Peter Sheldon

VP, Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Peter serves eBusiness & Channel Strategy Professionals. He focuses on eCommerce technologies and solutions, including B2C and B2B eCommerce platforms, mobile commerce solutions, digital in-store technologies, and digital commerce. Peter has specific expertise helping eBusiness leaders understand the integration challenges between eCommerce and back-office technologies across channels and touchpoints. His interests focus on mobile and tablet commerce trends, digital in-store experiences, multichannel retail, social commerce, and digital media.

Previous Work Experience

Peter has extensive experience working with an ecosystem of eCommerce technologies, including eCommerce platforms, mobile commerce solutions, content management, web analytics, search engine marketing (SEM), search engine optimization (SEO), digital asset management, payment systems, and social media, to name a few. Peter has more than 13 years of experience in eCommerce and web technologies. Most recently, Peter held both product management and product marketing positions at Elastic Path, a leading eCommerce platform vendor. He also worked as a senior business analyst at JP Morgan and Ford Motor Company, where he started his career in eCommerce developing a direct online channel for new vehicle sales in the UK. Peter's experience spans both business and technology, including business analysis, product management, product marketing, solution architecture, user experience, and online marketing.

Education

Peter holds a BEng in manufacturing systems engineering from the University of Strathclyde in Scotland.

Refine your results

Date Range

Role

Methodology

Industry

Topics

Market Imperatives

Region

38 results in Everything

  • Josh Bernoff
  • For Marketing Leadership Professionals

    Blog:Mobile Moments Change Everything — Check Out #MyMobileMoment And Add Your Own

    Stop thinking in terms of what you do, or how your technology works now. Start thinking in terms of the mobile moments of your customers. A mobile moment is a point in time and space when someone...

    • For CIO Professionals

      Report:Re-Engineer Your Business For Mobile Moments

      Embrace The IDEA Cycle: Identify, Design, Engineer, Analyze

      The mobile mind shift is the expectation that your customer can get what she wants in her immediate context and moments of need. This shift means the battle for your customer's attention will be...

      • Downloads: 567
    • For Marketing Leadership Professionals

      Blog:The Supreme Court Agrees To Preserve Mobile Phone Privacy -- But The Real Conflict Is In The Cloud

      American government is divided along liberal-conservative lines on just about everything. But the Supreme Court agreed that you can't search somebody's mobile phone without a warrant, and it...

      • For Marketing Leadership Professionals

        Blog:A Simple Video That Explains The Mobile Mind Shift

        Are you in need of a quick and simple way to explain what mobile moments are and how they apply in the mobile mind shift? Short of having Ted, Julie, or me come to your office and raise...

        • For Marketing Leadership Professionals

          Blog:A Mobile Moments Interpretation On Priceline's Purchase Of OpenTable

          You doubtless saw the recent news that Priceline bought OpenTable for $2.6 billion. A lot of the articles on this talk about why it "makes sense" (the typical after-the-fact justification that...

          • For Marketing Leadership Professionals

            Blog:Why You Should Read The Mobile Mind Shift

            Worldwide, people use mobile devices pretty much continuously. Mobile access on smartphones and tablets creates a dramatic change in behavior as people use, then expect, and then demand service from...

            • For Marketing Leadership Professionals

              Blog:A Mobile Moments Infographic To Celebrate Our Publication Day

              The Mobile Mind Shift publishes today, June 24. Buy it here, here, or at your favorite bookstore.  Mobile moments are at the center of the Mobile Mind Shift. Here's a shareable infographic...

              • For Marketing Leadership Professionals

                Blog:Who Owns David Ortiz's Selfie?

                David Ortiz took this selfie when the Red Sox visited the White House to celebrate their win in the 2013 World Series. First there was a huge hue and cry because of the question of whether...

                • For CIO Professionals

                  Report:CIOs: Organize For Mobile Success

                  Build And Support IDEA Teams To Drive Mobile Moments

                  Customer expectations are soaring as the mobile mind shift accelerates. In order to meet those expectations, CIOs must work closely with their business peers. Where to start? We suggest a four-part...

