Peter Sheldon

VP, Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Peter serves eBusiness & Channel Strategy Professionals. He focuses on eCommerce technologies and solutions, including B2C and B2B eCommerce platforms, mobile commerce solutions, digital in-store technologies, and digital commerce. Peter has specific expertise helping eBusiness leaders understand the integration challenges between eCommerce and back-office technologies across channels and touchpoints. His interests focus on mobile and tablet commerce trends, digital in-store experiences, multichannel retail, social commerce, and digital media.

Previous Work Experience

Peter has extensive experience working with an ecosystem of eCommerce technologies, including eCommerce platforms, mobile commerce solutions, content management, web analytics, search engine marketing (SEM), search engine optimization (SEO), digital asset management, payment systems, and social media, to name a few. Peter has more than 13 years of experience in eCommerce and web technologies. Most recently, Peter held both product management and product marketing positions at Elastic Path, a leading eCommerce platform vendor. He also worked as a senior business analyst at JP Morgan and Ford Motor Company, where he started his career in eCommerce developing a direct online channel for new vehicle sales in the UK. Peter's experience spans both business and technology, including business analysis, product management, product marketing, solution architecture, user experience, and online marketing.

Education

Peter holds a BEng in manufacturing systems engineering from the University of Strathclyde in Scotland.

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64 results in Everything

  • John R. Rymer
  • For Infrastructure & Operations Professionals

    Report:How Will Your Private Cloud Pass The Developer Self-Service Litmus Test?

    Developer Self-Service Access Enables Rapid App Delivery

    Developers judge private cloud initiatives by the degree of autonomous access they get to environments and resources that tech management provides. Few enterprises offer developer self-service to...

    • Downloads: 76
  • For Application Development & Delivery Professionals

    Report:Are You Ready For SharePoint's Big Pivot?

    What You Need To Know To Make The Shift To SharePoint 2013

    With the latest release of SharePoint in early 2013, Microsoft pivots in earnest from conventional software to subscription cloud services. Among SharePoint releases, the 2013 edition carries big...

    • Downloads: 403
  • For Application Development & Delivery Professionals

    Report:Understanding Cloud's Multitenancy

    Architectures To Balance Economies Of Scale And Security

    True cloud services all use some mode of multitenancy — the ability for multiple customers (tenants) to share the same applications and/or compute resources. It is through multitenant...

    • Downloads: 1006
  • For Application Development & Delivery Professionals

    Report:The Forrester Wave™: Enterprise Public Cloud Platforms, Q2 2013

    One Size Does Not Fit All Developer Needs

    Public cloud platforms are the keys that unlock the flexibility, productivity, and economic advantages of cloud computing. Application development and delivery (AD&D) pros use a wide variety of...

    • Downloads: 2156
  • For Application Development & Delivery Professionals

    Report:Shift Your Expectations Of SharePoint

    This data chart details the full results of Forrester's Q3 2014 Global SharePoint Usage Online Survey. The results show that Microsoft's drive to move SharePoint users to the cloud is working, but...

    • Downloads: 45
  • For Application Development & Delivery Professionals

    Report:Build Your Dream Team: Organizing To Deliver Exceptional Digital Experiences

    Organization: The Digital Experience Delivery Playbook

    Many application development and delivery (AD&D) leaders are on the outside looking into their organizations' digital customer experience projects. Yet their role has great potential to expand as...

    • Downloads: 1312
  • For Application Development & Delivery Professionals

    Blog:Microsoft Gets A New Java License, Oracle Gets A Cloud Channel

    Microsoft’s cloud partnership with Oracle gives the Redmond, WA giant a new license to distribute Java technology — something it hasn’t had since 2004. With this license, Microsoft...

    • For CIO Professionals

      Report:Accelerate Market Responsiveness With A Holistic Cloud Strategy

      Executive Overview: The Cloud Computing Playbook

      Cloud computing has reached an inflection point for enterprises — a comprehensive strategy for broad adoption and use is now required. Until now, most companies had adopted public cloud...

      • Downloads: 2101
    • For Application Development & Delivery Professionals

      Report:Customer Obsession Will Remake AD&D Tools And Supporting Technologies

      Tools & Technology: The Application Development Strategy, Structure, And Sourcing Playbook

      Application development and delivery (AD&D) leaders shifting their strategies, structures, and sourcing to customer-focused software are like acrobats performing above a flimsy net. The tools and...

      • Downloads: 107
    • For Application Development & Delivery Professionals

      Blog:Big Data: The Worst Category Name Ever

      Grant me a "crabby old guy" rant on big data. I continually hear people in our industry using the term big data as a product-category name -- and confusing everyone about the business value of big...

