Pascal Matzke

Vice President, Research Director serving CIOs

Pascal is a member of Forrester's Business Technology Futures team, which serves CIOs and their business partners by predicting the long-term business impact of information technology. His research focus is on as-a-service business models and tech-driven business transformation, analyzing the shifting and consolidating IT services and outsourcing market, as well as underlying IT market dynamics. His research examines new constituencies of buyers and suppliers that are currently reshaping and recasting the IT services market.

In addition, Pascal regularly advises end user clients on their IT services and sourcing strategies, with a particular emphasis on outsourcing decision issues, RFP creation, and vendor selection and vendor management. His research spans the business strategies, operational processes, and portfolio elements required to achieve and sustain market leadership. For example, he co-authored Forrester's Big Idea on "Converged Service Delivery: The Missing Link In Achieving Business Flexibility." Pascal is a frequent public speaker and is regularly quoted by leading business newspapers and IT magazines, such as CIO Magazine, Computing, The Economist, the Financial Times, Handelsblatt, InformationWeek, and the International Herald Tribune.

Previous Work Experience

Pascal joined Forrester in 2005 from META Group, where he was a European lead analyst and consulting director responsible for IT services and vendor strategy issues. Previously, Pascal came from Giga Information Group, where he was a senior analyst and solution program manager covering IT services and outsourcing topics, as well as the relevant vendor evaluation methodologies. Prior to joining Giga Information Group in 1997, Pascal was involved in management consulting projects at a Munich-based consulting company, mainly in the telecommunications and IT services area.

Education

Pascal earned an M.A. in political science, economics, and modern history from the Ludwig-Maximilians-University in Munich, Germany.

Refine your results

Date Range

Role

Methodology

Industry

Topics

Market Imperatives

Region

Vendor

Analyst

Sorry — your search returned 0 results, so we expanded it to include Everything.

48718 results in Everything

    • For Marketing Leadership Professionals

      Blog:Email Marketing Service Provider Wave

      I continue to work on the long awaited ESP Wave report, and yes we do plan to publish it before the end of the year.   This Wave has more vendors than any of our earlier ESP Waves. ...

      • For Marketing Leadership Professionals

        Blog:The Future of Agencies: What Do You Think?

        [Posted by Sean Corcoran] Follow Me on  We’re in the process of pondering a very important question in the industry today: what is the future of agencies? Agencies have played such a...

        • For Marketing Leadership Professionals

          Blog:How Industries Spend On Interactive Marketing

          [Posted by Shar VanBoskirk] I dedicate this blog post to anyone who has read Forrester's interactive marketing forecast and thought, "well that's great, but how are interactive...

          • For Chief Marketing Officer Professionals

            Blog:Having Faith In Apple Plus Beats

            A media frenzy arose last night when the Financial Times suggested it had word from the inside that Apple is closing in on buying Beats Electronics for $3.2 billion. The immediate response from all...

            • For Application Development & Delivery Professionals

              Blog:Your Future Needs A Type 4 Technology Strategy

              As I discuss with clients the developing notions of Forrester's Business Capability Architecture (see blog post #1 and blog post #2), I have found it important to distinguish between different...

              • For Marketing Leadership Professionals

                Blog:Securing Interactive Budget Takes New Skills

                [Posted by Neil Strother] As interactive marketing has taken on greater influence within businesses, leaders of IM teams have emerged to shape strategy and win approval for the interactive marketing...

                • For Marketing Leadership Professionals

                  Blog:Google Grabs AdMob To Push Further Into Mobile Advertising

                  [Posted by Neil Strother] Google has just announced an all-stock deal to purchase mobile ad network AdMob for $750 million in a bid to solidify its position as the leader in mobile advertising. By...

                  • For Customer Insights Professionals

                    Blog:Harness The Power Of Customer Context To Deliver Utility

                    Last month, we had one of our best Forrester Forums For Marketing Leaders that I've been to, and I've been to all of them. With an on-site audience of nearly 1,000 marketing professionals, I...

