Peter Sheldon

VP, Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Peter serves eBusiness & Channel Strategy Professionals. He focuses on eCommerce technologies and solutions, including B2C and B2B eCommerce platforms, mobile commerce solutions, digital in-store technologies, and digital commerce. Peter has specific expertise helping eBusiness leaders understand the integration challenges between eCommerce and back-office technologies across channels and touchpoints. His interests focus on mobile and tablet commerce trends, digital in-store experiences, multichannel retail, social commerce, and digital media.

Previous Work Experience

Peter has extensive experience working with an ecosystem of eCommerce technologies, including eCommerce platforms, mobile commerce solutions, content management, web analytics, search engine marketing (SEM), search engine optimization (SEO), digital asset management, payment systems, and social media, to name a few. Peter has more than 13 years of experience in eCommerce and web technologies. Most recently, Peter held both product management and product marketing positions at Elastic Path, a leading eCommerce platform vendor. He also worked as a senior business analyst at JP Morgan and Ford Motor Company, where he started his career in eCommerce developing a direct online channel for new vehicle sales in the UK. Peter's experience spans both business and technology, including business analysis, product management, product marketing, solution architecture, user experience, and online marketing.

Education

Peter holds a BEng in manufacturing systems engineering from the University of Strathclyde in Scotland.

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  • Stephanie Balaouras
  • Past 6 months
  • For Security & Risk Professionals

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    • For Security & Risk Professionals

      Report:Define A Compelling Strategy To Secure And Protect Mobile Moments

      Strategic Plan: The Mobile Security Playbook

      Forrester designed this report to help security and risk (S&R) leaders develop comprehensive strategic mobile security plans to secure and protect both employees' and customers' mobile moments...

      • Downloads: 866
    • For Security & Risk Professionals

      Blog:Analyst Spotlight Podcast With John Kindervag

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      • For Security & Risk Professionals

        Blog:Forrester’s Security & Risk Analyst Spotlight – Nick Hayes

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        • For Security & Risk Professionals

          Blog:Help Us Define The Data Security Market In 2015!

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          • For Security & Risk Professionals

            Blog:Forrester’s Security & Risk Research Spotlight: Application Security and IoT Security

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            • For Security & Risk Professionals

              Blog:Forrester’s Security & Risk Research Spotlight – The IAM Playbook For 2015

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              • For Security & Risk Professionals

                Report:Quick Take: Fifteen Lessons For Security & Risk Pros From The IRS Get Transcript Breach

                Cybercriminals Are Using Customer Intelligence To Commit High-Value Fraud

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                • Downloads: 125
              • For Security & Risk Professionals

                Blog:Forrester’s Security & Risk Analyst Spotlight – Andras Cser

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                • For Security & Risk Professionals

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                  • For Security & Risk Professionals

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                    • For Security & Risk Professionals

                      Report:Protect Your Intellectual Property And Customer Data From Theft And Abuse

                      Executive Overview: The Data Security And Privacy Playbook

                      Data is the lifeblood of today's digital businesses, but for economic and even political gain, highly skilled cybercriminals and malicious insiders are determined to steal it. Meanwhile, customers...

                      • Downloads: 1120
                    • For Security & Risk Professionals

                      Report:Top Security And Risk Priorities For The Business Technology Agenda

                      Tools And Technology: The S&R Practice Playbook

                      Digital businesses cannot succeed in today's competitive environment if they don't protect their customers from cybercriminals and fraudsters, safeguard their firm's intellectual property from...

                      • Downloads: 288
                    • For Security & Risk Professionals

                      Blog:Analyst Spotlight Podcast With Merritt Maxim

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