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Pascal   Matzke

Pascal Matzke

Vice President, Research Director Serving CIO Professionals

In his role as research director, Pascal Matzke leads Forrester's global CIO research team that focuses on the digital transformation opportunities for businesses around customer experience as well as connected products and services. His research team advises CIOs on best practices for digital transformation and innovation and helps clients become empowered business partners throughout their transformational journeys. Pascal's personal area of expertise and thought leadership spans across the domains of business technologies such as mobile, social, cloud and the Internet of Things, as well as the related transformational business issues. He is also a deep domain expert in tech services and outsourcing trends as well as the underlying market dynamics.

Acting as a trusted advisor to technology leaders and business executives across Europe, Asia, and North America, Pascal has helped frame successful transformation strategies for many large corporate clients as well as several leading technology vendors. Pascal is a frequent public speaker and is regularly quoted by leading business newspapers and IT magazines, such as The Economist, Financial Times, International Herald Tribune, Handelsblatt, CIO Magazine, Computing, and InformationWeek.

Previous Work Experience

Pascal joined Forrester in 2005 from META Group, where he was a European lead analyst and consulting director responsible for IT services and vendor strategy issues. Previously, Pascal came from Giga Information Group, where he was a senior analyst and solution program manager covering IT services and outsourcing topics as well as the relevant vendor evaluation methodologies. Prior to joining Giga Information Group in 1997, Pascal was involved in management consulting projects at a Munich-based consulting company, mainly in the telecommunications and IT services area.

Education

Pascal earned an M.A. in political science, economics, and modern history from the Ludwig-Maximilians-Universität in Munich, Germany.

Pascal Matzke

Vice President, Research Director Serving CIO Professionals

In his role as research director, Pascal Matzke leads Forrester's global CIO research team that focuses on the digital transformation opportunities for businesses around customer experience as well as connected products and services. His research team advises CIOs on best practices for digital transformation and innovation and helps clients become empowered business partners throughout their transformational journeys. Pascal's personal area of expertise and thought leadership spans across the domains of business technologies such as mobile, social, cloud and the Internet of Things, as well as the related transformational business issues. He is also a deep domain expert in tech services and outsourcing trends as well as the underlying market dynamics.

Acting as a trusted advisor to technology leaders and business executives across Europe, Asia, and North America, Pascal has helped frame successful transformation strategies for many large corporate clients as well as several leading technology vendors. Pascal is a frequent public speaker and is regularly quoted by leading business newspapers and IT magazines, such as The Economist, Financial Times, International Herald Tribune, Handelsblatt, CIO Magazine, Computing, and InformationWeek.

Previous Work Experience

Pascal joined Forrester in 2005 from META Group, where he was a European lead analyst and consulting director responsible for IT services and vendor strategy issues. Previously, Pascal came from Giga Information Group, where he was a senior analyst and solution program manager covering IT services and outsourcing topics as well as the relevant vendor evaluation methodologies. Prior to joining Giga Information Group in 1997, Pascal was involved in management consulting projects at a Munich-based consulting company, mainly in the telecommunications and IT services area.

Education

Pascal earned an M.A. in political science, economics, and modern history from the Ludwig-Maximilians-Universität in Munich, Germany.

Pascal Matzke's Research

Most RecentMost Popular
  • For CIO Professionals

    REPORT: Research Overview: Adaptive Strategies

    A CIO's Guide To Leveraging Adaptive Strategies To Win In Times Of Constant Change

    April 23, 2020Pascal Matzke, Patrick Carroll

    To win in times of constant change and uncertainty, tech leaders need to deploy adaptive strategies. Organizations following an adaptive approach are outpacing the competition through business model change, addressing future customer needs, and restructuring organizations to promote innovation. CIOs and technology leaders should read this report to better understand the full breadth of Forrester's research on adaptability and what it means for their organization.

  • For CIO Professionals

    REPORT: Top Research For CIOs: The Future Of Work

    November 20, 2019Pascal Matzke, Patrick Carroll

    The future of work is a hot topic within organizations today because it shines a light on the impact of automation, enables firms to better plan and prepare for the future, and helps increase employee experience. With all the moving pieces encapsulated within this topic, it can be difficult to understand what really matters. CIOs and digital leaders should read this report to uncover the latest research on the issues and better understand how to shape their firm's strategy for the future.

  • For CIO Professionals

    REPORT: Predictions 2020: Europe

    Europe Will Deliver Regulatory Leadership Amid Uncertainty

    November 4, 2019 Martha Bennett, Dan Bieler, Thomas Husson, Enza Iannopollo, Pascal Matzke, Paul McKay, Jacob Morgan, Joana de Quintanilha

    In 2020, European firms will grapple with increased volatility on both the economic and geopolitical fronts, and Germany's industrial firms, Digital China, and regulators will capitalize on the opportunities that uncertainty creates. This report guides leaders at European firms through Forrester's five most important predictions for the region in 2020.

  • For CIO Professionals

    REPORT: Top Research For CIOs: Tech-Driven Innovation

    Learn How To Shift To A New Technology-Driven Innovation Paradigm

    June 26, 2019Pascal Matzke

    A sustainable innovation strategy has become mission-critical for firms to survive disruption and succeed in the age of the customer. The fast-changing technology landscape provides CIOs with a unique opportunity to take on the mantle of innovation leader in their organizations and support tech-driven change. This report gives CIOs insights into the key areas where they need to concentrate their efforts and build their firm's innovation capabilities.

  • For CMO Professionals

    REPORT: Gauge Your Digital Business Maturity

    The Assessment Report In The Digital Business Playbook

    June 3, 2019 Ted Schadler, Pascal Matzke, Martin Gill

    Digital business transformation is a journey, not a destination. And every journey has a starting point. This report guides digital business leaders through Forrester's digital business maturity assessment so you can gauge where your firm is on its journey and discover which core competencies you need to strengthen or develop. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy; we revised this edition to factor in a revised assessment tool and benchmarking data.

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