Peter Sheldon

VP, Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Peter serves eBusiness & Channel Strategy Professionals. He focuses on eCommerce technologies and solutions, including B2C and B2B eCommerce platforms, mobile commerce solutions, digital in-store technologies, and digital commerce. Peter has specific expertise helping eBusiness leaders understand the integration challenges between eCommerce and back-office technologies across channels and touchpoints. His interests focus on mobile and tablet commerce trends, digital in-store experiences, multichannel retail, social commerce, and digital media.

Previous Work Experience

Peter has extensive experience working with an ecosystem of eCommerce technologies, including eCommerce platforms, mobile commerce solutions, content management, web analytics, search engine marketing (SEM), search engine optimization (SEO), digital asset management, payment systems, and social media, to name a few. Peter has more than 13 years of experience in eCommerce and web technologies. Most recently, Peter held both product management and product marketing positions at Elastic Path, a leading eCommerce platform vendor. He also worked as a senior business analyst at JP Morgan and Ford Motor Company, where he started his career in eCommerce developing a direct online channel for new vehicle sales in the UK. Peter's experience spans both business and technology, including business analysis, product management, product marketing, solution architecture, user experience, and online marketing.


Peter holds a BEng in manufacturing systems engineering from the University of Strathclyde in Scotland.

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149 results in Everything

  • James Staten
  • For Infrastructure & Operations Professionals

    Blog:The State Of The Cloud Market — SVForum

    Curious about where we are in the development of the cloud computing market? Here is my opening keynote from the 2012 SV Forum in Santa Clara, CA....

    • For CIO Professionals

      Charts & Figures:Checklist For Ensuring Sustainability

    • For Chief Information Officer Professionals

      Blog:Are Cloud Developers Really That Different? Yes.

      To an IT leader a cloud developer can easily look like the enemy. They don't do what you say, they cause havoc by circumventing your IT rules and building new services and capabilities on public...

      • For Customer Insights Professionals

        Report:Adaptive Intelligence: Assess Your Readiness

        Firms today have the false belief that they can create a 360-degree view of their customers with just the data they own. But this means they miss out on valuable insights from partners and...

        • Downloads: 208
      • For Chief Information Officer Professionals

        Blog:How Cloudy Are Your Cloud Service Provider Partners?

        There’s no shortage of companies these days calling themselves cloud service providers (CSPs) but are they really? And if not, what value do they bring to your portfolio and the cloud...

        • For Infrastructure & Operations Professionals

          Report:Five Data Center And IT Infrastructure Lessons From The Cloud Giants

          Amazon. Microsoft. Rackspace. The economics and efficiencies of the world's largest cloud and hosting service providers are an aspiration for some in enterprise IT — but a...

          • Downloads: 1023
        • For CIO Professionals

          Report:Don't Move Your Apps To The Cloud

          Use The Cloud To Transform Them Instead

          It has become conventional wisdom that leveraging cloud services will save you money. But that isn't universally true. To achieve these benefits, especially from cloud platforms...

          • Downloads: 1002
        • For Application Development & Delivery Professionals

          Blog:Hadoop Isn’t For Everyone, But There Are Cloud-Based Big Data Solutions For Us All

          If you think you can do big data in-house, get ready for a lot of disappointment. If the data you want to analyze is in the terabytes in size, comes from multiple sources -- streams in from...

          • For CIO Professionals

            Charts & Figures:Cloud Attitudes Stress The CIO-Business Relationship

          • For Marketing Leadership Professionals

            Report:Introducing Adaptive Intelligence

            Why Firms Need To Share Data To Become Customer-Obsessed

            Enterprises seeking to better understand their customers, market, and competitive landscape can't afford to limit their insights to only what they already know — the data they generate...

            • Downloads: 658
          • For Application Development & Delivery Professionals

            Blog:Cloud Inefficiency - Bad Habits Are Hard To Break

            We all have habits we would like to (and should) break such as leaving the lights on in rooms we are no longer in and good habits we want to encourage such as recycling...

            • For Chief Information Officer Professionals

              Blog:2013 Cloud Predictions: We’ll Finally Get Real About Cloud

                As the end of 2012 approaches there is one clear takeaway about the cloud computing market — enterprise use has arrived. Cloud use is no longer solely hiding in the shadows, IT...

              • For CIO Professionals

                Charts & Figures:Tech Management Cares About Cost And Its Own Efficiency

                Change Management: The Cloud Computing Playbook

              • For CIO Professionals

                Report:A Sample Cloud Use Policy

                A Cloud Playbook Template For Effectively Communicating Use

                This cloud computing playbook toolkit item contains a sample cloud computing policy document that can be used by CIOs as a basis for crafting an effective policy around the use of cloud computing...

                • Downloads: 130
              • For Infrastructure & Operations Professionals

                Blog:The VMware Community Has the Innovator’s Dilemma

                  This week at the VMware Partner Exchange, CEO Pat Gelsinger and his executive staff decided to demonize Amazon Web Services and their public cloud brethren in a very short sighted defensive...

                • For Chief Information Officer Professionals

                  Blog:Are you opportunistic or strategic with your cloud investments?

                  Our latest survey on IT budgets and priorities shows that 35 percent of enterprises have a big focus on cloud computing (calling it a high or critical priority), but do we really know how best to...

                  • For Infrastructure & Operations Professionals

                    Blog:Citrix Breaks Away From OpenStack

                    Today's move by Citrix to put its CloudStack IaaS solution into the Apache Foundation says more about the state of the cloud market than it does about OpenStack. As our Fall 2011 Forrsights...

                    • For Application Development & Delivery Professionals

                      Blog:How is an earthquake triggered in Silicon Valley turning your company into a software vendor?

                      A movement that began in Silicon Valley, is starting to have profound impacts on corporations throughout the world that are far from obvious but critical to your success and maybe even your...

                      • For CIO Professionals

                        Charts & Figures:Few Firms Are Ready To Operate A Private Cloud

                        Change Management: The Cloud Computing Playbook

                      • For Chief Information Officer Professionals

                        Blog:Get Application Optimization Right in the Cloud Era

                        There’s a new and refreshing trend in my conversations with CIOs and IT leaders — acknowledgement that cloud services are here to stay and a desire to proactively start taking advantage....

                        • For CIO Professionals

                          Charts & Figures:The Stages Of Cloud Economics

                        • For Infrastructure & Operations Professionals

                          Blog:Are cloud platforms saying goodbye to the hypervisor?

                          OpenStack, CloudStack, Dell, IBM SoftLayerand othersare pushing a new agenda in cloud computing, one that eschews the hypervisor. Is this the future of cloud platforms or just another feature? So...

                          • For CIO Professionals

                            Report:Drive Savings And Profits With Cloud Economics

                            We all believe that cloud computing can save us money but aren't sure how to maximize these savings. Firms almost always consider cloud computing a cost advantage compared to the in-house, always-on...

                            • Downloads: 2860
                          • For Infrastructure & Operations Professionals

                            Blog:What the CIA Cloud Does and Doesn't Tell Us

                            Much has been written about the US Government Central Intelligence Agency's award of its private cloud business to Amazon Web Services and the subsequent protest and government ruling on this...