Peter Sheldon

VP, Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Peter serves eBusiness & Channel Strategy Professionals. He focuses on eCommerce technologies and solutions, including B2C and B2B eCommerce platforms, mobile commerce solutions, digital in-store technologies, and digital commerce. Peter has specific expertise helping eBusiness leaders understand the integration challenges between eCommerce and back-office technologies across channels and touchpoints. His interests focus on mobile and tablet commerce trends, digital in-store experiences, multichannel retail, social commerce, and digital media.

Previous Work Experience

Peter has extensive experience working with an ecosystem of eCommerce technologies, including eCommerce platforms, mobile commerce solutions, content management, web analytics, search engine marketing (SEM), search engine optimization (SEO), digital asset management, payment systems, and social media, to name a few. Peter has more than 13 years of experience in eCommerce and web technologies. Most recently, Peter held both product management and product marketing positions at Elastic Path, a leading eCommerce platform vendor. He also worked as a senior business analyst at JP Morgan and Ford Motor Company, where he started his career in eCommerce developing a direct online channel for new vehicle sales in the UK. Peter's experience spans both business and technology, including business analysis, product management, product marketing, solution architecture, user experience, and online marketing.


Peter holds a BEng in manufacturing systems engineering from the University of Strathclyde in Scotland.

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35 results in Everything

  • Past 12 months
  • Security & Risk
  • Stephanie Balaouras
  • For Security & Risk Professionals

    Report:Quick Take: Cisco Acquires ThreatGrid, Bolstering Advanced Malware Protection

    Cisco Broadens A Strong Portfolio But Still Needs To Better Explain Its Overall Security Product Road Map

    On May 20, 2014, Cisco Systems announced its intention to acquire privately-held dynamic malware analysis company ThreatGrid for an undisclosed amount. This acquisition enhances Cisco Systems'...

    • Downloads: 92
  • For Security & Risk Professionals

    Report:Defend Your Data From Cyberthreats With A Zero Trust Network

    Executive Overview: The Security Architecture And Operations Playbook

    We've all heard about the "evolving threat landscape." In biology, evolution is a process that takes millions of years to occur as a result of small changes in successive generations. Mutations, in...

    • Downloads: 820
  • For Security & Risk Professionals

    Report:Develop Mobile Security Metrics With Forrester's Tech Management Balanced Scorecard

    Performance Management: The Mobile Security Playbook

    Leading technology management organizations use Kaplan and Norton's Balanced Scorecard (BSC) as a framework for measuring performance and for selecting metrics that demonstrate business value....

    • Downloads: 64
  • For Security & Risk Professionals

    Charts & Figures:Service Metrics

  • For Security & Risk Professionals

    Blog:If You Are CEO Of A Consumer Organization, You Have A New Job Responsibility -- Security

    On May 5, 2014, Target announced the resignation of its CEO, Gregg Steinhafel, in large part because of the massive and embarrassing customer data breach that occurred just before the 2013 U.S....

    • For Security & Risk Professionals

      Blog:Just When We Thought Santa Forgot To Put CISOs On His “Nice List,” Along Comes The Sony Breach

      Security pros got the Target breach for Christmas last year. The breach hit the retailer during its busiest time of the year and cost them millions in lost business. For security pros desperate for...

      • For Security & Risk Professionals

        Charts & Figures:Traditional IT To Technology Management

      • For Security & Risk Professionals

        Blog:Analyst Spotlight Podcast With John Kindervag

        It's February: time for another S&R Analyst Spotlight Podcast! This month, Forrester VP, principal analyst, and Zero-Trust creator, John Kindervag, joins us. Listen in to learn more about John...

        • For Security & Risk Professionals

          Charts & Figures:Outcome Metrics

        • For Security & Risk Professionals

          Report:Evolve Your Identity Strategy For Your Digital Business

          Executive Overview: The Identity And Access Management Playbook

          The rapid adoption of mobile devices and cloud services, together with a multitude of new partnerships and customer-facing applications, has "extended" the identity boundary of today's digital...

