Peter Sheldon

VP, Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Peter serves eBusiness & Channel Strategy Professionals. He focuses on eCommerce technologies and solutions, including B2C and B2B eCommerce platforms, mobile commerce solutions, digital in-store technologies, and digital commerce. Peter has specific expertise helping eBusiness leaders understand the integration challenges between eCommerce and back-office technologies across channels and touchpoints. His interests focus on mobile and tablet commerce trends, digital in-store experiences, multichannel retail, social commerce, and digital media.

Previous Work Experience

Peter has extensive experience working with an ecosystem of eCommerce technologies, including eCommerce platforms, mobile commerce solutions, content management, web analytics, search engine marketing (SEM), search engine optimization (SEO), digital asset management, payment systems, and social media, to name a few. Peter has more than 13 years of experience in eCommerce and web technologies. Most recently, Peter held both product management and product marketing positions at Elastic Path, a leading eCommerce platform vendor. He also worked as a senior business analyst at JP Morgan and Ford Motor Company, where he started his career in eCommerce developing a direct online channel for new vehicle sales in the UK. Peter's experience spans both business and technology, including business analysis, product management, product marketing, solution architecture, user experience, and online marketing.

Education

Peter holds a BEng in manufacturing systems engineering from the University of Strathclyde in Scotland.

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  • Infrastructure & Operations
  • Christian Kane
  • Enterprise Mobility
  • For Infrastructure & Operations Professionals

    Report:I&O Leaders: Engage Employees For Successful Tablet And Mobile App Adoption In 2013

    Forrester data continues to show employee demand for business ready smartphones, tablets, and mobile applications. This presentation walks you through our data and provides insight into how your...

    • Downloads: 41
  • For Infrastructure & Operations Professionals

    Report:Redefine Your Mobile Policy To Empower Workers

    This report outlines the policy recommendations of Forrester's solution for security and risk (S&R) and infrastructure and operations (I&O) executives working on mobile and security operations. This...

    • Downloads: 3043
  • For Infrastructure & Operations Professionals

    Charts & Figures:The Modern Workplace Is Rife With Distractions

  • For Infrastructure & Operations Professionals

    Report:Ten Ways Technology Will Drive Workforce Success In 2015

    Infrastructure and operations (I&O) leaders responsible for workforce technology play a critical role in their company's success in the age of the customer, where your company's employees need your...

    • Downloads: 161
  • For Infrastructure & Operations Professionals

    Report:Brief: The Future Of Mobile Device Management

    Enterprise Mobile Management Solutions Must Support, Secure, And Improve Employee Experience

    Mobile device management (MDM) is the common technology used by enterprises to enable their workforce to obtain the right access on their mobile devices. However, early solutions were only able to...

    • Downloads: 518
  • For Infrastructure & Operations Professionals

    Report:Predictions 2015: Infrastructure & Operations Prioritizes Pursuing The BT Agenda

    I&O's Key Agenda Requires Evolutionary Changes

    In 2014, the role of the infrastructure and operations (I&O) professional has been reshaped by trends like social, mobile, Agile, and cloud — but it's time to get ready for what's around the...

    • Downloads: 263
  • For Infrastructure & Operations Professionals

    Report:Brief: Master Mobile Device Life-Cycle Management

    How To Apply Device Life-Cycle Thinking To The IDEA Framework

    Mobility is reshaping how businesses engage with their customers. This seismic shift has driven a diverse set of new mobile technologies into companies in every industry — and the onus of...

    • Downloads: 65
  • For Infrastructure & Operations Professionals

    Report:Quick Take: What iOS 7 Means To I&O Pros And Information Workers

    New APIs From Apple Give Mobile Management Vendors New Avenues To Support Mobile Workers

    On September 10, 2013, Apple hosted an event at its Cupertino, Calif., headquarters to usher in its latest mobile offerings, including an update to iOS 7. This update to its mobile OS offers new...

