to fall. This report explores how digital technologies are changing the industry's customers, competitors, products, and operations globally. It charts the different responses that digital teams in personal and commercial insurance lines have mounted, as well as the ecosystem of vendors that are keen to aid their digital transformation efforts.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Become A Digital Insurer

    Executive Overview: The Digital Insurance Strategy Playbook

    January 12, 2018Oliwia Berdak

    Digital technologies are transforming the entire value chain of insurance, opening up new distribution opportunities, altering how insurers can assess, price, and manage risks, and creating new distribution and business models. The digital insurance strategy playbook provides the guidance that digital business strategy professionals need to formulate and hone their digital insurance strategy in response to this revolution. This report was originally published in December 2016; Forrester reviews and updates it periodically for continued relevance and accuracy, most recently in January 2018.

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