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Online Ad Revenue Grows By $10.5 Billion YoY In Q3 2017
December 11, 2017


Forrester analyzed the online advertising revenue generated by 13 key digital media companies, including Google, Facebook, and Alibaba, which together constitute more than 75% of the online advertising market.

According to Forrester data, after remaining in the range of 23% to 26% year-over-year growth for the past six quarters, global online advertising revenue growth broke noticeably upward in Q3 2017, reaching 29.6%.

Other key findings from the report include:

  • Google was by far the biggest contributor to the overall market growth, with an additional $4.2 billion in spending compared to a year ago — 40% of the $10.5 billion growth in spending for all 13 firms.

  • While Facebook had been predicting its ad revenue to decelerate in 2017, it saw strong growth of 48.8%, which was in line with previous quarters and actually a slight acceleration from 46.9% in Q2 2017.

  • Snap continues to be a disappointment with only 0.5% of the global market, and its revenue is already decelerating sharply — down to 62.2% after growing at an average of 329.9% in the prior four quarters.


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Dir - Marketing
Forrester Research, Inc.

Tel. 617-613-6132
jisabella@forrester.com


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