Peter Sheldon

VP, Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Peter serves eBusiness & Channel Strategy Professionals. He focuses on eCommerce technologies and solutions, including B2C and B2B eCommerce platforms, mobile commerce solutions, digital in-store technologies, and digital commerce. Peter has specific expertise helping eBusiness leaders understand the integration challenges between eCommerce and back-office technologies across channels and touchpoints. His interests focus on mobile and tablet commerce trends, digital in-store experiences, multichannel retail, social commerce, and digital media.

Previous Work Experience

Peter has extensive experience working with an ecosystem of eCommerce technologies, including eCommerce platforms, mobile commerce solutions, content management, web analytics, search engine marketing (SEM), search engine optimization (SEO), digital asset management, payment systems, and social media, to name a few. Peter has more than 13 years of experience in eCommerce and web technologies. Most recently, Peter held both product management and product marketing positions at Elastic Path, a leading eCommerce platform vendor. He also worked as a senior business analyst at JP Morgan and Ford Motor Company, where he started his career in eCommerce developing a direct online channel for new vehicle sales in the UK. Peter's experience spans both business and technology, including business analysis, product management, product marketing, solution architecture, user experience, and online marketing.

Education

Peter holds a BEng in manufacturing systems engineering from the University of Strathclyde in Scotland.

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  • Tech Sector Economics
  • James Staten
  • CIO
  • For CIO Professionals

    Charts & Figures:Cloud Attitudes Stress The CIO-Business Relationship

  • For CIO Professionals

    Charts & Figures:The Stages Of Cloud Economics

  • For CIO Professionals

    Report:Drive Savings And Profits With Cloud Economics

    We all believe that cloud computing can save us money but aren't sure how to maximize these savings. Firms almost always consider cloud computing a cost advantage compared to the in-house, always-on...

    • Downloads: 2860
  • For CIO Professionals

    Report:Improve Productivity With The Cloud

    When a market disruption as large as cloud computing comes along, it sends ripples throughout your organization, so it should come as no surprise that attitudes toward this technology vary widely...

    • Downloads: 1757
  • For CIO Professionals

    Report:Onboard The Business To Your Cloud Strategy

    Strategic Plan: The Cloud Computing Playbook

    It's all too easy for CIOs and technology management to build a strategy around any new technology area that is focused on delivering lower technology costs and greater operational efficiency....

    • Downloads: 1127
  • For CIO Professionals

    Report:Master 10 Trends For Your Cloud Journey

    Early in 2011, Forrester made a series of predictions about the future of cloud computing for that year. With 2012 now upon us, it's time to evaluate last year's predictions and introduce new...

    • Downloads: 2719
  • For CIO Professionals

    Report:The Public Cloud Market Is Now In Hypergrowth

    Sizing The Public Cloud Market, 2014 To 2020

    Public cloud services continue to drive big changes in the markets for software, hardware, and IT outsourcing, while providing a foundation for age of the customer innovations. How much and when will...

    • Downloads: 1037
  • For CIO Professionals

    Report:Why Australia Is A Key Cloud Market

    Fast Adoption And Openness Drive Hunger For Innovation

    In our December 4, 2013, "Predictions For 2014: Cloud Computing" report, we stated that Australia would rise to the No. 2 market for cloud services consumption globally. In this report, we explain...

    • Downloads: 222
  • For CIO Professionals

    Report:Predictions For 2014: Cloud Computing

    Cloud Formally Joins The IT Portfolio — Whether IT Likes It Or Not

    As we head into 2014, cloud computing is no longer a "future" but a "now." Investments are up, enterprise use is widespread, and the hybrid cloud model has arrived. While the bulk of cloud...

    • Downloads: 1506
  • For CIO Professionals

    Report:PRISM's Impact On The US Cloud Industry

    Forrester Survey Suggests NSA Spying Has Driven More Use Of Encryption Than Migration

    Since Edward Snowden revealed the US National Security Agency's PRISM spying program, there has been widespread speculation that the announcement would ruin the fates of US cloud, hosting, and...

    • Downloads: 57
  • For CIO Professionals

    Report:To Get Applications To The Cloud, Blend Strategic Rightsourcing With Multisourcing

    Processes: The Cloud Computing Playbook

    Cloud services are rapidly growing in the enterprise. While these services offer flexible new options to CIOs and other business and technology leaders, they also pose new challenges to sourcing and...

    • Downloads: 148