                    • For eBusiness & Channel Strategy Professionals

                      Charts & Figures:Travel Social Fans Are Slightly Older And Spend More On Leisure Travel

                      An In-Depth Look At Travel Social Fans, The Travelers Who Friend, Follow, Or Fan Travel Companies And Destinations On Social Media Sites

                    • For Business Process Professionals

                      Blog:Data Governance Remains Immature: Increase Focus On Business Process To Build Momentum

                      I just read a great blog post by Marty Moseley discussing the results of a data governance survey he and his team recently fielded. The feedback he collected matches recent data-governance-related...

                      • For Vendor Strategy Professionals

                        Blog:The Reemergence Of Endpoint Protection

                        I found the RSA Conference completely exhausting, but also intellectually invigorating. (Shameless plug: you can see me speaking on an RSA Keynote panel about the future of authentication here.) I...

                        • For Marketing Leadership Professionals

                          Blog:Rich Search Ads Hold Promise, But...

                          [Posted by Neil Strother] A quick note to say a new report is up regarding marketers experimenting with rich ads (images and video) in search: "Rich Search Ads: Too Early For Most Advertisers"...

                          • For Marketing Leadership Professionals

                            Blog:Guest Post: Michael Greene on How to Source Video Ad Creative

                            You may not know the name Michael Greene, but if you're a Forrester client or you read this blog regularly then you've certainly seen his work. As a researcher on our team, Michael produces...

                            • For Marketing Leadership Professionals

                              Report:The Path To Mobile Marketing Mastery

                              Executive Overview: The Mobile Marketing Playbook

                              Today, two-thirds of US online adults use a smartphone, and Forrester predicts this number will grow. Many marketers realize that more and more customers are mobile-dominant, but few recognize the...

                              • Downloads: 682
                            • For Enterprise Architecture Professionals

                              Blog:Welcome To The Future Of Data Management

                               The demand for data has never been greater.  The expectations are even grander.  On the other hand, what the business wants has never been more ambiguous.   Welcome to the future...

                              • For eBusiness & Channel Strategy Professionals

                                Charts & Figures:One In Three TSFs Follows Travel Companies To Learn About Deals

                                An In-Depth Look At Travel Social Fans, The Travelers Who Friend, Follow, Or Fan Travel Companies And Destinations On Social Media Sites

                              • For Chief Information Officer Professionals

                                Blog:Will Russia Really Change? Cisco Places Its Bet. But Seeing Is Believing.

                                Russian president Dmitry Medvedev toured Silicon Valley last week, meeting with tech vendor executives and local entrepreneurs.  At Cisco, Medvedev participated in a telepresence session and...

                                • For Chief Marketing Officer Professionals

                                  Blog:The ANA TV Conference And The Future Of Television Measurement

                                  On February 10, our Researcher Mike Glantz was able to attend the ANA TV and Everything Video Conference. In light of our recently published call on the future of TV audience measurement in our new...

                                  • For Customer Experience Professionals

                                    Charts & Figures:Kohl's Maintains Pricing Across Touchpoints

                                  • For Marketing Leadership Professionals

                                    Blog:Using Social Media To Create And Amplify Offline Influence

                                    [Posted by Nate Elliott. Follow me on twitter.] According to all the data I've collected in the past few years -- no matter what age group or country you study, and no matter how actively people...

                                    • For Chief Information Officer Professionals

                                      Blog:When Cost Is Your Only IT Metric, Everyone Suffers

                                      by Craig Symons In the current economic climate it’s not a surprise that many of the conversations I have with clients tend to revolve around IT budgets, the cost of IT, and what if anything can be...

                                      • For Marketing Leadership Professionals

                                        Blog:Platform A: Too little too late for AOL?

                                        The online advertising world is abuzz this Monday morning about the press release from AOL which just crossed the wire.  Specifically, AOL announced that it will: Create a new online...

                                        • For Counterintuitive CEO Professionals

                                          Blog:Steve

                                          At a conference of CIOs that I attended this morning in Lisbon, all of our group were reflective and emotionally affected by the news of Jobs’ death – many heartfelt words were spoken...