Forrester : Online Video

Online Video

Online streaming services make it possible for viewers to get their video entertainment fix more easily and on more devices than ever. As changes in content availability, distribution agreements, and multisource devices ripple through the industry, program planning, viewing behaviors, and advertising strategies will continue to evolve.

Research

For all Roles

For Application Development & Delivery Professionals
Report: Visual Engagement Drives Relationships And Revenue For Customer Service
May 5, 2017Nick Barber, Kate Leggett
Companies increasingly leverage visual engagement — video, cobrowsing, screen sharing, and annotations — to cut through the customer conversation clutter, to be better understood, and to connect...
For Application Development & Delivery Professionals
Report: Enterprise Video's Future Aligns With Customer Obsession
March 2, 2017Nick Barber
Enterprises can meet employees' consumer-level expectations around video and support a customer-obsessed culture at the same time. Enterprise video strategies include a mix of live and on-demand...
For Application Development & Delivery Professionals
Report: You're A Content Publisher Now, So Get Your DAM House In Order
November 7, 2016Anjali Yakkundi, Danielle Geoffroy
In a world where the empowered customer rules, the demand for rich media to fuel customer experiences is high. Many organizations need not only digital asset management (DAM) technology but also...
For Application Development & Delivery Professionals
Report: The Forrester Wave™: Online Video Platforms For Sales And Marketing, Q4 2016
October 31, 2016Nick Barber
In our 39-criteria evaluation of providers of online video platforms (OVPs) for sales and marketing, we identified the nine most significant ones — Adobe, Brightcove, IBM, Invodo, Kaltura, Ooyal...
For eBusiness & Channel Strategy Professionals
Report: (PLAY VIDEO) Product Videos Drive Conversion Without A Hollywood Budget
October 18, 2016Nick Barber
Video has evolved from being expensive and time-consuming to a viable option for retailers to drive conversions. As eBusiness and channel strategy pros allocate budgets, video must be a key comp...