Why Read This
Successful digital banking teams recognize that their jobs aren't done just because mobile banking apps and sites are live. Customer and business expectations set by the mobile mind shift are rocketing upward. eBusiness and channel strategy professionals must experiment and iterate to continuously improve their mobile offerings. This report outlines how digital banking executives and their teams can use the IDEA framework to foster continuous improvement through effective innovation. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.
Tags: Application Development Processes & Tools, B2C eCommerce, Banking, Consumer Mobility, Customer Experience Management, Digital Business, eCommerce, Financial Services, Innovation, Mobile Banking, Mobile Commerce (mCommerce), Mobile Web, Omnichannel Customer Experience