Oracle

Latest Research

  • For B2C Marketing Professionals

    REPORT: The Forrester Wave™: Enterprise Marketing Software Suites, Q1 2018

    Tools And Technology: The Enterprise Marketing Technology Playbook

    February 13, 2018 Joe Stanhope

    In our 40-criteria evaluation of enterprise marketing software suite (EMSS) providers, we identified the seven most significant ones — Adobe, IBM, Marketo, Oracle, Salesforce, SAP Hybris, and SAS — and researched, analyzed, and scored them. This report shows how each provider measures up and helps B2C marketing professionals make the right choice.

  • For B2C Marketing Professionals

    REPORT: The Forrester Wave™: Cross-Channel Campaign Management, Q1 2018

    The 12 Providers That Matter Most And How They Stack Up

    February 13, 2018 Rusty Warner

    In our 33-criteria evaluation of cross-channel campaign management (CCCM) providers, we identified the 12 most significant ones — Adobe, Cheetah Digital, Emarsys, IBM, Oracle, Pegasystems, Pitney Bowes, RedPoint Global, Salesforce, SAP Hybris, SAS, and Selligent — and researched, analyzed, and scored them. This report shows how each provider measures up and helps B2C marketing professionals make the right choice.

  • For B2C Marketing Professionals

    REPORT: Now Tech: Cross-Channel Campaign Management, Q1 2018

    Landscape: The Enterprise Marketing Technology Playbook

    February 9, 2018 Rusty Warner

    You can use cross-channel campaign management (CCCM) offerings to better understand your customers, execute your brand strategy across channels, and orchestrate digital and offline customer experiences. But to access these benefits, you'll first have to select from a diverse set of vendors — vendors that vary by size, functionality, geography, and vertical market focus. B2C marketing professionals should use Forrester's Now Tech report to understand the value they can expect from a CCCM provider and select vendors based on size and functionality.

  • For CIO Professionals

    REPORT: The Forrester Wave™: Product Lifecycle Management For Discrete Manufacturers, Q4 2017

    The Seven Providers That Matter Most And How They Stack Up

    November 29, 2017 Nate Fleming

    In our 20-criteria evaluation of product lifecycle management (PLM) solutions for discrete manufacturers, we identified the seven most significant ones — Aras, Autodesk, Dassault Systèmes, Oracle, PTC, SAP, and Siemens — and researched, analyzed, and scored them. This report shows how each provider measures up and helps CIOs and product development professionals make the right choice when selecting a PLM solution.

  • For Enterprise Architecture Professionals

    REPORT: The Forrester Wave™: Translytical Data Platforms, Q4 2017

    The 12 Providers That Matter Most And How They Stack Up

    November 28, 2017 Noel Yuhanna, Mike Gualtieri

    Analytics at the speed of transactions has become an important agenda item for organizations. Translytical data platforms, an emerging technology, deliver faster access to business data to support various workloads and use cases. EA pros can use them to drive new business initiatives. Forrester identified the 12 most significant translytical vendors — Aerospike, DataStax, GigaSpaces, IBM, MemSQL, Microsoft, NuoDB, Oracle, Redis Labs, SAP, Splice Machine, and VoltDB — and researched, analyzed, and scored them against 25 criteria.

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