Oliwia Berdak

Senior Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Oliwia is a Senior Analyst serving eBusiness & Channel Strategy Professionals within the European consumer financial services sector. Her research focuses on the digital transformation of banking, insurance, and wealth management, mapping out digital strategies, adoption trends, and best practices. She helps clients understand how technology is changing consumers' expectations of financial services and what obstacles and opportunities this offers to businesses.

Previous Work Experience

Prior to joining Forrester, Oliwia held a number of research positions in both business and academia, working with a variety of methodologies to deliver insight. As a postdoctoral research fellow at the University of Edinburgh, she collaborated on a large research project investigating Europe's changing citizenship regulation. She produced an overview of the regulatory environment and conducted interviews with key stakeholders in Bosnia and Herzegovina, Croatia, and Serbia. Oliwia also worked for six years as a freelance analyst for Euromonitor International, drawing on national laws, macroeconomic data, and statistics to analyze the latest economic, social, and political developments in Europe and explain their significance to businesses.

Oliwia is a Polish national with extensive international experience. She has lived in six countries and is fluent in four languages (Polish, English, German, and Bosnian/Croatian/Serbian), as well as having limited working proficiency in Dutch. She has a keen understanding of how different national contexts influence consumers and businesses.

Education

Oliwia earned a Ph.D. and an M.A. (with distinction) in politics from University College London and a B.A. in European studies from the University of Maastricht. Her doctoral research focused on Southeast European politics and included extensive fieldwork in Croatia.

Oliwia Berdak's Research

  • For eBusiness & Channel Strategy Professionals

    Report: Disrupting Finance: P2P Lending

    Peer-to-peer (P2P) lending is the practice of lending money to unknown individuals or businesses without a bank or other traditional financial institution underwriting the loan. Platforms like F...

  • For eBusiness & Channel Strategy Professionals

    Report: The Digital Insurance Imperative

    Digital technologies will change the insurance industry irrevocably over the coming decade. New entrants will disrupt the value chain. Vertically integrated firms will be too slow to adapt. Firm...

  • For eBusiness & Channel Strategy Professionals

    Report: Disrupting Finance: Crowdfunding

    Crowdfunding — which is essentially online fundraising — has grown exponentially over the past few years. Hundreds of crowdfunding sites like Crowdcube, GoFundMe, and Kickstarter match people in...

  • For eBusiness & Channel Strategy Professionals

    Report: Case Study: Lloyds Banking Group Transforms Through 10 Customer Journeys

    In 2014, Lloyds Banking Group, one of the UK's leading financial services firms, embarked on a three-year digital business transformation with a £502 million budget. The transformation has gone ...

  • For eBusiness & Channel Strategy Professionals

    Report: Use Customer Journeys To Guide Your Digital Banking Strategy

    Digital banking teams are keen to digitize the customer life cycle from end-to-end. They want to cut costs and offer convenience by enabling customers to research, buy, and manage loans, bank ac...

  • For eBusiness & Channel Strategy Professionals

    Report: Digital Disruption Hits Retail Financial Services

    Digital disruption has arrived in retail financial services. Banks, insurers, and wealth management firms are besieged by a wave of disruptors that aim to use digital tools to deliver superior c...

  • For eBusiness & Channel Strategy Professionals

    Report: Disrupting Finance: P2P Lending

    Peer-to-peer (P2P) lending is the practice of lending money to unknown individuals or businesses without a bank or other traditional financial institution underwriting the loan. Platforms like F...

  • For eBusiness & Channel Strategy Professionals

    Report: Trends 2015: North American Digital Insurance

    Disrupt or be disrupted. That's the challenge facing American and Canadian insurers in 2015. Customer experience expectations, their willingness to consider a growing array of new options to buy...

  • For eBusiness & Channel Strategy Professionals

    Report: Follow Best Practices To Encourage Mobile Insurance Use

    The future of insurance is mobile, yet the path to that future is riddled with obstacles. One of the biggest is the low adoption rate of mobile services. This stems partly from the specificities...

  • For eBusiness & Channel Strategy Professionals

    Report: Trends 2014: North American Digital Insurance

    Not that long ago, insurers dictated the engagement model for customers. Those days are gone. Now, customers are changing the rules: They are shifting from being passive sideliners and are willi...

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