Online Video

Online streaming services make it possible for viewers to get their video entertainment fix more easily and on more devices than ever. As changes in content availability, distribution agreements, and multisource devices ripple through the industry, program planning, viewing behaviors, and advertising strategies will continue to evolve.

Latest Research

  • For Application Development & Delivery Professionals

    REPORT: Now Tech: Enterprise Video Platforms For Internal Training And Employee Communications, Q2 2019

    Forrester's Overview Of 28 Providers Of Enterprise Video Platforms For Internal Training And Employee Communications

    June 7, 2019 Nick Barber, Samuel Stern

    You can use enterprise video platforms (EVPs) to enable on-demand employee training, create more engaging internal communications, and boost sharing of employee-generated content. But to realize these benefits, you'll first have to select from a diverse set of vendors that vary by size, functionality, and vertical market focus. Application development and delivery (AD&D) pros should use this report to understand the value they can expect from an enterprise video platform provider and to select one based on size and functionality.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Personalized Video Creates Better Customer Service Experiences

    High-Impact Video Communications Reduce Unnecessary Service Calls And Add A Human Touch To Automated Environments

    March 2, 2018 Nick Barber, Ian Jacobs

    Customers don't like reading the mounds of information that companies often send them, so savvy companies use video to cut through the clutter and deliver a great experience. Specifically, brands can reduce the burden on their contact center with personalized video, which helps reduce churn in the onboarding cycle and retain customers in the post-sales cycle. Digital business strategy professionals responsible for customer service can use personalized video to help trim service costs and create competitive differentiation.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Make Your Video Shoppable To Boost Online Conversion

    Optimize Your Marketing Video For Commerce

    February 23, 2018 Brendan Witcher, Nick Barber

    Retailers and brands across all product categories must differentiate themselves online while also finding ways to successfully engage and entertain today's digitally savvy, hyper-stimulated consumer. Though it is still in early stages of use, shoppable video shows promise in addressing these issues, and it also turns passive viewers into engaged customers. This report for digital business strategy professionals details the use cases, success metrics, and steps to get started using shoppable video.

  • For Application Development & Delivery Professionals

    REPORT: Best Practices: DAM Strategy, Selection, And Socialization

    Optimize Your Digital Asset Management Strategy

    December 7, 2017 Nick Barber

    Rich media fuels the differentiated experiences that customers expect. To create, organize, and deliver rich media content, many organizations need a digital asset management (DAM) solution and strategy. This report details best practices for vendor selection, implementation, and user adoption to help application development and delivery (AD&D) professionals create mature and successful DAM strategies. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.

  • For B2C Marketing Professionals

    REPORT: Deliver Valuable Media And Customer Experiences With Valuable Content

    November 3, 2017 Ryan Skinner

    Today's customers have never had richer options when it comes to accessing media and information from anywhere, on a variety of devices. But with great power comes great ability to avoid unwanted ads — driving B2C marketers to offer uniquely valuable, authentic, and personal experiences that make customers' lives easier and more joyful. This is the premise of effective content marketing. Marketers should read this report to help them build the appropriate foundation for content marketing and valuable experiences. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.

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