          • Downloads: 986
        • For Security & Risk Professionals

          Blog:Business Continuity Pros, We Need Your Help!

          Each year, Forrester Research and the Disaster Recovery Journal team up to launch a study examining the state of business resiliency. Each year, we focus on a particular resiliency domain:...

          • For Security & Risk Professionals

            Report:Lessons Learned From Global Customer Data Breaches And Privacy Incidents Of 2013-14

            Continuous Improvement: The Data Security And Privacy Playbook

            Frustrated security and risk (S&R) professionals once wished for more media coverage of customer data breaches and privacy abuses to help them raise the importance of security with naive business...

            • Downloads: 244
          • For Security & Risk Professionals

            Charts & Figures:Three Levels Of Maturity Rankings For Metrics

          • For Security & Risk Professionals

            Report:Define A Compelling Strategy To Secure And Protect Mobile Moments

            Strategic Plan: The Mobile Security Playbook

            Forrester designed this report to help security and risk (S&R) leaders develop comprehensive strategic mobile security plans to secure and protect both employees' and customers' mobile moments...

            • Downloads: 804
          • For Security & Risk Professionals

            Charts & Figures:Agility Metrics

          • For Security & Risk Professionals

            Report:Protect Your Intellectual Property And Customer Data From Theft And Abuse

            Executive Overview: The Data Security And Privacy Playbook

            Data is the lifeblood of today's digital businesses, but for economic and even political gain, highly skilled cybercriminals and malicious insiders are determined to steal it. Meanwhile, customers...

            • Downloads: 963
          • For Security & Risk Professionals

            Report:Quick Take: Symantec Splits In Two

            Splitting Is Symantec's Best Opportunity To Refocus, Innovate, And Compete

            On October 9, 2014, Symantec announced that it will separate into two independent, publicly traded companies. Recently appointed CEO, Michael Brown, will stay on as CEO of Symantec, which will market...

            • Downloads: 130
          • For Security & Risk Professionals

            Blog:Security & Risk Consultant Spotlight Podcast With Todd Barnum

            For the past few months, we've been using our newsletter and podcast to highlight one of our analysts on Forrester's Security & Risk Team. This month, we decided to interview an S&R...

            • For Security & Risk Professionals

              Charts & Figures:Health Metrics

            • For Security & Risk Professionals

              Report:Top Security And Risk Priorities For The Business Technology Agenda

              Fail To Preserve Customer Trust And Watch Your Firm's Competitive Strengths And Revenue Disappear

              Digital businesses cannot succeed in today's competitive environment if they don't protect their customers from cybercriminals and fraudsters, safeguard their firm's intellectual property from...

              • Downloads: 108
            • For Security & Risk Professionals

              Charts & Figures:Four Perspectives Of Forrester's Tech Management Balanced Scorecard

            • For Security & Risk Professionals

              Report:Brief: Insights For S&R Pros From IBM's CIO Leadership Exchange

              The Time Is Now For CISOs To Move From The Back Office To The Front Office

              On March 13, 2014, IBM hosted close to 200 CIOs from North America for a two-day event in Chicago. Discussion focused on the impact that big data, cloud, and new customer engagement models such as...

              • Downloads: 109
            • For Security & Risk Professionals

              Blog:More Money, More Problems For Security Organizations In 2015

              If you’re a security and risk leader, it’s either the best of times or the worst of times. Today, it feels as if not a week goes by without yet another revelation of a large scale...

              • For Security & Risk Professionals

                Report:Assess The Maturity Of Your Mobile Security Program

                Assessment: The Mobile Security Playbook

                When developing a mobile security strategy for today's digital business, security and risk (S&R) executives must consider both how they will enable a digital workforce that expects to work anytime...

                • Downloads: 790
              • For Security & Risk Professionals

                Report:TechRadar™: Data Security, Q2 2014

                Road Map: The Data Security And Privacy Playbook

                We designed this report to help security and risk (S&R) leaders develop their road map of data security technologies using Forrester's TechRadar methodology. As data volumes explode, it is becoming a...

                • Downloads: 707