Online Video

Online streaming services make it possible for viewers to get their video entertainment fix more easily and on more devices than ever. As changes in content availability, distribution agreements, and multisource devices ripple through the industry, program planning, viewing behaviors, and advertising strategies will continue to evolve.

Latest Research

  • For Application Development & Delivery Professionals

    REPORT: TechRadar™: Video Technologies, Q3 2017

    Expand Your Capabilities Today To Support The Deluge Of Video Content Tomorrow

    September 14, 2017 Nick Barber

    If you're not using video today, you're missing a chance to grow revenue, enhance employee collaboration, and provide quality service to your customers. Application development and delivery (AD&D) professionals must be prepared to deploy the technologies that will support video for internal and external constituencies. This report will help AD&D pros understand the ecosystem and design the best technology strategies for their companies.

  • For Application Development & Delivery Professionals

    REPORT: Vendor Landscape: Video Platforms For Customer And Employee Experience

    Market Convergence Will Make It Easier For Companies To Deliver Video To Customers, Prospects, And Employees

    August 18, 2017 Nick Barber

    Humans process video content faster than text, and video drives a deeper emotional connection than any other medium. The convergence of the enterprise and online video platform markets may allow application development and delivery (AD&D) professionals to support both internal and external video with a single platform. This report looks at key trends in the video space and the vendors that support it, enabling customer- and employee-focused teams to craft engaging experiences. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.

  • For Application Development & Delivery Professionals

    REPORT: Prepare To Support Video Livestreaming For Customer Experiences

    Technology Democratization Boosts Live Video Into The Mainstream

    August 1, 2017 Nick Barber

    Video livestreaming has been around for decades, but companies should take a renewed interest in the technology because it allows them to get closer to their customers. By using video livestreaming, brands can interact with their customers in real time, give their customers access to otherwise inaccessible events, and save money on production. Livestreaming is an important tool in a brand's arsenal, but application development and delivery (AD&D) professionals must overcome some significant technical hurdles to make sure a livestream runs flawlessly.

  • For B2C Marketing Professionals

    REPORT: Social Livestreaming Success Requires A Video Strategy

    Don't Roll The Cameras Without A Goal, Metrics, And Worst-Case-Scenario Plan

    June 29, 2017 Jessica Liu

    The introduction of social livestreaming video has left B2C marketers clamoring to hit the "live" button to propel their brands into the spotlight. But given its newness and unproven track record, risk-averse marketers are uncertain about how to approach livestreaming. Marketers playing the "Should we, or shouldn't we?" game need a structured methodology to assess their opportunity.

  • For Application Development & Delivery Professionals

    REPORT: Visual Engagement Drives Relationships And Revenue For Customer Service

    Use Video To Elevate Your Customer Service Experience

    May 5, 2017 Nick Barber, Kate Leggett

    Companies increasingly leverage visual engagement — video, cobrowsing, screen sharing, and annotations — to cut through the customer conversation clutter, to be better understood, and to connect emotionally. This report highlights the true benefit that visual engagement provides and helps application development and delivery (AD&D) pros supporting customer service operations understand how to take initial steps to offer visual engagement.

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