                  • Downloads: 255
                • For Marketing Leadership Professionals

                  Blog:How the Mobile Mind Shift is different in Europe

                  As we published last month, people are in the midst of making a Mobile Mind Shift: The expectation that any desired information or service is available, on any appropriate device, in context, at your...

                  • For eBusiness & Channel Strategy Professionals

                    Report:The eBusiness Professional's Blueprint For Strategy In The Age Of The Customer

                    Four Imperatives To Establish New Competitive Advantage

                    Your customers, empowered by technology, can leave at any moment. To retain their loyalty, companies like Hilton Worldwide and The Home Depot plan to spend hundreds of millions of dollars to redefine...

                    • Downloads: 314
                  • For Marketing Leadership Professionals

                    Blog:The IDEA Cycle -- A Better Way To Think About Mobile Development

                    What are the four words everyone involved in mobile strategy should fear? "Let's build an app!" The reason you should fear these words is that they will lead to pain. Your CEO, or your CMO, or...

                    • For Marketing Leadership Professionals

                      Blog:Introducing the Mobile Mind Shift Index (May 1 Webinar)

                      We are in the midst of a mobile mind shift. This is not just about "mobile first" or apps. This is a complete change in the psychology of consumers. In a change in behavior that can only be called...

                      • For Marketing Leadership Professionals

                        Report:The New Mobile Mind Shift Index: Australia

                        Shifted Consumers Are Young And Affluent

                        You can better connect with your customers by engaging with them in their mobile moments. But which customers are ready? In this report, we introduce the newly revised Mobile Mind Shift Index (MMSI)...

                        • Downloads: 68
                      • For Marketing Leadership Professionals

                        Charts & Figures:Proportion Of The Population In Shifted And Unshifted Segments

                        Measuring And Analyzing The Shift In Consumers' Expectations

                      • For Marketing Leadership Professionals

                        Blog:Facebook Shatters Into Apps — And It's The Only Way Forward

                        Farhad Manjoo says "The Future of Facebook May Not Say ‘Facebook’" in the New York Times. Read the article, because it clearly points the direction for the future of Facebook (and of...

                        • For Marketing Leadership Professionals

                          Charts & Figures:Detailed Analysis Of E-Trade Customers

                          Measuring And Analyzing The Shift In Consumers' Expectations

                        • For Marketing Leadership Professionals

                          Report:The New Mobile Mind Shift Index: Global

                          Global Consumer Technographics®

                          Forrester recently introduced its revised Mobile Mind Shift Index (MMSI), a tool that enables marketing leaders to assess their customers' mobile intensity, expectations, and behaviors and then...

                          • Downloads: 43
                        • For Marketing Leadership Professionals

                          Charts & Figures:The Mobile Mind Shift Index For US Online Adults Is 27.9

                        • For Marketing Leadership Professionals

                          Charts & Figures:Comparison of MMSI For Age Groups

                        • For Marketing Leadership Professionals

                          Blog:My Next Chapter

                          I spent the last 20 years working at Forrester Research. My work here is my legacy. Now it’s time to move on. I’ll be leaving the company on March 2.   Let me get into two things:...

                          • For Marketing Leadership Professionals

                            Blog:The Irony Of The "Look Up" Video

                            Does anyone else find it ironic that a video telling you to stop using social and mobile sites got 28 million views on YOUTUBE? Go ahead, watch it on your phone, tweet it, share it on Facebook. Why...

                            • For Marketing Leadership Professionals

                              Blog:Lesson From Mobile Banking — Making Things Easy Makes Money

                              Bank of America CEO Brian Moynihan just announced that more than 10% of all consumer deposits are done through mobile devices. That's in Q1 2014, and it's up from 6% in Q1 2013. (What you...

                              • For Marketing Leadership Professionals

                                Charts & Figures:Detailed Analysis Of Mothers Of Young Children

                                Measuring And Analyzing The Shift In Consumers' Expectations

                              • For CMO Professionals

                                Report:The CMO's Blueprint For Strategy In The Age Of The Customer

                                Four Imperatives To Establish New Competitive Advantage

                                Your customers, empowered by technology, can leave at any moment. To retain their loyalty, companies like Hilton Worldwide and The Home Depot plan to spend hundreds of millions of dollars to redefine...

                                • Downloads: 429