Peter Sheldon

VP, Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Peter serves eBusiness & Channel Strategy Professionals. He focuses on eCommerce technologies and solutions, including B2C and B2B eCommerce platforms, mobile commerce solutions, digital in-store technologies, and digital commerce. Peter has specific expertise helping eBusiness leaders understand the integration challenges between eCommerce and back-office technologies across channels and touchpoints. His interests focus on mobile and tablet commerce trends, digital in-store experiences, multichannel retail, social commerce, and digital media.

Previous Work Experience

Peter has extensive experience working with an ecosystem of eCommerce technologies, including eCommerce platforms, mobile commerce solutions, content management, web analytics, search engine marketing (SEM), search engine optimization (SEO), digital asset management, payment systems, and social media, to name a few. Peter has more than 13 years of experience in eCommerce and web technologies. Most recently, Peter held both product management and product marketing positions at Elastic Path, a leading eCommerce platform vendor. He also worked as a senior business analyst at JP Morgan and Ford Motor Company, where he started his career in eCommerce developing a direct online channel for new vehicle sales in the UK. Peter's experience spans both business and technology, including business analysis, product management, product marketing, solution architecture, user experience, and online marketing.


Peter holds a BEng in manufacturing systems engineering from the University of Strathclyde in Scotland.

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80 results in Everything

  • John R. Rymer
  • For Application Development & Delivery Professionals

    Charts & Figures:The New Vendor Landscape For Modern Apps

  • For Application Development & Delivery Professionals

    Report:The Standalone Business Rules Platform Market Segment Should Be Growing Faster

    Market Overview: Business Rules Platforms In 2013

    The market for business rules technologies is healthy, but the standalone platform segment is growing more slowly than it should. Most enterprises should use standalone business rules platforms to...

    • Downloads: 560
  • For Application Development & Delivery Professionals

    Blog:Cloud Keys An Era Of New IT Responsiveness And Efficiency

    James Staten and I wrote this vision of the future of cloud computing. The full report is available to Forrester clients at this link. The research is part of Forrester’s playbook to advise...

    • For Application Development & Delivery Professionals

      Report:Case Study: Fidelity's Journey To A Common Platform For Global Scale And Efficiency

      Rewards And Challenges Of A Product-Centric Strategy

      A vital strategy for application development and delivery (AD&D) in customer-obsessed enterprises: Standardize and industrialize platforms and software-delivery processes. Fidelity Investments' Asset...

      • Downloads: 123
    • For Application Development & Delivery Professionals

      Report:Quick Take: The Salesforce-HP Superpod Experiment

      Salesforce Gives HP Gear And Dedicated Instances A Test Drive's most puzzling announcement at its Dreamforce 2013 conference was the Superpod it will develop with HP. Superpod will be an instance of the platform and sales and service...

      • Downloads: 111
    • For Application Development & Delivery Professionals

      Report:Shift Your Expectations Of SharePoint

      This data chart details the full results of Forrester's Q3 2014 Global SharePoint Usage Online Survey. The results show that Microsoft's drive to move SharePoint users to the cloud is working, but...

      • Downloads: 61
    • For Infrastructure & Operations Professionals

      Report:Brief: Did HP Bail Out Of Public Cloud?

      We Expect HP To Reduce Its Commitment To Public Cloud But Continue To Focus On Private And Hybrid Cloud Solutions

      HP's cloud executive team generated some media speculation on April 8, 2015, when it indicated that it can't compete directly with the hyperscale public cloud platforms. Does this mean HP is exiting...

      • Downloads: 110
    • For CIO Professionals

      Report:Quick Take: Is Ellison Really Stepping Down?

      Oracle's Announcement Changes Little In The Near Term, But Is Act One Of An Executive Succession

      Many have interpreted Oracle's announcement on September 18, 2014 that founder Larry Ellison will now be chief technology officer (CTO), not CEO, as a major leadership change at the company. The...

      • Downloads: 58
    • For Application Development & Delivery Professionals

      Blog:Which Cloud Platform Is Best?

      To evaluate public cloud platforms, you have to look at the breadth of cloud services developers use, which means including Amazon Web Services (AWS), Microsoft Windows Azure, and...

      • For CIO Professionals

        Report:Case Study: How The Council Of Europe Solved Its Portfolio Management Problem

        Light-Touch Discipline Yields New Visibility And Insight

        The Council of Europe's mission is to address pressing pan-continental political (e.g., democracy and rule of law) and human rights issues. Despite the importance of this work, the council faces the...

