Peter Sheldon

VP, Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Peter serves eBusiness & Channel Strategy Professionals. He focuses on eCommerce technologies and solutions, including B2C and B2B eCommerce platforms, mobile commerce solutions, digital in-store technologies, and digital commerce. Peter has specific expertise helping eBusiness leaders understand the integration challenges between eCommerce and back-office technologies across channels and touchpoints. His interests focus on mobile and tablet commerce trends, digital in-store experiences, multichannel retail, social commerce, and digital media.

Previous Work Experience

Peter has extensive experience working with an ecosystem of eCommerce technologies, including eCommerce platforms, mobile commerce solutions, content management, web analytics, search engine marketing (SEM), search engine optimization (SEO), digital asset management, payment systems, and social media, to name a few. Peter has more than 13 years of experience in eCommerce and web technologies. Most recently, Peter held both product management and product marketing positions at Elastic Path, a leading eCommerce platform vendor. He also worked as a senior business analyst at JP Morgan and Ford Motor Company, where he started his career in eCommerce developing a direct online channel for new vehicle sales in the UK. Peter's experience spans both business and technology, including business analysis, product management, product marketing, solution architecture, user experience, and online marketing.

Education

Peter holds a BEng in manufacturing systems engineering from the University of Strathclyde in Scotland.

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64 results in Everything

  • John R. Rymer
  • For Application Development & Delivery Professionals

    Charts & Figures:Application Services: CloudBees's Roster Leads The Pack

    Our Guide To The Tools And Services Of 22 Platforms

  • For Application Development & Delivery Professionals

    Report:Create Your Digital Experience Delivery Strategy

    Strategic Plan: The Digital Experience Delivery Playbook

    Digital customer experience isn't the next big opportunity for application development and delivery (AD&D) professionals; it's here now. Business leaders responsible for marketing, sales, and support...

    • Downloads: 1076
  • For Application Development & Delivery Professionals

    Charts & Figures:Modern Apps Adoption Is Mostly Additive To Enterprise Markets — For Now

    Landscape: The Application Development Strategy, Structure, And Sourcing Playbook

  • For Enterprise Architecture Professionals

    Report:Brief: Tibco's BT Moment Of Truth

    Vista Deal Signals Enterprise Software Firms Must Urgently Shift To Business Technology Agenda

    After an impressive growth spurt during 2010 and 2011, Tibco Software hit a wall. It grew past $1 billion in sales, but growth has slowed and stockholders are getting impatient. The solution? Get rid...

    • Downloads: 68
  • For CIO Professionals

    Report:Microsoft Aims SharePoint To The Cloud

    What CIOs Need To Know About The Big Shift

    With the latest release of SharePoint in early 2013, Microsoft pivots in earnest from conventional software to subscription cloud services. In SharePoint 2013, clients will find a new architecture...

    • Downloads: 454
  • For CIO Professionals

    Report:The Forrester Wave™: Enterprise Public Cloud Platforms, Q4 2014

    How The 16 Providers That Matter Most Stack Up

    Public cloud application platforms unlock the flexibility, developer-productivity, and economic advantages of cloud computing. Business technology and technology management professionals use a wide...

    • Downloads: 723
  • For CIO Professionals

    Report:Accelerate Market Responsiveness With A Holistic Cloud Strategy

    Executive Overview: The Cloud Computing Playbook

    Cloud computing has reached an inflection point for enterprises — a comprehensive strategy for broad adoption and use is now required. Until now, most companies had adopted public cloud...

    • Downloads: 2116
  • For Application Development & Delivery Professionals

    Charts & Figures:The New Vendor Landscape For Modern Apps

  • For Application Development & Delivery Professionals

    Report:Predictions 2015: Modern Apps Mean New Technologies, Processes, And Skills

    Application development and delivery (AD&D) leaders are facing tumultuous change in 2015 driven by people, process, and technology catalysts. Mobile and cloud alter the architectural landscape and...

    • Downloads: 394
  • For CIO Professionals

    Report:Office 2013: A Breakthrough In Productivity

    Highly Integrated With A Risk Of Lock-In

    Microsoft looks to strike three very familiar chords with the release of Office 2013: mobile, social, and cloud. Each has become table stakes for enterprise software, and in order for Microsoft to...

    • Downloads: 609
  • For Application Development & Delivery Professionals

    Report:How Customer Obsession Is Remaking The AD&D Landscape

    Landscape: The Application Development Strategy, Structure, And Sourcing Playbook

    The central role of software in customer-facing business activities has begun to redraw the map of application development and delivery (AD&D) teams and processes. Why? Customer engagement software...

