Latest Research
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For eBusiness & Channel Strategy Professionals
REPORT: Personalized Video Creates Better Customer Service Experiences
High-Impact Video Communications Reduce Unnecessary Service Calls And Add A Human Touch To Automated Environments
March 2, 2018 Nick Barber, Ian Jacobs
Customers don't like reading the mounds of information that companies often send them, so savvy companies use video to cut through the clutter and deliver a great experience. Specifically, brands can reduce the burden on their contact center with personalized video, which helps reduce churn in the onboarding cycle and retain customers in the post-sales cycle. Digital business strategy professionals responsible for customer service can use personalized video to help trim service costs and create competitive differentiation.
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For eBusiness & Channel Strategy Professionals
REPORT: Make Your Video Shoppable To Boost Online Conversion
Optimize Your Marketing Video For Commerce
February 23, 2018 Brendan Witcher, Nick Barber
Retailers and brands across all product categories must differentiate themselves online while also finding ways to successfully engage and entertain today's digitally savvy, hyper-stimulated consumer. Though it is still in early stages of use, shoppable video shows promise in addressing these issues, and it also turns passive viewers into engaged customers. This report for digital business strategy professionals details the use cases, success metrics, and steps to get started using shoppable video.
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For Application Development & Delivery Professionals
REPORT: Best Practices: DAM Strategy, Selection, And Socialization
Optimize Your Digital Asset Management Strategy
December 7, 2017 Nick Barber
Rich media fuels the differentiated experiences that customers expect. To create, organize, and deliver rich media content, many organizations need a digital asset management (DAM) solution and strategy. This report details best practices for vendor selection, implementation, and user adoption to help application development and delivery (AD&D) professionals create mature and successful DAM strategies. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.
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For B2C Marketing Professionals
REPORT: Deliver Valuable Media And Customer Experiences With Valuable Content
Vision: The Content Marketing Playbook
November 3, 2017 Ryan Skinner
Today's customers have never had richer options when it comes to accessing media and information from anywhere, on a variety of devices. But with great power comes great ability to avoid unwanted ads — driving B2C marketers to offer uniquely valuable, authentic, and personal experiences that make customers' lives easier and more joyful. This is the premise of effective content marketing. Marketers should read this report to help them build the appropriate foundation for content marketing and valuable experiences. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.
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For B2B Marketing Professionals
REPORT: A Blueprint For Successful B2B Video Marketing
Drive Revenue And Buyers' Engagement With Effective Use Of Video
October 20, 2017 Nick Barber, Jacob Milender, Laura Ramos
Unlike static formats, video can pack a lot of information into a small but eye-catching package. B2B buyers are wired to process visual information and remember stories, making video an ideal medium with which to engage them. As the amount of video web traffic continues to increase rapidly, B2B marketers must use video to differentiate their message, engage Millennial buyers, and explain complex ideas more simply. This report outlines a blueprint to help B2B marketers create video content that connects with buyers and demonstrates video's value.
Analysts Who Cover Online Video
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Nick Barber
Application Development & Delivery