Online Video

Online streaming services make it possible for viewers to get their video entertainment fix more easily and on more devices than ever. As changes in content availability, distribution agreements, and multisource devices ripple through the industry, program planning, viewing behaviors, and advertising strategies will continue to evolve.

Latest Research

  • For Application Development & Delivery Professionals

    REPORT: Best Practices: DAM Strategy, Selection, And Socialization

    Optimize Your Digital Asset Management Strategy

    December 7, 2017 Nick Barber

    Rich media fuels the differentiated experiences that customers expect. To create, organize, and deliver rich media content, many organizations need a digital asset management (DAM) solution and strategy. This report details best practices for vendor selection, implementation, and user adoption to help application development and delivery (AD&D) professionals create mature and successful DAM strategies. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.

  • For B2C Marketing Professionals

    REPORT: Deliver Valuable Media And Customer Experiences With Valuable Content

    Vision: The Content Marketing Playbook

    November 3, 2017 Ryan Skinner

    Today's customers have never had richer options when it comes to accessing media and information from anywhere, on a variety of devices. But with great power comes great ability to avoid unwanted ads — driving B2C marketers to offer uniquely valuable, authentic, and personal experiences that make customers' lives easier and more joyful. This is the premise of effective content marketing. Marketers should read this report to help them build the appropriate foundation for content marketing and valuable experiences. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.

  • For B2B Marketing Professionals

    REPORT: A Blueprint For Successful B2B Video Marketing

    Drive Revenue And Buyers' Engagement With Effective Use Of Video

    October 20, 2017 Nick Barber, Jacob Milender, Laura Ramos

    Unlike static formats, video can pack a lot of information into a small but eye-catching package. B2B buyers are wired to process visual information and remember stories, making video an ideal medium with which to engage them. As the amount of video web traffic continues to increase rapidly, B2B marketers must use video to differentiate their message, engage Millennial buyers, and explain complex ideas more simply. This report outlines a blueprint to help B2B marketers create video content that connects with buyers and demonstrates video's value.

  • For Application Development & Delivery Professionals

    REPORT: TechRadar™: Video Technologies, Q3 2017

    Expand Your Capabilities Today To Support The Deluge Of Video Content Tomorrow

    September 14, 2017 Nick Barber

    If you're not using video today, you're missing a chance to grow revenue, enhance employee collaboration, and provide quality service to your customers. Application development and delivery (AD&D) professionals must be prepared to deploy the technologies that will support video for internal and external constituencies. This report will help AD&D pros understand the ecosystem and design the best technology strategies for their companies.

  • For Application Development & Delivery Professionals

    REPORT: Vendor Landscape: Video Platforms For Customer And Employee Experience

    Market Convergence Will Make It Easier For Companies To Deliver Video To Customers, Prospects, And Employees

    August 18, 2017 Nick Barber

    Humans process video content faster than text, and video drives a deeper emotional connection than any other medium. The convergence of the enterprise and online video platform markets may allow application development and delivery (AD&D) professionals to support both internal and external video with a single platform. This report looks at key trends in the video space and the vendors that support it, enabling customer- and employee-focused teams to craft engaging experiences. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.

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