    • Downloads: 177
  • For Application Development & Delivery Professionals

    Blog:Digital Customer Experiences: The Next Frontier For AD&D Pros

      Forrester analysts Stephen Powers, Ron Rogowski, and I collaborated on this research. Digital customer experience has become a key business differentiator, and application development and...

    • For Application Development & Delivery Professionals

      Report:Which Public Cloud Platforms Have The Right Developer Tools And Services?

      Our Guide To The Tools And Services Of 22 Platforms

      There are many mobile and customer-facing apps and built-on public cloud platforms — and more will come as the age of the customer progresses. Customer-facing apps are different: They...

      • Downloads: 438
    • For Application Development & Delivery Professionals

      Charts & Figures:Programming Language Support

      Our Guide To The Tools And Services Of 22 Platforms

    • For Application Development & Delivery Professionals

      Report:SharePoint Adoption Faces Three Barriers: Mobile, Social, And Cloud

      These data charts contain the full results of Forrester's August 2012 Global SharePoint Usage Online Survey. The results indicate that weak mobile access and social computing features combined with...

      • Downloads: 328
    • For Application Development & Delivery Professionals

      Charts & Figures:Modern AD&D Introduces New Sourcing, Structure, And Strategy

    • For Application Development & Delivery Professionals

      Report:SharePoint Enters Its Awkward Teenage Years

      Customer Struggles With Social, Cloud, And Mobile Signal A Transition

      Microsoft SharePoint is the centerpiece of many enterprises' collaboration and content strategies, but it isn't clear to us that enterprises will continue to invest in SharePoint to provide a broader...

      • Downloads: 890
    • For Application Development & Delivery Professionals

      Report:The Standalone Business Rules Platform Market Segment Should Be Growing Faster

      Market Overview: Business Rules Platforms In 2013

      The market for business rules technologies is healthy, but the standalone platform segment is growing more slowly than it should. Most enterprises should use standalone business rules platforms to...

      • Downloads: 520
    • For CIO Professionals

      Report:Q3 2012 Global Cloud Developer Online Survey Results

      This PowerPoint deck presents the data gathered from Forrester’s Q3 2012 Global Cloud Developer Online Survey.  The survey fielded 106 responses; 56% from North America; 25% from Western...

      • Downloads: 65
    • For Application Development & Delivery Professionals

      Report:How And Why Customers Choose Public Cloud Platforms

      Fast Delivery Is Just The Beginning

      All of the application development and delivery (AD&D) leaders that we interviewed for "The Forrester WaveTM: Enterprise Public Cloud Platforms, Q2 2013" told us that they made the move to public...

      • Downloads: 472
    • For Application Development & Delivery Professionals

      Blog:The Future Of Microsoft .NET: New Options, New Choices, New Risks

      Jeffrey S. Hammond and I wrote this research together. The full report is available to Forrester clients at this link. One Microsoft platform era is ending, and another is beginning. The .NET era as...

      • For CIO Professionals

        Report:Quick Take: Is Ellison Really Stepping Down?

        Oracle's Announcement Changes Little In The Near Term, But Is Act One Of An Executive Succession

        Many have interpreted Oracle's announcement on September 18, 2014 that founder Larry Ellison will now be chief technology officer (CTO), not CEO, as a major leadership change at the company. The...

        • Downloads: 53
      • For CIO Professionals

        Report:Case Study: How The Council Of Europe Solved Its Portfolio Management Problem

        Light-Touch Discipline Yields New Visibility And Insight

        The Council of Europe's mission is to address pressing pan-continental political (e.g., democracy and rule of law) and human rights issues. Despite the importance of this work, the council faces the...

        • Downloads: 108
      • For Infrastructure & Operations Professionals

        Report:How Will Your Private Cloud Pass The Developer Self-Service Litmus Test?

        Developer Self-Service Access Enables Rapid App Delivery

        Developers judge private cloud initiatives by the degree of autonomous access they get to environments and resources that tech management provides. Few enterprises offer developer self-service to...

        • Downloads: 95
      • For Application Development & Delivery Professionals

        Report:Quick Take: With Salesforce1, Finally, An Integrated Cloud Platform

        New Mobile App Is The Tip Of The Iceberg For New Platform Release

        Salesforce1 was the big development revealed at salesforce.com's huge Dreamforce 2013 conference. But many left the conference wondering the same thing: What exactly is Salesforce1? A new mobile app?...

        • Downloads: 258