Pascal   Matzke

Pascal Matzke

Vice President, Research Director Serving CIO Professionals

In his role as research director, Pascal Matzke leads Forrester's global CIO research team that focuses on the digital transformation opportunities for businesses around customer experience as well as connected products and services. His research team advises CIOs on best practices for digital transformation and innovation and helps clients become empowered business partners throughout their transformational journeys. Pascal's personal area of expertise and thought leadership spans across the domains of business technologies such as mobile, social, cloud and the Internet of Things, as well as the related transformational business issues. He is also a deep domain expert in tech services and outsourcing trends as well as the underlying market dynamics.

Acting as a trusted advisor to technology leaders and business executives across Europe, Asia, and North America, Pascal has helped frame successful transformation strategies for many large corporate clients as well as several leading technology vendors. Pascal is a frequent public speaker and is regularly quoted by leading business newspapers and IT magazines, such as The Economist, Financial Times, International Herald Tribune, Handelsblatt, CIO Magazine, Computing, and InformationWeek.

Previous Work Experience

Pascal joined Forrester in 2005 from META Group, where he was a European lead analyst and consulting director responsible for IT services and vendor strategy issues. Previously, Pascal came from Giga Information Group, where he was a senior analyst and solution program manager covering IT services and outsourcing topics as well as the relevant vendor evaluation methodologies. Prior to joining Giga Information Group in 1997, Pascal was involved in management consulting projects at a Munich-based consulting company, mainly in the telecommunications and IT services area.

Education

Pascal earned an M.A. in political science, economics, and modern history from the Ludwig-Maximilians-Universität in Munich, Germany.

Pascal Matzke

Vice President, Research Director Serving CIO Professionals

In his role as research director, Pascal Matzke leads Forrester's global CIO research team that focuses on the digital transformation opportunities for businesses around customer experience as well as connected products and services. His research team advises CIOs on best practices for digital transformation and innovation and helps clients become empowered business partners throughout their transformational journeys. Pascal's personal area of expertise and thought leadership spans across the domains of business technologies such as mobile, social, cloud and the Internet of Things, as well as the related transformational business issues. He is also a deep domain expert in tech services and outsourcing trends as well as the underlying market dynamics.

Acting as a trusted advisor to technology leaders and business executives across Europe, Asia, and North America, Pascal has helped frame successful transformation strategies for many large corporate clients as well as several leading technology vendors. Pascal is a frequent public speaker and is regularly quoted by leading business newspapers and IT magazines, such as The Economist, Financial Times, International Herald Tribune, Handelsblatt, CIO Magazine, Computing, and InformationWeek.

Previous Work Experience

Pascal joined Forrester in 2005 from META Group, where he was a European lead analyst and consulting director responsible for IT services and vendor strategy issues. Previously, Pascal came from Giga Information Group, where he was a senior analyst and solution program manager covering IT services and outsourcing topics as well as the relevant vendor evaluation methodologies. Prior to joining Giga Information Group in 1997, Pascal was involved in management consulting projects at a Munich-based consulting company, mainly in the telecommunications and IT services area.

Education

Pascal earned an M.A. in political science, economics, and modern history from the Ludwig-Maximilians-Universität in Munich, Germany.

Pascal Matzke's Research

Most RecentMost Popular
  • For CIO Professionals

    REPORT: Predictions 2018: CIOs Make The Chief Digital Officer Obsolete

    November 6, 2017Pascal Matzke, Matthew Guarini

    Digital transformation will dominate business strategy in 2018, and CEOs will look to their CIOs to act as strategic partners in that transformation. While technology is at the core of the shift to digital, CIOs will have to develop the right culture and talent mix to turn their tech management organizations into the digital transformation office. This document outlines Forrester's key predictions for CIOs in 2018.

  • For CIO Professionals

    REPORT: Gauge Your Digital Business Maturity

    The Assessment Report In The Digital Business Playbook

    September 25, 2017Pascal Matzke, Martin Gill

    Digital business transformation is a journey, not a destination. And every journey has a starting point. This report guides you through Forrester's digital business maturity assessment so you can gauge where your firm is on its journey and discover which core competencies you need to strengthen or develop.

  • For CIO Professionals

    REPORT: Predictions 2017: CIOs Push For Speed Amid Volatility

    October 31, 2016 Matthew Guarini, Pascal Matzke, Sharyn Leaver

    Customer obsession is paramount for business success. With customers having more power than ever, a dynamic only accelerating, it is imperative that CIOs get ahead of the curve. This involves making key decisions that will help your company provide the necessary technology to win, serve, and retain customers. This report highlights Forrester's predictions for the evolving role of the CIO in 2017 and the trends that will drive this change.

  • For CIO Professionals

    REPORT: Quick Take: UK Firms Must Drive Innovation In The Age Of The Customer, Despite Brexit

    June 24, 2016 Benjamin Ensor, Martin Gill, Laura Koetzle, Pascal Matzke, Christopher McClean

    Yesterday, UK citizens voted to leave the European Union ("Brexit"). The agreements that legislators hammer out over the next two years will determine the long-term political, social, global trade, and business implications. However, the short-term uncertainties and unintended consequences will make it harder for UK businesses to keep customers and attract talent. This quick take explains how CIOs whose firms do business in the UK can prepare for these problems and help their firms win, serve, and retain customers despite the constraints.

  • For CIO Professionals

    REPORT: Predictions 2016: The New Breed Of CIO

    How Digitally Savvy CIOs Obsessed With Customers Will Drive Growth

    November 2, 2015 Nigel Fenwick, Pascal Matzke

    In 2016, CEOs will expect CIOs to grow out of being mere custodians of technology and to actively wield tech to drive revenue instead. This brief charts how that shift will make your job as a CIO harder; tells you what to do about it in terms of communication, execution, investment, risk assessment, hiring, and more; and explains why culture change and learning the nuts and bolts — not just the lingo — of customer experience (CX) are crucial to your success.

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