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  • For B2C Marketing Professionals

    REPORT: The Forrester Tech Tide™: Adtech For B2C Marketers, Q3 2020

    14 Technologies Underpin The Adtech Ecosystem

    July 30, 2020 Mary Pilecki, Sarah Dawson, Collin Colburn, Tina Moffett, Joanna O'Connell, Ryan Skinner, Joe Stanhope

    Advertising technology (adtech) has been fundamental to B2C marketers' efforts to raise their brand profiles, connect with customers, and sell their products and services. The adtech ecosystem is evolving, and external forces such as data deprecation are accelerating disruption. This Forrester Tech Tide™ report presents an analysis of the maturity and business value of the 14 tech categories that support omnichannel advertising. B2C marketers should read this report to shape their firm's investment approach to these technologies.

  • For Application Development & Delivery Professionals

    REPORT: The Forrester Wave™: Supplier Risk And Performance Management Platforms, Q3 2020

    The 10 Providers That Matter Most And How They Stack Up

    July 28, 2020 Duncan Jones

    In our 24-criterion evaluation of supplier risk and performance management (SRPM) providers, we identified the 10 most significant ones — Aravo Solutions, Avetta, Coupa Software, GEP, HICX Solutions, Ivalua, JAGGAER, Oracle, SAP, and Synertrade — and researched, analyzed, and scored them. This report shows how each provider measures up and helps application development and delivery (AD&D) professionals select the right one for their needs.

  • For Application Development & Delivery Professionals

    REPORT: Now Tech: Knowledge Management Solutions For Customer Service, Q3 2020

    Forrester's Overview Of 22 Knowledge Management Providers

    July 23, 2020 Kate Leggett

    You can use knowledge management (KM) solutions to empower customers and front-office workers with curated answers to common questions, drive customer satisfaction, and create lasting customer success. To realize these benefits, you'll first have to select from a diverse set of vendors that vary by size, functionality, geography, and vertical market focus. Application development & delivery (AD&D) professionals should use this report to understand the value they can expect from a KM solution provider and to select one based on size and functionality.

  • For CIO Professionals

    REPORT: Now Tech: Contract Lifecycle Management Software, Q3 2020

    Forrester's Overview Of 39 CLM Vendors

    July 22, 2020 Andrew Bartels

    Companies use contract lifecycle management (CLM) software to consolidate and understand existing contracts, create and negotiate new contracts, and link contracts to other related applications. But to realize these benefits, they first have to select from a diverse set of vendors that vary by size, functionality, geography, and vertical market focus. CIOs and their business partners should use this report to understand the value they can expect from a CLM provider and to select one based on size and functionality.

  • For Application Development & Delivery Professionals

    REPORT: On-Premises ERP: Should You Love It Or List It?

    Four Strategies For Extending The Life Of Your Fixer-Upper Business Applications

    July 17, 2020 Duncan Jones

    Application development and delivery (AD&D) professionals face an urgent dilemma: whether to replace aging, on-premises business applications or retain them for a few more years. Digital transformation could be an expensive, risky program, but inaction could be worse. This report suggests the decision criteria for this vital, strategic bet. It also explains the options for rejuvenating existing applications if you decide to postpone replacing them.

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