    • Downloads: 171
  • For Infrastructure & Operations Professionals

    Report:Quick Take: VMware Acquires AirWatch To Solidify Its Mobile Strategy

    On January 22, 2014, VMware announced its intentions to acquire mobile management vendor AirWatch for approximately $1.5 billion. This move represents the third major mobile device management (MDM)...

    • Downloads: 145
  • For Infrastructure & Operations Professionals

    Report:Build A Road Map For Workforce Computing

    This report outlines Forrester's solution to help IT infrastructure and operations (I&O) leaders develop their five-year technology road map for workforce computing. This is important because into...

    • Downloads: 466
  • For Infrastructure & Operations Professionals

    Report:Create A Habitat Of Technology Engagement And Enablement For Your Workforce

    Executive Overview: The Workforce Enablement Playbook

    Mobility and bring-your-own-device (BYOD) top the list of any infrastructure and operations (I&O) leader responsible for workforce enablement — your firm's employees need both tools and...

    • Downloads: 458
  • For Infrastructure & Operations Professionals

    Report:Build A Corporate App Store Into Your Workforce Computing Strategy

    I&O Should Manage Mobile Complexity Through A Corporate App Store

    Today, employees are using personally owned smartphones and tablets at work, and firms are leveraging an array of mobile applications to interact with employees, customers, partners, and suppliers....

    • Downloads: 441
  • For Infrastructure & Operations Professionals

    Report:I&O Skills And Staffing In A Consumerized World

    Organization: The Workforce Enablement Playbook

    The challenge of deploying and supporting a wide range of new technologies to support their company's increasingly mobile workforce has triggered infrastructure and operations (I&O) leaders to...

    • Downloads: 252
  • For Infrastructure & Operations Professionals

    Report:What You Need In A Mobile Collaboration App

    Forrester's Guide For Assessing Cloud Collaboration Vendors' Preparedness For The Mobile Mind Shift

    Helping an increasingly mobile workforce work with customers has been a catalyst for many Forrester clients to move toward cloud collaboration technologies like Box and Google Apps. However, to truly...

    • Downloads: 95
  • For Infrastructure & Operations Professionals

    Report:Redefine Your Workforce Enablement Policy To Empower Employees

    Policy And Procedures: The Workforce Enablement Playbook

    To ensure that employees are armed with the technology they need to do their best work and delight customers, infrastructure and operations (I&O) managers are embracing desktop modernization projects...

    • Downloads: 647
  • For Infrastructure & Operations Professionals

    Report:Develop Your Workforce Enablement Balanced Scorecard

    Performance Management: The Workforce Enablement Playbook

    This report outlines Forrester's solution for developing effective metrics to measure the performance of your workforce enablement initiatives. Identifying and implementing a comprehensive, relevant...

    • Downloads: 326
  • For Infrastructure & Operations Professionals

    Report:Brief: California's Employee Reimbursement Ruling Won't Stem BYOD

    On August 12, 2014, a California appellate court ruled that a company whose employees were required to use personally owned mobile phones to make voice calls for company business must reimburse them...

    • Downloads: 71
  • For Infrastructure & Operations Professionals

    Report:The Forrester Wave™: Enterprise Mobile Management, Q3 2014

    The 15 Providers That Matter Most And How They Stack Up

    Infrastructure and operations (I&O) professionals face a difficult mandate: Enable the workforce to navigate the ever-changing landscape of mobile scenarios while continually ensuring that their...

    • Downloads: 491
  • For Infrastructure & Operations Professionals

    Charts & Figures:Tablet Owners Adopt And Use More Business Apps Than Smartphone Owners

    Road Map: The Workforce Enablement Playbook

  • For Infrastructure & Operations Professionals

    Charts & Figures:From The Personas Comes A Deeper Understanding Of Work Styles And Needs

  • For Infrastructure & Operations Professionals

    Charts & Figures:Already, 15% Of iWorkers Are Anytime, Anywhere iWorkers