Why Read This
Successful digital banking teams recognize that their jobs aren't done just because apps and sites are live and the metrics are proving that the launch was a triumph. Customer and business expectations set by the mobile mind shift are rocketing upward. eBusiness and channel strategy professionals must experiment to continuously improve their mobile offerings. This report, part of the mobile banking strategy playbook, outlines how to use the IDEA framework to foster continuous improvement through effective innovation. It was originally published on September 10, 2012; Forrester reviews and updates it periodically it for continued relevance and accuracy, and substantially revised it to reflect new research.
Tags: Application Development, Application Development Processes & Tools, Banking, Consumer Mobility, Customer Experience Management, Digital Business, eCommerce, Financial Services, Innovation, Mobile Banking, Mobile Web, Multichannel Customer Experience