Peter Sheldon

VP, Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Peter serves eBusiness & Channel Strategy Professionals. He focuses on eCommerce technologies and solutions, including B2C and B2B eCommerce platforms, mobile commerce solutions, digital in-store technologies, and digital commerce. Peter has specific expertise helping eBusiness leaders understand the integration challenges between eCommerce and back-office technologies across channels and touchpoints. His interests focus on mobile and tablet commerce trends, digital in-store experiences, multichannel retail, social commerce, and digital media.

Previous Work Experience

Peter has extensive experience working with an ecosystem of eCommerce technologies, including eCommerce platforms, mobile commerce solutions, content management, web analytics, search engine marketing (SEM), search engine optimization (SEO), digital asset management, payment systems, and social media, to name a few. Peter has more than 13 years of experience in eCommerce and web technologies. Most recently, Peter held both product management and product marketing positions at Elastic Path, a leading eCommerce platform vendor. He also worked as a senior business analyst at JP Morgan and Ford Motor Company, where he started his career in eCommerce developing a direct online channel for new vehicle sales in the UK. Peter's experience spans both business and technology, including business analysis, product management, product marketing, solution architecture, user experience, and online marketing.


Peter holds a BEng in manufacturing systems engineering from the University of Strathclyde in Scotland.

Peter Sheldon's Research

  • For eBusiness & Channel Strategy Professionals

    Report: The Digitization Of The In-Store Experience

    Retailers are ditching the term multichannel. Instead, in the era of agile commerce, they talk about delivering a "buy anywhere, fulfill anywhere" experience to their customers. In pursuit of th...

    • Downloads: 2602
  • For eBusiness & Channel Strategy Professionals

    Report: The Forrester Wave™: Global Commerce Service Providers, Q1 2012

    In Forrester's 72-criteria evaluation of the top 12 global commerce service providers (GCSPs), we found that SapientNitro, Deloitte, and IBM Global Business Services (GBS) led the pack with thei...

    • Downloads: 1684
  • For eBusiness & Channel Strategy Professionals

    Report: Market Overview: Digital Commerce Solutions 2011

    In the past, online transactions for digital product purchases differed little from physical product purchases, with the exception of the delivery method. However, today's digitally connected co...

    • Downloads: 1768
  • For eBusiness & Channel Strategy Professionals

    Report: The State Of Mobile Commerce Apps

    At last count, 56 of the top 100 retailers in the US had developed an Android, iPad, or iPhone mCommerce application. The sophistication of these apps ranges greatly from basic store finders and...

    • Downloads: 1858
  • For eBusiness & Channel Strategy Professionals

    Report: Market Overview: Mobile Commerce Solutions For Retail

    In just two years, mobile commerce has matured from a nascent channel adopted by a few progressive companies to a critical commerce touchpoint. Today, mobile offerings must be both fully transac...

    • Downloads: 1785
View all of Peter Sheldon's Research

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