Why Read This
Application development and delivery (AD&D) professionals have a poor reputation among their line-of-business colleagues of being able to deliver timely, high-impact solutions. This research shows AD&D pros how their peers adopt practices and implement processes systematically to prospect for value and then work with stakeholders to design conceptual solutions. This report describes best practices to focus AD&D's effort on finding the highest-value opportunities, delivering solutions at the right cadence for the business, and capitalizing on the best available technologies and methods to move the dial on critical business metrics. This report was originally published in January 2013; Forrester reviews and updates it periodically for continued relevance and accuracy, found that only light changes were needed, and updated it accordingly as of November 2014.