Why Read This
Winning and successfully delivering valuable technology solutions demands three dimensions of expertise: technical, domain, and industry. Finding a consultant with one of these skills is hard enough, never mind getting all three in a single package. So how should tech companies apply the triumvirate of industry, domain, and technical skills to optimize client value and consultant utilization? At the end of 2007, Forrester interviewed nine industry marketers about how their companies apply industry horsepower to client projects. It turns out that deciding when to apply industry-specific skills during an engagement involves more art than engineering.