      • For Application Development & Delivery Professionals

        Report:Create Your Digital Experience Delivery Strategy

        Strategic Plan: The Digital Experience Delivery Playbook

        Digital customer experience isn't the next big opportunity for application development and delivery (AD&D) professionals; it's here now. Business leaders responsible for marketing, sales, and support...

        • Downloads: 1065
      • For Application Development & Delivery Professionals

        Blog:The Future Of Digital Customer Experience Is More Than Mobile

        Stephen Powers and I wrote this research together. The full report is available to Forrester clients at this link. The research is part of Forrester’s playbook to advise application...

        • For Application Development & Delivery Professionals

          Report:Two Paths To The Ideal Digital Experience Delivery Organization

          Digital Customer Experience Delivery Demands An Organizational Transformation

          Many application development and delivery (AD&D) leaders are often on the outside looking in when it comes to their organizations' digital customer experience projects. Yet their role has great...

          • Downloads: 312
        • For CIO Professionals

          Report:Case Study: How Pioneer Is Transforming Its Portal Into An Engagement Workplace

          Support Your Users With An Interactive, Integrated, And Intuitive Portal

          Over the past several years, forward-thinking organizations have begun to move from intranets, which they primarily used for publishing static content, to "engagement workplaces," which add...

          • Downloads: 248
        • For Application Development & Delivery Professionals

          Blog:Understanding Cloud's Multitenancy

          Forrester’s James Staten and I collaborated on this research. True cloud services all use some mode of multitenancy — the ability for multiple customers (tenants) to share the same...

          • For Enterprise Architecture Professionals

            Report:Brief: Tibco's BT Moment Of Truth

            Vista Deal Signals Enterprise Software Firms Must Urgently Shift To Business Technology Agenda

            After an impressive growth spurt during 2010 and 2011, Tibco Software hit a wall. It grew past $1 billion in sales, but growth has slowed and stockholders are getting impatient. The solution? Get rid...

            • Downloads: 66
          • For CIO Professionals

            Report:Q3 2012 Global Cloud Developer Online Survey Results

            This PowerPoint deck presents the data gathered from Forrester’s Q3 2012 Global Cloud Developer Online Survey.  The survey fielded 106 responses; 56% from North America; 25% from Western...

            • Downloads: 65
          • For Application Development & Delivery Professionals

            Report:How Customer Obsession Is Remaking The AD&D Landscape

            Landscape: The Application Development Strategy, Structure, And Sourcing Playbook

            The central role of software in customer-facing business activities has begun to redraw the map of application development and delivery (AD&D) teams and processes. Why? Customer engagement software...

            • Downloads: 174
          • For Application Development & Delivery Professionals

            Blog:Playbook: Achieve Cloud Economics For Operations And Services

            Cloud computing has reached an inflection point for enterprises — a comprehensive strategy for its use is now required. Until now, most companies had adopted cloud services in an ad hoc...

            • For Application Development & Delivery Professionals

              Report:Brief: Salesforce Pivots To Modern Applications

              Should You Follow The Lightning? The Answer Isn't Simple

              A new platform choice for customer-facing apps and a business technology (BT) agenda has emerged: Salesforce. Two years of engineering is shifting Salesforce's cloud platforms to modern component...

              • Downloads: 200
            • For Application Development & Delivery Professionals

              Charts & Figures:Modern AD&D Tools And Technologies Overview

            • For Application Development & Delivery Professionals

              Charts & Figures:Landscape Of Modern Apps Adoption

            • For Application Development & Delivery Professionals

              Blog:Application Development In The Cloud: Let’s Go Deep

                Developers are driving cloud computing in new directions and toward deeper enterprise adoption. We see a new pragmatism in our research: Developers favoring collections of cloud-based...

              • For Enterprise Architecture Professionals

                Report:Five Customer-Facing Scenarios Shape "Low-Code" Platform Choices

                Enterprise Architects Should Add A New Platform To Their Architecture Blueprints

                Confronting demands to deliver customer-facing applications quickly and efficiently, some firms are seeking alternatives to custom coding on application platforms that rely heavily on Java and .NET...

                • Downloads: 232
              • For CIO Professionals

                Report:Office 2013: A Breakthrough In Productivity

                Highly Integrated With A Risk Of Lock-In

                Microsoft looks to strike three very familiar chords with the release of Office 2013: mobile, social, and cloud. Each has become table stakes for enterprise software, and in order for Microsoft to...

                • Downloads: 606