Oracle

Latest Research

  • For eBusiness & Channel Strategy Professionals

    REPORT: Now Tech: Enterprise Health Clouds, Q2 2019

    Forrester's Overview Of 29 Enterprise Health Cloud Providers

    May 21, 2019 Daniel Hong

    You can use enterprise health clouds to reduce infrastructure costs, create a 360-degree view of the consumer, and deploy compelling new high-touch engagement solutions. But to realize these benefits, you'll first have to select from a diverse set of vendors that vary by size, functionality, geography, and vertical market focus. Healthcare digital business leaders should use this report to understand the value they can expect from an enterprise health cloud provider and to select one based on size and functionality.

  • For B2C Marketing Professionals

    REPORT: Now Tech: Cross-Channel Campaign Management, Q2 2019

    Forrester's Overview Of 42 Cross-Channel Campaign Management Providers

    May 17, 2019 Rusty Warner

    B2C marketers, you can use cross-channel campaign management (CCCM) offerings to better understand your customers, execute your brand strategy across channels, and orchestrate digital and offline customer experiences. But to access these benefits, you'll first have to select from a diverse set of vendors — vendors that vary by size, functionality, geography, and vertical market focus. Use Forrester's Now Tech report to understand the value you can expect from a CCCM provider and to select vendors based on size and functionality.

  • For Application Development & Delivery Professionals

    REPORT: SaaS Marketplaces Are The New Frontier Of Enterprise Software

    Software-As-A-Service Buyers Get A Faster, Simpler Buying Experience As Well As Better Security And Integration

    May 3, 2019 Liz Herbert

    Clients tell us that software-as-a-service (SaaS) vendors are too numerous (and too small) for a formal sourcing process to apply in all cases. At the same time, the business-led, ungoverned model of "shadow" SaaS deployment has proven problematic — for cost, technology architecture, and security. SaaS marketplaces such as Salesforce AppExchange can alleviate this burden. This report helps application development and delivery (AD&D) pros use marketplaces to succeed with sourcing and governing the proliferating landscape of SaaS vendors. This report replaces our 2017 research on SaaS marketplaces.

  • For B2C Marketing Professionals

    REPORT: Now Tech: Data Management Platforms In Asia Pacific, Q2 2019

    Forrester's Overview Of 23 Data Management Platform Providers

    April 29, 2019 Xiaofeng Wang

    Marketers use data management platforms (DMPs) to improve programmatic media buying, deliver consistent marketing communication across channels, and shape customer-obsessed operations. But to realize these benefits, they must select from a diverse set of vendors that vary by size, functionality, geography, and vertical market focus. Marketers in Asia Pacific (AP) should use this report to understand the value they can expect from a DMP provider and how to select one based on size and functionality.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Prepare For Blockchain In Your Supply Chain

    There's Hope Beyond The Hype

    April 9, 2019 George Lawrie, Martha Bennett

    Blockchain solutions appear to promise resolution to long-term supply chain challenges such as end-to-end visibility, transparency, and intelligent fulfillment. Traditional supply chains achieve scalable, consistent transparency because supply chain "captains" decide the data exchange standards for subordinate levels in the chain. But the digital economy's more democratic supply networks don't have captains to dictate standards. This report helps digital business professionals assess the opportunities and risks associated with blockchain in supply chain and fulfillment.

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