Pascal Matzke

Vice President, Research Director serving CIOs

In his role as research director, Pascal Matzke leads Forrester's global CIO research team that focuses on the digital transformation opportunities for businesses around customer experience as well as connected products and services. His research team advises CIOs on best practices for digital transformation and innovation and helps clients become empowered business partners throughout their transformational journeys. Pascal's personal area of expertise and thought leadership spans across the domains of business technologies such as mobile, social, cloud and the Internet of Things, as well as the related transformational business issues. He is also a deep domain expert in tech services and outsourcing trends as well as the underlying market dynamics.

Acting as a trusted advisor to technology leaders and business executives across Europe, Asia, and North America, Pascal has helped frame successful transformation strategies for many large corporate clients as well as several leading technology vendors. Pascal is a frequent public speaker and is regularly quoted by leading business newspapers and IT magazines, such as The Economist, Financial Times, International Herald Tribune, Handelsblatt, CIO Magazine, Computing, and InformationWeek.

Previous Work Experience

Pascal joined Forrester in 2005 from META Group, where he was a European lead analyst and consulting director responsible for IT services and vendor strategy issues. Previously, Pascal came from Giga Information Group, where he was a senior analyst and solution program manager covering IT services and outsourcing topics as well as the relevant vendor evaluation methodologies. Prior to joining Giga Information Group in 1997, Pascal was involved in management consulting projects at a Munich-based consulting company, mainly in the telecommunications and IT services area.

Education

Pascal earned an M.A. in political science, economics, and modern history from the Ludwig-Maximilians-Universität in Munich, Germany.

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4 results in Reports

  • Customer Experience
  • Past 7 days
  • For Customer Experience Professionals

    Report:The Challenges Holding Back CX Leaders And How To Overcome Them

    Results From Our Survey Of More Than 250 CX Executives And CMOs

    In late 2015, Forrester partnered with recruiting firm Heidrick & Struggles to survey chief marketing officers (CMOs) and customer experience (CX) professionals to better understand their roles,...

    • Downloads: 56
  • For Customer Experience Professionals

    Report:How To Set Employee Goals That Drive Great CX

    Balance Accountability And Empowerment Across The Organization To Improve Customer Journeys

    Companies must align employee goals with desired customer metrics to deliver better experiences. To get it right, companies must make employees accountable for parts of the experience that they...

    • Downloads: 54
  • For Customer Experience Professionals

    Report:The Government Customer Experience Management Maturity Model

    Government agencies already know that they must strive to meet customers' rising expectations. After all, better government customer experience (CX) isn't just a moral imperative — it's also vital...

    • Downloads: 25
  • For Customer Experience Professionals

    Report:A Rosetta Stone For Translating CX Priorities Into Digital Realities

    The Four A's For Ensuring That Customer Experience And Tech Management Teams Speak The Same Language

    Customer experience (CX) professionals know that their businesses need digital experiences to thrive in the post-PC world. The challenge, though, is turning business demands for capabilities like...

    • Downloads: 55