Peter Sheldon

VP, Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Peter serves eBusiness & Channel Strategy Professionals. He focuses on eCommerce technologies and solutions, including B2C and B2B eCommerce platforms, mobile commerce solutions, digital in-store technologies, and digital commerce. Peter has specific expertise helping eBusiness leaders understand the integration challenges between eCommerce and back-office technologies across channels and touchpoints. His interests focus on mobile and tablet commerce trends, digital in-store experiences, multichannel retail, social commerce, and digital media.

Previous Work Experience

Peter has extensive experience working with an ecosystem of eCommerce technologies, including eCommerce platforms, mobile commerce solutions, content management, web analytics, search engine marketing (SEM), search engine optimization (SEO), digital asset management, payment systems, and social media, to name a few. Peter has more than 13 years of experience in eCommerce and web technologies. Most recently, Peter held both product management and product marketing positions at Elastic Path, a leading eCommerce platform vendor. He also worked as a senior business analyst at JP Morgan and Ford Motor Company, where he started his career in eCommerce developing a direct online channel for new vehicle sales in the UK. Peter's experience spans both business and technology, including business analysis, product management, product marketing, solution architecture, user experience, and online marketing.

Education

Peter holds a BEng in manufacturing systems engineering from the University of Strathclyde in Scotland.

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  • Past 12 months
  • Customer Experience Management
  • Nate Elliott
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    Charts & Figures:Fans Prefer To Stay In Touch Using Brand Sites, Not Facebook Or Twitter

    How To Succeed In Social As Organic Reach Falls Toward Zero

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    Charts & Figures:Smaller Social Networks Like Instagram Can Help Brands Build Relationships

    How To Succeed In Social As Organic Reach Falls Toward Zero

  • For Marketing Leadership Professionals

    Report:Social Relationship Strategies That Work

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    • Downloads: 621
  • For Marketing Leadership Professionals

    Charts & Figures:Instagram's Young User Base Is More Willing To Engage With Brands

    Before The Rules Change

  • For Customer Insights Professionals

    Report:Quick Take: How Facebook's Mood Manipulation Study Affects Marketing

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    • Downloads: 125
  • For Marketing Leadership Professionals

    Report:Brief: Stop Measuring Social Engagement

    Measure Facebook And Twitter Marketing Based On Business Outcomes Rather Than Audience Interactions

    Measuring social marketing is hard, and tracking engagement data doesn't make that task any easier. In fact, even Facebook itself now admits that engagement doesn't prove success. Marketing leaders...

    • Downloads: 305
  • For Marketing Leadership Professionals

    Report:Brief: Facebook Dominates Teens' Social Usage

    Why The Sky Isn't Falling On The World's Favorite Social Network

    Since Facebook's CFO admitted in 2013 that young teens were visiting the site slightly less frequently, most marketers have accepted as fact that teens are fleeing the site en masse. But that's...

    • Downloads: 200
  • For Marketing Leadership Professionals

    Charts & Figures:Instagram Offers Brands Almost Sixty Times As Much Engagement As Facebook

    Before The Rules Change

  • For Marketing Leadership Professionals

    Report:The POST Process Drives Social Success

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    • Downloads: 4476
  • For Marketing Leadership Professionals

    Report:Use Instagram Now

    Before The Rules Change

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    • Downloads: 315
  • For Marketing Leadership Professionals

    Charts & Figures:Fewer Brands Posting To Instagram Also Means Less Clutter

    Before The Rules Change

  • For Marketing Leadership Professionals

    Report:The Four Social Programs Every Marketer Should Study

    Best Practices: The Social Marketing Playbook

    In April 2014, Forrester announced the winners of the eighth annual Forrester Groundswell Awards. The awards recognize the very best in social marketing — focusing on programs that go beyond...

    • Downloads: 259
  • For Marketing Leadership Professionals

    Report:Introducing The New Social Technographics®: The First Step Toward Social Success

    Landscape: The Social Marketing Playbook

    For most marketers, the question is no longer whether their customers use social media but rather how best to use social media to interact with those customers. So we've created a new data model...

    • Downloads: 2100
  • For Marketing Leadership Professionals

    Report:Master The Next Wave Of Social

    Executive Overview: The Social Marketing Playbook

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    • Downloads: 2130
  • For Marketing Leadership Professionals

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    Before The Rules Change

  • For Marketing Leadership Professionals

    Report:The Social Technographics® Intensity Matrix Drives Tactical Success

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    • Downloads: 449
  • For Marketing Leadership Professionals

    Report:How Do Teens Use Social Media?

    North American Consumer Technographics®

    In 2014, it would be difficult to find a US teen that doesn't use social media on a regular basis. The majority of young consumers ages 12 to 17 connect with their friends on social networks every...

    • Downloads: 68
  • For Marketing Leadership Professionals

    Report:Predictions 2015: Social Media Grows Up

    A Stable Social Landscape Will Foster Marketing, Customer Insights, And Sales Success

    Social media will experience evolution rather than revolution in 2015. Privacy issues will get people's attention but won't scare anyone away from social sites. In fact, people will grow more willing...

    • Downloads: 489