Speaker Biography

Pankaj Batra

Chief Marketing Officer, Home Service

Sessions Featuring This Speaker

    Profile

    Pankaj Batra is Chief Marketing Officer for Pizza Hut Delivery & Carryout in Asia, which has 1,500 units across nine countries. Pankaj also heads public relations and is a member of Yum Brands's Global Digital Council.

    Pankaj has over 20 years' experience in brand management and sales in the consumer, food, retail, and services sectors. He specializes in nurturing western brands in Asian markets. He has deep know-how of startup ventures and is well-versed in dynamics of franchisee relationship management.

    Pankaj has a Master in Business Administration from Faculty of Management Studies, New Delhi. He joined Yum Brands (then Pepsico Restaurants) in India in 1996 to launch Pizza Hut and was instrumental in positioning Pizza Hut as "an Indian brand with an international heart." During Pankaj's tenure, Pizza Hut grew from one to 150 restaurants and was rated as India's most trusted restaurant brand in 2003 and every year thereafter. He moved to Singapore to join Yum's Asia business around eight years ago. He has consolidated Pizza Hut's dominant position in Asia by spearheading the adoption of a new delivery model, and he has been instrumental in doubling the web ordering business in the past three years.

    Prior to working for Yum, Pankaj worked with Nestlé in India as brand manager on a portfolio of brands (Nescafe Vending, Nestlé Confectionery, and Nestlé Milks) and with American Express Travel Related Services as Product Manager for the Indian subcontinent.

    Pankaj has a passion for teaching and conducts a brand management course for students pursuing business administration.