Pascal Matzke

Vice President, Research Director serving CIOs

In his role as research director, Pascal Matzke leads Forrester's global CIO research team that focuses on the digital transformation opportunities for businesses around customer experience as well as connected products and services. His research team advises CIOs on best practices for digital transformation and innovation and helps clients become empowered business partners throughout their transformational journeys. Pascal's personal area of expertise and thought leadership spans across the domains of business technologies such as mobile, social, cloud and the Internet of Things, as well as the related transformational business issues. He is also a deep domain expert in tech services and outsourcing trends as well as the underlying market dynamics.

Acting as a trusted advisor to technology leaders and business executives across Europe, Asia, and North America, Pascal has helped frame successful transformation strategies for many large corporate clients as well as several leading technology vendors. Pascal is a frequent public speaker and is regularly quoted by leading business newspapers and IT magazines, such as The Economist, Financial Times, International Herald Tribune, Handelsblatt, CIO Magazine, Computing, and InformationWeek.

Previous Work Experience

Pascal joined Forrester in 2005 from META Group, where he was a European lead analyst and consulting director responsible for IT services and vendor strategy issues. Previously, Pascal came from Giga Information Group, where he was a senior analyst and solution program manager covering IT services and outsourcing topics as well as the relevant vendor evaluation methodologies. Prior to joining Giga Information Group in 1997, Pascal was involved in management consulting projects at a Munich-based consulting company, mainly in the telecommunications and IT services area.


Pascal earned an M.A. in political science, economics, and modern history from the Ludwig-Maximilians-Universität in Munich, Germany.

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4 results in Reports

  • Customer Experience
  • Past 7 days
  • For Customer Experience Professionals

    Report:How To Prototype Like A Pro

    Design With Customers — Not By Committee — With Iterative Prototyping And Testing

    Only 13% of firms say that they regularly use prototyping and iteration in their customer experience (CX) design process, despite their wide regard as best practices. This is a miss. Prototyping...

    • Downloads: 56
  • For Customer Experience Professionals

    Report:Seven Steps To Successful Customer Experience Measurement Programs

    How To Define The Right CX Metrics And Use Them To Improve CX

    Customer experience (CX) measurement is essential: Without a disciplined customer experience measurement program, companies will struggle to understand what's working and what's broken. This report...

    • Downloads: 2181
  • For Customer Experience Professionals

    Report:Customer Obsession Is An Employee Engagement Strategy, Too

    Focus On Purpose, Mastery, And Autonomy To Drive Deeper Employee Engagement And Better Experience Delivery

    Want great customer experience (CX)? Well that's not possible without engaged employees. Delivering consistently superior customer experiences depends on employees across the organization playing...

    • Downloads: 40
  • For Customer Experience Professionals

    Report:Brief: CX Drives Revenue Growth In The US Auto Insurance Industry

    The Relationship Between Superior Customer Experience And Revenue Growth

    In the US, superior customer experience (CX) drives superior revenue growth when customers can switch their business and competitors offer differentiated CX. Does that relationship also hold true in...

    • Downloads: 11