Patti Freeman Evans

Vice President, Research Director serving eBusiness & Channel Strategy PROFESSIONALS

Patti serves eBusiness & Channel Strategy Professionals. She is a leading expert on multichannel retail strategy with 19 years of diversified experience, expertise in creating customer-centric eCommerce sites, integrating channels effectively, developing innovative marketing initiatives, and ensuring high-standard customer service and order fulfillment operations.

Previous Work Experience

Patti was formerly a research director at JupiterResearch. Before joining JupiterResearch, she held leadership positions with leading internationally known companies like Bloomingdale's and Godiva Chocolatier. Most recently, she was director of shopping services with, where she touched on all aspects of the multichannel retail business. Brought on board to create and launch Bloomingdale's Bridal Registry website with, Patti directed all aspects of the business from concept to implementation, including back-end customer service and store integration issues. In her previous capacities at Bloomingdale's, she led the international marketing department and implemented award-winning multiple-media marketing and retention programs. Further, Patti has done project work to develop interactive educational products for adults and children.

Patti has been quoted in major media outlets such as The Wall Street Journal, The New York Times, The Chicago Tribune, and Business 2.0, as well as in industry publications such as Internet Retailer and Executive Technology. Patti has also appeared on NBC Nightly News, CNBC, BBC, CNN, NPR, PBS, Fox Business News Network, and BNN.

She has taught eCommerce at the Fashion Institute of Technology in New York and is also the vice chairman of the board of directors for, a membership organization that serves the online and multichannel retail community and a division of the National Retail Federation.


Patti earned a B.A. in business management and studio art from Franklin and Marshall College.

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7 results in Reports

  • Patti Freeman Evans
  • eCommerce
  • For eBusiness & Channel Strategy Professionals

    Report:US Affiliate Marketing Forecast, 2009 To 2014

    Affiliate Marketing Will Be A $4 Billion Market By 2014

    Affiliate marketing is a low-risk, high-return strategy for online marketers. US affiliate marketing spending will thus reach $4 billion by 2014 and will increase at a compound annual growth rate...

    • Downloads: 1071
  • For eBusiness & Channel Strategy Professionals

    Report:Help Your Customers Cut Through The Alternative Payments Clutter

    Three-quarters of US online buyers have an alternative payment account. Their use of online payments represents 11% of total online payments (including credit and debit card) in 2009, and it will...

    • Downloads: 727
  • For eBusiness & Channel Strategy Professionals

    Report:The Mobile eBusiness Ecosystem

    Stakeholder Map: The Mobile eBusiness Playbook

    This report outlines the stakeholder map of the mobile eBusiness playbook, which is designed to drive value through mobile services. This report should be used by eBusiness professionals to plan and...

    • Downloads: 621
  • For eBusiness & Channel Strategy Professionals

    Report:Website Functionality Benchmark 2010: European Apparel Multichannel Retailers

    Forrester Applies Its Website Functionality Benchmark Methodology To The Sites Of Five Top Apparel Brands

    Forrester evaluated the transactional websites of five European apparel retailers — Zara, H&M, Promod, Miss Sixty, and Topshop — using our Website Functionality Benchmark methodology. The...

    • Downloads: 559
  • For eBusiness & Channel Strategy Professionals

    Report:Strategic Staffing For Mobile eBusiness

    As mobile adoption increases, eBusiness and channel strategy professionals are challenged to determine how these devices integrate with their existing sales and service channels. It is imperative...

    • Downloads: 407
  • For eBusiness & Channel Strategy Professionals

    Report:European Online Retail Customer Service Availability Is Still Immature

    Retail eBusiness Customer Service And Support Benchmark, 2009

    Forrester evaluated the accessibility and availability of online customer service and support among 42 leading European retail Web sites across six retail subsegments. Four sites received a passing...

    • Downloads: 423
  • For eBusiness & Channel Strategy Professionals

    Report:Predictions 2016: eBiz Pros' Influence Rises

    How eBusiness And Channel Strategy Professionals Will Act As Digital Change Agents

    Digital transformation marches on — faster in some companies than in others. But everywhere, eBusiness professionals are at the center of that transformation and are digital leaders in their...

    • Downloads: 46