Why Read This
Creating the optimal eBusiness organizational structure is one of the biggest challenges confronting eBusiness executives at financial services firms today. As both a channel and an enterprise function, the dual nature of eBusiness serves as the primary source of frustration for executives when choosing the right structure. To select and implement the best organizational structure, eBusiness executives must first determine the maturity of eBusiness throughout the organization. Armed with this information, they can make better decisions on key organizational areas including customer intelligence, marketing and sales, operations, and Web design and delivery.