        • Downloads: 115
      • For Application Development & Delivery Professionals

        Report:Don't Just Maintain Business Applications, Raise Business Responsiveness

        Continuous Improvement: The Business Applications Playbook

        While big projects such as delivering new off-the-shelf or custom-built applications help your organization achieve excellent business outcomes, sustaining these outcomes requires that your...

        • Downloads: 645
      • For Application Development & Delivery Professionals

        Charts & Figures:Digital Applications Address Four Domains

      • For Application Development & Delivery Professionals

        Report:The Forrester Wave™: Enterprise Public Cloud Platforms, Q2 2013

        One Size Does Not Fit All Developer Needs

        Public cloud platforms are the keys that unlock the flexibility, productivity, and economic advantages of cloud computing. Application development and delivery (AD&D) pros use a wide variety of...

        • Downloads: 2195
      • For Application Development & Delivery Professionals

        Blog:SharePoint Enters Its Awkward Teenage Years

        Rob Koplowitz and I collaborated on this research. Forrester clients can access the full report here. The research uses data from Forrester’s August 2012 Global SharePoint Usage Online Survey...

        • For CIO Professionals

          Report:Case Study: How Pioneer Is Transforming Its Portal Into An Engagement Workplace

          Support Your Users With An Interactive, Integrated, And Intuitive Portal

          Over the past several years, forward-thinking organizations have begun to move from intranets, which they primarily used for publishing static content, to "engagement workplaces," which add...

          • Downloads: 286
        • For Application Development & Delivery Professionals

          Charts & Figures:Seven Products And Services Support IBM's "Freedom With Choice" Cloud Promise

        • For Application Development & Delivery Professionals

          Report:Brief: SharePoint Innovations Aimed At Employees, Not Customers

          Intranets Get Easier, External Uses Stay Hard

          In March 2014, Microsoft announced new innovations for SharePoint 2013; this brief analyzes the good and bad news. The many customers who use SharePoint for employee collaboration will find much to...

          • Downloads: 326
        • For CIO Professionals

          Report:Quick Take: Apple And IBM Team Up To Create A New Enterprise Mobile Platform

          New Partnership Melds Complementary Strengths In Consumer And Enterprise Markets

          The leading mobile OS devices from Apple and Google have blossomed in enterprise settings because individuals want the same mobile devices and apps at work that they use in their personal lives. But...

          • Downloads: 410
        • For CIO Professionals

          Report:The Public Cloud Market Is Now In Hypergrowth

          Sizing The Public Cloud Market, 2014 To 2020

          Public cloud services continue to drive big changes in the markets for software, hardware, and IT outsourcing, while providing a foundation for age of the customer innovations. How much and when will...

          • Downloads: 1206
        • For Application Development & Delivery Professionals

          Charts & Figures:Google's Experience, Insight, And Application Platform Services

        • For CIO Professionals

          Report:Quick Take: IBM-As-A-Service

          IBM's Impact 2014 Is A Milestone In Reshaping IBM's Core Business

          IBM is one of the mega oil tankers navigating slowly on the technology ocean, surrounded by speedboats of "startups" and heavy "clouds" on the horizon. Stowaways talking strange languages like...

          • Downloads: 358
        • For Application Development & Delivery Professionals

          Report:Reforming AD&D Organizations For Customer Obsession: The Three Models

          Organization: The Application Development Strategy, Structure, And Sourcing Playbook

          Intense demands for software to win, serve, and retain customers are driving new ways of organizing application development and delivery (AD&D) groups. Yesterday's shared-service AD&D organizations...

          • Downloads: 219
        • For Infrastructure & Operations Professionals

          Report:How Will Your Private Cloud Pass The Developer Self-Service Litmus Test?

          Developer Self-Service Access Enables Rapid App Delivery

          Developers judge private cloud initiatives by the degree of autonomous access they get to environments and resources that tech management provides. Few enterprises offer developer self-service to...

          • Downloads: 151
        • For Application Development & Delivery Professionals

          Report:Quick Take: With Salesforce1, Finally, An Integrated Cloud Platform

          New Mobile App Is The Tip Of The Iceberg For New Platform Release

          Salesforce1 was the big development revealed at's huge Dreamforce 2013 conference. But many left the conference wondering the same thing: What exactly is Salesforce1? A new mobile app?...

          • Downloads: 262
        • For Application Development & Delivery Professionals

          Charts & Figures:Enterprises Want A Single Platform; They'll Use Three Interconnection Services