US online retail sales will reach $334 billion this year and will grow to $480 billion by 2019, according to Forrester’s latest five-year eCommerce forecast. Already, 69% of the US online population regularly buys products online, with clothing, consumer electronics, and computers generating about a third of all online shopping dollars in the US.

Categories that were once trailing behind in online sales, like furniture and auto parts, will have compound annual growth rates of 15% and 11%, respectively, over the next five years as shoppers become more comfortable researching and buying these products online. By 2019, Forrester projects that the music category, which drove eCommerce growth more than 15 years ago, will be nearly all digital.

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About Forrester Research

Forrester Research (Nasdaq: FORR) is one of the most influential research and advisory firms in the world. We work with business and technology leaders to develop customer-obsessed strategies that drive growth. Forrester’s unique insights are grounded in annual surveys of more than 500,000 consumers and business leaders worldwide, rigorous and objective methodologies, and the shared wisdom of our most innovative clients. Through proprietary research, data, custom consulting, exclusive executive peer groups, and events, the Forrester experience is about a singular and powerful purpose: to challenge the thinking of our clients to help them lead change in their organizations.